T&uuml;rk Telecom x B2Metric&rsquo;s AI-Based Digital Optimization Platform
&nbsp;
<img style="height: 287px; width: 510px;" src="https://lh6.googleusercontent.com/GFCPJnbBvGDrooF9e9tIx_ruN6iziQqou-D9IGozFbF3r6tBhmPehk1I1Wp66RaLcVUwYqUUk5MCmhJzw9bKuRgTApIEVp_ia4l5tqffq-OK-X_ENnWzd7YyHY_SA-NDA_BhrUFKvSOrWhWhY_Wd5Qo" />
&nbsp;
About Turk Telekom
&nbsp;
B2Metric offers an AI-based digital optimization platform for telecommunication companies to boost the customer journey with intelligent marketing growth solutions in digital applications such as web and mobile apps while saving 75% time and 50% cost.&nbsp;
&nbsp;
T&uuml;rk Telekom is Turkey&rsquo;s first integrated telecommunication operator, with more than 180 years of history. In addition, T&uuml;rk Telekom is a company that offers Turkey's fixed-line, mobile, TV, and broadband products.&nbsp;
&nbsp;
T&uuml;rk Telekom switched to a customer-oriented integrated structure to respond to its customers' rapidly changing communication and technology needs in the most effective and correct way. Thus, T&uuml;rk Telekom offers a broad service network in individual and corporate services.
&nbsp;
<img style="height: 338px; width: 339px;" src="https://lh5.googleusercontent.com/qvmME2QeMTI9bi9dHBwSOJBeB8hIbddC5YuvsVOEWKHHFR6neY-VBzt--54zit8RzbUbWqHsVDyLzGkFSuhnqedYBDyK9W-dGwgjFsbLhsgZyCtKa9Ju1mqS9DZmL1emNN7gXRX0CJdhHr0hJ05xjGc" />
&nbsp;
&nbsp;
T&uuml;rk Telekom Uses B2Metric&rsquo;s Customer Micro-Segmentation
&nbsp;
B2Metric aims to increase user retention by up to 25% with AI-based personalized campaigns to take marketing actions by monitoring users' behaviors. For Turk Telekom, B2Metric models both digital and offline CRM data to produce marketing channel predictions and segmentation using AI-based digital optimization tools.
In order to increase efficiency and effectiveness for marketing initiatives, B2Metric combines several data tools for specific purposes and integrates with 50+ Marketing, CDP, and CRM solutions.
&nbsp;
&nbsp;
<img style="height: 327px; width: 602px;" src="https://lh5.googleusercontent.com/SG9SNeZZ64PsaBvaujM3z9vkuTAUEkjKwQv0uoRnNA_Pqz-mEau5mTBoAzKfMna4_3xXkKUBuX_t1pggfbovn1pXuycczHBdTkoGZTQYD4LPj6GN4_R1o2egMi6vsM9C6LJQsV_Wu8AzvnuQuisAYJA" />
&nbsp;
&nbsp;
T&uuml;rk Telekom has more than 60 million customers. T&uuml;rk Telekom improved product offer acceptance rates four times better than in previous years, thanks to B2Metric's Artificial Intelligence supported marketing optimization platform.&nbsp;
&nbsp;
B2Metric enables T&uuml;rk Telekom to offer packages, incentives, and campaigns by segmenting their 60 million or more customers into micro-segments. Customer segmentation is difficult with traditional analytical methods. T&uuml;rk Telekom needed to customize its campaigns and benefit from targeted marketing processes. With the AI-based unsupervised models provided by the B2Metric solution, it is effortless to analyze customer data, find patterns in the data model, and create customer micro-segments by obtaining insights.
&nbsp;
B2Metric offers an artificial intelligence-based digital optimization platform for T&uuml;rk Telekom to provide 75% time and 50% cost savings while increasing the customer journey with its smart marketing growth solution in digital applications such as web and mobile applications.
After the implementation, B2Metric&rsquo;s AI-Powered marketing optimization platform improves x4 better product offer acceptance rates compared to previous years.&nbsp;
 &nbsp;
<img style="height: 216px; width: 602px;" src="https://lh3.googleusercontent.com/O66lrrsJz1T26VyTUqN2WtWZFCRU6jT45NoUoxNs4-YCgrrGzgyRhXX6Y6zj8IR72lMwXDlTGhvODbqTgmA9mOSUEdaFOkJg6N08tYCWoXY1KlFIYcmcHjzzJ1Dr19Iajr7JgSpxlQ5noOHvs3kEXfI" />
&nbsp;
Personalized messages that draw users' attention and encourage them to return to your app can be sent to users who aren't currently using your app by using B2Meric IQ Customer Journey Predictive Analytics.&nbsp;
B2Metric IQ Customer Journey Analytics Platform supports your business's marketing analytics efforts with robust predictive models. B2Metric offers a lot of functionality in this context. Using B2Metric IQ, you can discover your customers' compositions from your data according to different criteria, so you can better understand them.
&nbsp;
&nbsp;
&nbsp;
<a style="text-decoration: none;" href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio"><img style="height: 124px; width: 288px;" src="https://lh6.googleusercontent.com/IAVVlogaqf-3XK-XHaH86tLUMCvL10i6vwcCOyTCQF3aspx92_1-mAcJ7rR1-jJfLFjUwitZ0_R8AtJuBm3iwl5muOZTbR0R07ZNvqA2aj31MvMQcsRsq638QsNMUmhZJouTvpmVQENp_QbEcnWeqtU" /></a><a style="text-decoration: none;" href="https://www.capterra.com/p/212878/B2Metric/"><img style="height: 124px; width: 175px;" src="https://lh5.googleusercontent.com/UwjL2q6sh7EwInjrnvOQURwH0xjLJixFbP_ONoy8aeenPR9eZDmWj5PqiMuHLp-ZYK5Pnc8-R4CdER67KuQ6ieJXUWzrn6wrC2PcwVcEF20okqRs5LIKrXzaa6F-dA3wJ3oaB_qcv71NfPT1tq8Lrns" /></a>
&nbsp;
&nbsp;

Türk Telecom x B2Metric’s AI-Based Digital Optimization Platform

Urban Active x B2Metric Customer Journey Predictive Analytics
&nbsp;
<img style="height: 283px; width: 469px;" src="https://lh4.googleusercontent.com/pfWlWodxb3XbLrw0_3OyNR0tV250OpYvW5tgOLw8DzLewGdEpBJT3vHQ8oFS0gfHjLHldw56szM-91o079igvquml_PCPQo7BKPJY4Rdvj3-mHpAqQ5vfZsaabG7bKTsjyyxTdsjyMzKbi991UfNlng" />
 &nbsp;
About Urban Active&nbsp;
 &nbsp;
Urban Active is an Indoor Cycling and Group Training studio. They provide Bootcamp, Pilates, Yoga, ABS &amp; Stretch classes in their studios.
Urban Active offers training programs independent of time and place in its mobile application. Programs that can be followed easily at home or wherever you want can be accessed with just one application.
&nbsp;
Customizing the training program with the Urban Active mobile application is possible. Using the filtering option; It is a mobile application where training is created by choosing the duration, level, and style of the training and programming at the most appropriate time.
 &nbsp;
Urban Active Uses B2Metric&rsquo;s Push Notifications
 &nbsp;
A push notification is a type of message that is sent directly to a user's mobile device, tablet, or desktop computer from a server or an application. These notifications appear as alerts, banners, or badges on the user's device and can contain various types of information such as news updates, promotions, reminders, or social media alerts.
&nbsp;
Urban Active's primary concern is mobile push notifications. Thus, it aimed to reach its users more easily with instant notifications. Urban Active's mobile users were able to receive instant notifications and be aware of updates.
&nbsp;
&nbsp;
<img style="height: 199px; width: 602px;" src="https://lh3.googleusercontent.com/Xftxe7YmtFXSAZOnVbOygcecgF5K6OdkyJJavzAHO1Vnvv3Y5LEV0waNYMp1flt1nWglpzjeHSQJMAWOtKxzOfU9wS4zJE1Fr_KDZ1ypFHXyXQmgaGHIBsBeXGnYssfYFPg8IZOt_kXwpsis0-9A5IA" />
 &nbsp;
Urban Active Uses B2Metric&rsquo;s Customer Micro-Segmentation
&nbsp;
B2Metric AI allows you to create micro-segments by analyzing customer data. With B2Metric AI-based models, customer segmentation, which is difficult to do with traditional analytical methods, is provided.
&nbsp;
B2Metric allowed Urban Active to customize its campaigns and take its marketing processes one step further with more targeted segments. With the artificial intelligence-based unsupervised models provided by the B2Metric solution, it is effortless to analyze customer data, find patterns in the data model and create customer micro-segments by obtaining insights. The micro-segments provided by our solution improve the decision-making processes of your marketing and growth teams.
&nbsp;
 &nbsp;
<img style="height: 216px; width: 602px;" src="https://lh5.googleusercontent.com/-JHwxdSnpiKlPBn8a8ZevXeqLrsok7ErvC12ofLXzL_yhU_ptRgDH7XYvGUegvl5S6pQPtK413DfMbOw2gxAqiA9oxqCCcbSgGUpTGeWH0bcnPIV30VCv50BzFuGpMEGUlkCFqsrygh8acwuDa6y_bU" />
&nbsp;
&nbsp;
Personalized messages that draw users' attention and encourage them to return to your app can be sent to users who aren't currently using your app by using B2Meric IQ Customer Journey Predictive Analytics.&nbsp;
B2Metric IQ Customer Journey Analytics Platform supports your business's marketing analytics efforts with robust predictive models. B2Metric offers a lot of functionality in this context. Using B2Metric IQ, you can discover your customers' compositions from your data according to different criteria, so you can better understand them.
&nbsp;
&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio" rel="nofollow"><img style="height: 124px; width: 288px;" src="https://lh4.googleusercontent.com/n4zbtKEV5tlwoxB0AYPeM5dp2ONgGx2rvHUdxgB5X9foa-rjqX23leA_5n39vTUSUIRCyeKK0anD9rw_zgCmirk8j6rc9JrbvfpsdgmbXoiZvD4LO-2olSN7tJKpiLQJmdVA0mfxsYJeqE43_b8xC5c" /></a><a href="https://www.capterra.com/p/212878/B2Metric/" rel="nofollow"><img style="height: 124px; width: 175px;" src="https://lh3.googleusercontent.com/W_OGb4Yb0X4Odqc-5-1xobpPYd3D1iyn1MhE63IQ24WM0gAC1Ym8hW79UXA8bqo-bxIz-zXpGDL7B4jX_3X66TDOMD1YU3y6P0-HiOt4b9xI6xNrO4oYAkX9qus2fKz0IMuRWkLV7UjpS46ztpof93Y" /></a>
&nbsp;
&nbsp;

Urban Active x B2Metric Customer Journey Predictive Analytics

<h2>Allianz x B2Metric IQ Analytics Marketing Intelligence Platform&nbsp;</h2>

&nbsp;

<img src="https://lh4.googleusercontent.com/pgQRIWcP4esWEvwP6XagW-MXX6PUltQuUGzFcc4olFK7RS4zzFMtWjkdOIlAdu8rcceeXaT68qMYNQraUzov7_c5mgY1p4nbYrJy6BJ2kfJwXDGd5MZlyN8YD385xTgMAyEe0dTLqaIMkQhisY6eNq0" style="height:341px; width:602px" />

&nbsp;

Comment from Allianz&rsquo;s CMO &amp; Head of Digital, Onur Kırcı;&nbsp;

&nbsp;

&lsquo;&rsquo;With the B2Metric IQ Analytics, we can easily track our data in one platform. Thus, we have gained the time that a person uses in these operational works with B2Metric.&rsquo;&rsquo;

&nbsp;

Allianz SE is one of the world&#39;s largest insurance and financial investment companies, headquartered in Munich, Germany.

&nbsp;

Allianz, one of the most potent financial communities in the world, serves as one of the world&#39;s most extensive insurance and wealth management companies.&nbsp;

&nbsp;

Pioneering the technology-focused new-generation insurance business, Allianz Turkey has focused on the digitalization of its business processes in recent years and focused on managing the expectations and demands of its customers quickly and effectively. Focusing on five areas in all its subsidiaries: agility, simplicity, efficiency, digitalization, and customer focus, Allianz Turkey is an insurance company that aims to create an end-to-end digital customer experience with its customer-oriented digitalization strategy.

 
&nbsp;

<img alt="Bu resim için metin sağlanmadı" src="https://lh5.googleusercontent.com/5b0RCiZrtvlNRdZfD0J3-kk-rNxZYnSaC45OZdZU19yoRSjXuaCq33RDdkRDDYFDXGBdT-ds0lv55zQpShvZUxNOg2-ScJB5bZYCduEyw_Y5nOlziPQnjWQB8SSEyOe--gFeyen5-9HblM3BkST7_II" style="height:337px; width:506px" />

&nbsp;

&nbsp;

B2Metric x Allianz Kickoff Day

&nbsp;

Also, B2Metric team made an excellent presentation all day about B2Metric&#39;s IQ Customer Journey Predictive Analytics at the Allianz Kick-off Day!

&nbsp;

Allianz will be able to use features such as navigating the platform&#39;s interface, accessing and editing data, and using various pages and features to analyze and understand marketing performance.

&nbsp;

Some Related Topics:

<ul>
	<li style="list-style-type:disc">Create custom dashboards and reports to visualize and analyze data.</li>
	<li style="list-style-type:disc">Use filters and segmentation to drill down into specific subsets of data.</li>
	<li style="list-style-type:disc">Set and monitor key performance indicators (KPIs) to measure the success of marketing campaigns.</li>
	<li style="list-style-type:disc">Use predictive analytics and machine learning algorithms to predict future trends and identify optimization opportunities.</li>
</ul>

&nbsp;

The B2Metric team had a productive day during the Allianz Kick-Off Day. Here, B2M use cases are explained in detail as how to use various pages and features to analyze and understand marketing performance.

The B2Metric team explained the B2M IQ Analytics Marketing Intelligence Platform in detail during the Kick-off day.

&nbsp;

Also, B2Metric dived deeper into use cases such as:

&nbsp;

<ul>
	<li style="list-style-type:disc">Customer Churn Prediction</li>
	<li style="list-style-type:disc">Customer Risk Scoring</li>
	<li style="list-style-type:disc">Customer Micro-Segmentation</li>
	<li style="list-style-type:disc">Credit Risk Analysis</li>
	<li style="list-style-type:disc">Fraud Detection</li>
</ul>

&nbsp;

Allianz Uses B2Metric IQ Marketing Intelligence Platform

B2Metric offers an Al-based system for marketing and product teams with its predictive analytics solution. This enhances your marketing teams and guarantees that consumer activities have great outcomes.

&nbsp;

Churn prediction is the process of analyzing customer behavior and other factors to identify which customers are likely to cancel their subscriptions or stop using a company&#39;s products or services. Allianz collaborated with B2Metric to leverage churn prediction to help proactively address customer issues and retain customers.

&nbsp;

Allianz needed to create a nuanced understanding of customer behavior and preferences and allow companies to tailor their marketing and sales efforts to specific groups, so it leveraged customer micro-segmentation.

&nbsp;

You can watch the&nbsp;B2Metric - IQ Analytics &amp; ML Studio Platform Introduction video!&nbsp;👇

&nbsp;

&nbsp;

&nbsp;

<a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio" style="text-decoration:none"><img src="https://lh4.googleusercontent.com/bs_K16FaTJYlrzDka6xRNshlGreNm7l5JBDkGOqsikVApsVJCTS781I-BVGAv2kZcqKTduRnFf7elE6eqeGrxk_87FqX9nbeNBuaH4KS6fRb9Xo6KfrcZ0mOSQi47ZhOBD9nk-yEOUJEcT8NQAZ6jMQ" style="height:124px; width:288px" /></a><a href="https://www.capterra.com/p/212878/B2Metric/" style="text-decoration:none"><img src="https://lh4.googleusercontent.com/eAIB8kRQlLIu2dpoyhbd-A8GBMSwtqbjCnTE1rsgPnWetZsCBhHXW5-Ul7vnIoxdXJydcHLP7m49CgXtUYzdQpplkC8YDal3GAKd_zA59aboPA2bo2W9BRHC5w_jK0uHx5dYDMphDb1TYaS5HJ2zESg" style="height:124px; width:175px" /></a>

 
&nbsp;

Allianz x B2Metric IQ Analytics Marketing Intelligence Platform

BKT Bank X B2Metric Marketing Intelligence and Smart Personalization Platform

<a href="https://www.linkedin.com/company/bkt/" style="text-decoration:none">BKT - Banka Kombetare Tregtare</a> (BKT Bank) is the largest and oldest commercial bank in Albania. The roots of BKT go back to the establishment of its first branch in 1925.

&nbsp;

<a href="https://www.linkedin.com/company/b2metric/" style="text-decoration:none">B2Metric</a> is the unique customer journey analytics platform that gives you self-service predictive marketing insights with smart personalizations, so you can increase retention, revenue, and growth rates.

&nbsp;

BKT Bank Uses AI-Based Digital Optimization System for Customer Journey Analytics

&nbsp;

BKT Bank benefits from Customer Churn Prediction. In this way, it provides customer interaction. It also benefits from the estimation of loss and persistence in its data.

With real-time reporting, it optimizes customer loss and provides more effective benefits to its customers.

With intelligent marketing growth solutions in digital applications like online and mobile apps, B2Metric provides a platform for AI-based digital optimization for BKT Bank that can improve the customer journey.&nbsp;

&nbsp;

&nbsp;

<img src="https://lh4.googleusercontent.com/bjur_hHoaYBYLAsAl2EoqX-ohRmOQRU_9PMwxd6klwSET4NUzV4N2Dxos1uDuMsuHaH5BfnTDJ5flRE-YylsfATP2MPWUr10o2uoMQ3VpuEn_VLKqW7L3Je23EEiUj-rQ3vVAuIn_4SUe6waL3VwitRzKvOGUrsbS0yHEOrmxH3MFsdOHEzkZD9-XTm67Q" style="height:356.2115012142246; margin-top:-22px; width:201px" />

&nbsp;

&nbsp;

What is B2Metric Customer Churn Prediction?

&nbsp;

All businesses, including the banking sector, are subject to daily or monthly changes in customer wants and demands. Businesses should critically examine their customer experience and journey throughout the process in order to decrease customer churn rate and increase engagement with customers. Customer churn rate has a direct impact on businesses&#39; income and profit as well as creates dissatisfaction among people using the product and service. Using B2Metric AI reduces customer turnover by 10%, provides insight for a set amount of time, and provides effective services for your company.

&nbsp;

 
&nbsp;

<a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio" style="text-decoration:none"><img src="https://lh5.googleusercontent.com/yaWSQaMuyTZBmTWW8tjmivUVy6tcU_ygyLVkyyHybs2hWhj2p3S52vRNVUAeWWmQ-jmnBo0uctIK4BHWLl4_4Iv0jviIcSaRPFMKUe2Qd7BHGQOPH0OAFkRoDBxMqi9n8u4NWcpp1WlEqC5fHtABwcaU_Zqy4RniyD1MBCuAHUp4O4Zwv7rEcKzvCHL34w" style="height:131px; width:301px" /></a><a href="https://www.capterra.com/p/212878/B2Metric/" style="text-decoration:none"><img src="https://lh3.googleusercontent.com/kLJyLU3pMYe5fapJHJW6kdm7VOzQT9xUb5gR6Phppjvng1UILNQdhW4WWWDbHA5QutyqNrJB4_d-dgEiYjV38hquRY6Gt-wonY_eLWu0itw5Sw7hloHfGkodiyFUpcFxSavyuwvrpdoVPsmIXKyYb8jqZQwblwpiosZEcQu-7HMRFjliQt6GQZ6zvXEzuA" style="height:188px; width:268px" /></a>

 
&nbsp;

BKT Bank X B2Metric Marketing Intelligence and Smart Personalization Platform

<h2>How B2Metric Helps Gain Media?</h2>
&nbsp;
Meet Yeşim Patricia Soylu, Head of Data &amp; Analytics at GAIN.
Gain.tv is the leading Media and OTT Startup. It's changed the way people enjoying from media.
&nbsp;
And with B2Metric, Gain boosts marketing intelligence, data analytics, and customer journey actions. Marketing, content, and product teams know what their customers need and how they navigate their products. Gain has awesome mobile apps, web site, and TV apps. The B2Metric IQ Analytics has been a game changer.&nbsp; &nbsp;
👇 Watch our story.
&nbsp;
&nbsp;
&nbsp;
<img style="height: 339px; width: 602px;" src="https://lh4.googleusercontent.com/Xnwud5C7Gb25gJlUItOBsp4VA_cPRwDaFzKJEZIutB9zFDVowOdO93CjW62J5D37-DjmVUnX3WNod86Py4G353FijEbJYx9m-30WZ051dKgQeX9DlhCVUSTohrcRoH9bdzID7YYdadhF8EPc1P1H6YMVipdbr8vTISRhyFRgU4WhA5t67QsfeUs9eI0gFw" />
&nbsp;
What is GAIN MEDIA?&nbsp;
&nbsp;
Launched in 2019, GAIN Media is the leading media platform for the Turkish media industry. When Gain started as an OTT startup in 2019, data was central to understanding audience behavior and content consumption patterns to build a niche/advantage over existing video streaming services. With more players now entering the market, the data presents an opportunity to capture trends in viewership and provide insights to stay ahead of the curve. Not just from a content perspective, the company uses data to build a better platform for your audience's devices to deliver the best possible user experience.
&nbsp;
<img style="height: 473px; width: 433px;" src="https://lh5.googleusercontent.com/3CpaFHjCLV1wdFNUuqWeILfsmXQRBkF3K3VQS5IGf25vekjsnKCqlHKUCcnRe-6NnfFizAr6MeLMHSacoA3-rS3aZVrTZSwmRi_1pkRkD3MLr6iES34kcYkCReQi3BapC9DsxNbz0B62CzINj4Df9oxf3zsRXY_gmrU9Guj8d8KdgTAeDrfcTWGM8AY71Q" />
<h3>&nbsp;</h3>
<h3>&nbsp;</h3>
<h3>B2Metric&rsquo;s Support Solution for Troubleshooting the Lack of Data Management Team</h3>
&nbsp;
With a very small data team and a large amount of data to report,&nbsp; as a startup, speed and agility are essential for business growth and B2Metric provided just that. One of the main reasons GAIN needs to work with B2Metric is that data plays an increasingly pivotal role on our platform, informing brands' strategic decisions.
&nbsp;
Ingest the customer data and all touch points into the B2ML Studio platform to gain valuable insights and actions from raw data. Then, marketing &amp; product teams follow all customer journeys. It is pivotal for companies because before applying and sending such campaigns to your customers, growth and marketing executives should know which campaign should be used for different segments to make the campaign cost-effective. <img style="height: 299px; width: 602px;" src="https://lh5.googleusercontent.com/UChLJxGch476m75MoMMQ-umnkyY6GNp8R1eU-ZC2HmIwBKLzfJVbuTdQ80axGhx_Oe4MMvyZrFo6vG1n66Pig2kS_FMCzWSHdjmgFVxsQ4du0rVRPOne11aVf1mApC6A-KpGdKha6et1sM7RYLpkYWGbhSCVMaTB_0qKbD3qhEHdR787sz6n3CXKXCmg8g" />
 &nbsp;
Marketing insights powered by B2M IQ Behavioral graph
&nbsp;
The dashboard solution has made B2Metric IQ the single source of truth for tracking the users' performance, platforms, and content that serve every team, from content to marketing and development teams.
Our goal-built behavioral graph lets you to
<ul>
<li style="list-style-type: disc;">Analyze the paths for customer engagement</li>
<li style="list-style-type: disc;">Identify opportunities to boost retention</li>
</ul>
&nbsp;
B2Metric Growth &amp; Behavioral Analytics
&nbsp;
Understanding the hidden patterns of your customer is key to building the proper marketing and campaign strategies. B2Metric answers all of your complicated problems and converts them into opportunities.
 &nbsp;
<img style="height: 308px; width: 602px;" src="https://lh3.googleusercontent.com/S2MF_hKqZGLmUC6JHAH4MsJr_q2hFKUeldx4vNgknwgimQsT8ZhlCsVZoHyRC8XwzGnF6uRQBSzfF7xiSau1yT4S-zfsdCyn65T6bAMGAP8ojNWxBgBm_SbrfkrnSTpAdRAKWzwD3mC_fuvJpiXe6fl2RldqXXpQLPAV0tPNebAEv344_nmt2JUWcK1FyQ" />
&nbsp;
B2Metric AI/ML-based segmentation solutions can be implemented and adapted seamlessly. GAIN has different applications such as mobile, web, TV, etc. Thus, the problem at GAIN,&nbsp; we collect all of the user data, unify them and give GAIN deep insight into its customers. Thanks to B2Metric and their support and data teams, analyzing customer data just got a lot easier. The depth and breadth of B2Metric capabilities help GAIN better understand clients' behaviors and expectations. B2Metric has played a central role in building a comprehensive 360-degree view of your customers, putting you in better control of your data, and gaining insight into your customers' digital journeys, flows, cohorts, and funnels. Also, paid media must evaluate which locations and messages suit GAIN&rsquo;s customers. B2Metric helped GAIN better understand its customer's key touchpoints, especially around engagement and re-engagement.
 &nbsp;
<img style="height: 385px; width: 602px;" src="https://lh6.googleusercontent.com/YZxxxZZPra0_bfMaak8JriFPeuTpfnhJjPMSJEW1wzXbFMZDmCpQUois0MNAF-JzgBLjilOfrrKnMxTjtZwFtPeI7Q2ewAbawWczQmWy9iHXtADloWyztKCX9Q9EG7yFXWIYCpdPFPjbloLntrwHxvlUZ9JbDQk9-Jk3vYoV21C-44bVqWZaTjQ-_9KXsA" />
&nbsp;
<h2>Micro-Segmentation</h2>
&nbsp;
Our goal in creating a segmentation graph is to let you&nbsp;
<ul>
<li style="list-style-type: disc;">Sent relevant and personalized communication</li>
<li style="list-style-type: disc;">Customized advertising content and ads</li>
<li style="list-style-type: disc;">Drive engagement, increase retention, and build up your revenue</li>
</ul>

GAIN X B2Metric IQ Customer Journey Predictive Analytics Integration

Last week <a href="https://www.linkedin.com/in/murat-hacioglu/">Murat Hacioglu</a> from B2Metric attended the <a href="https://websummit.com/">2022 Web Summit</a> in Lisbon! 💥

🪄💥 We were overwhelmed by the unprecedented energy and meaningful conversations at the&nbsp;<a href="https://websummit.com/">Web Summit</a> &nbsp;with over 70,000 participants from around the world 🌍

👀 <a href="https://websummit.com/" style="text-decoration:none">Web Summit</a> is a worldwide company that held events this year in Lisbon, Portugal 🇵🇹. 

At a time of great uncertainty for many industries and even the world itself, the founders and CEOs of tech companies, fast-growing startups, policymakers, and heads of state gather to ask a simple question.

&nbsp;

<img src="https://lh5.googleusercontent.com/5GjMuwZM6hwlOCGMLxaCc7vzgcN4MulVgHXMQeBzkAk9_mSrvPgYzBQ2AISmNu39zt5ZDAIh8_oMoA6qivB9JdmS5A_wH6yPS7zHt-RIlYmsSx120MiL61hjPUoKen0O83Z_3XmbH1HQ_gQ2tZ9oMg7L5152EOMxofagnB9csNGQS6owekzpT-imagdbRg" style="height:395px; width:349px" />

&nbsp;

👉&nbsp;Pre-register for Web Summit 2023 now, click <a href="https://websummit.com/2for1">here.</a>

B2Metric @Web Summit 2022 in Lisbon

🇨🇭 🇮🇹 October 25, Murat Hacioglu attended an e-sustainability event at Switzerland Innovation Park Zurich to meet sustainability leaders in Zurich and represent our next-generation Augmented AI-based customer journey predictive analytics solutions.

&nbsp;

🏅 And after the event, B2Metric was at <a href="https://www.linkedin.com/feed/hashtag/?keywords=foodtechaward&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6991386204961185792" style="text-decoration:none">#FoodTechAward</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=pitchday&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6991386204961185792" style="text-decoration:none">#PitchDay</a>!&nbsp;

October 26, Murat Hacioglu was at <a href="https://www.linkedin.com/company/microsoft/" style="text-decoration:none">Microsoft</a> Zurich HQ for the <a href="https://www.linkedin.com/feed/hashtag/?keywords=foodtech&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6993270953086472193" style="text-decoration:none">#FoodTech</a> and <a href="https://www.linkedin.com/feed/hashtag/?keywords=martech&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6993270953086472193" style="text-decoration:none">#Martech</a> Awards organized by <a href="https://www.linkedin.com/company/lavazza-group/" style="text-decoration:none">Lavazza Group</a>, <a href="https://www.linkedin.com/company/barilla_group/" style="text-decoration:none">Barilla Group</a>, <a href="https://www.linkedin.com/company/loomish-sa/" style="text-decoration:none">Loomish SA</a> to explain B2Metric&rsquo;s solutions to an outstanding set of <a href="https://www.linkedin.com/feed/hashtag/?keywords=martech&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6991386204961185792" style="text-decoration:none">#MarTech</a> solutions coming from all around the world 🌎&nbsp;

&nbsp;

As <a href="https://b2metric.com/" style="text-decoration:none">B2Metric</a>, FoodTech is a new industry for our new-generation Marketing Intelligence platform. We have been selected out of +100 applications as 6 finalists in the Data Extraction section.

&nbsp;

<h3>👉 Learn more about the event, click <a href="https://www.linkedin.com/company/loomish-sa/" style="text-decoration:none">here.</a></h3>

<img src="https://lh5.googleusercontent.com/upltEmmEmrLchNYQ83LRv1b8afyDt1hm6gtwsbxKBwC27SWPgllypHtVxATfCR_ocMdaYvkFg5aegYI7kXvd280AaNJvt2AXAmsYGKhzvnEaQ20y-H9XqwzfOl-ufJuHinxAxD05Py5ADuoaZEWw7VsUkUIZGhXhzZeGD8_kkc2wm44g2dtQzISLyYNzRA" style="height:286px; width:380px" />

&nbsp;

B2Metric @e-sustainability event

Mobile World Congress (MWC) is just around the corner. 🚀

Murat Hacıoğlu from B2Metric will attend MWC Las Vegas this week. If you are going, meet him at booth W2.1454 to talk about B2Metric&#39;s approach to customized solutions to various challenges and requests in the mobile industry. 👊

<a href="https://b2metric.com">Click</a> to visit B2Metric website.

<a href="https://www.mwclasvegas.com/agenda">Click</a> here to get more information about the full agenda of the event.

&nbsp;

Mobile World Congress (MWC) Las Vegas 2022

<img src="https://lh4.googleusercontent.com/0g4hvWlHEx5elU5i1CaCnhDPY05SDw3HavL6t4P4GMr1yHNgx7JpYqUw9101oDZKnpPB2VufzTLcJYysvq8lcvmTDgLsX2vIlOm95aw8fO-rLJFjI7NhQecl89RK61djnuNYoGTiuoY_8VAjBxq-1m71hzbVkWtZAApSfpsoTXZcFclAc4vE1mQwkA" style="height:246px; width:506px" />

From shopping to paying bills, from playing games to watching movies, many tasks are done via mobile phones. In fact, there are almost as many applications on the phone as there are businesses in the virtual world. And that turned our phones into mini app stores. These applications are meant to make our lives easier, but the need to download a lot of them creates new challenges.

<a href="https://alternatif.app/" style="text-decoration:none">Alternatif SuperApp</a> is advantageous for those who want to benefit from campaigns, make their payments safely with a QR code, and use the wallets of many brands in one application. In December 2021, Alternative SuperApp was launched by Macellan Company as a digital wallet application. Alternatif SuperApp provides clients with market solutions and fintech clients in the midst of this application dump chaos. It&#39;s a super application that makes

<a href="https://alternatif.app/">Alternatif SuperApp</a> unites B2C and B2B customers as a platform model. By providing loyalty, payments, and CRM solutions for B2B companies and a wallet marketplace and campaigns for B2C customers.

Creating a marketplace by providing an out-of-the-box solution for all brands in a single application is one of Alternatif SuperApp&#39;s breakthrough benefits for businesses and individual customers. In addition to that, other benefits include displaying the most manageable location of the company&#39;s branches, allowing wallet sharing, and most importantly offering campaigns for all brands. included. 
 
&nbsp;

<a href="https://alternatif.app/">Alternatif SuperApp</a> Uses <a href="https://b2metric.com/iq">B2Metric IQ Customer Journey Predictive Analytics</a>

<a href="https://b2metric.com">B2Metric</a> offers an Al-based system for marketing and product teams with its predictive analytics solution. In this way, it strengthens your marketing teams and ensures positive results of customer actions. Alternatif SuperApp needs to take action, communicate better and create more effective interaction with customers so that Alternatif SuperApp has started working with B2Metric. 
 
 
&nbsp;

<img src="https://lh5.googleusercontent.com/GEjCUawCsdcYw14qTVMOY-6dy5TWwrzdVoGwyuYZ8k-r367ysfMuclabvNHW7v6cRfD0htDcGDxoZnhquXhqnYS9BZWwSTOEqLCyk0zpTgoAEZN5JJPrO-3Ov5GcVinEq02OTKOzWdub5E5qkTxbAUWw9EXMp4vresh5Hb_vh7yIZJf4XeNQbc_Tpg" style="height:484px; width:407px" />

To offer a better <a href="https://b2metric.com/predictive-behavioral-analytics">customer segmentation</a>, users need to be much better known. Engaging marketing campaigns can be incorporated by creating actionable strategies to gain useful insights. Goals are important in customer segmentation. When performing customer segmentation, it is necessary to determine the type and type of data that should be collected about customers. Using B2Metric IQ allows you to better understand your customers. The Alternatif SuperApp, therefore, benefits from the B2Metric IQ.&nbsp;&nbsp;

&nbsp;

<img src="https://lh6.googleusercontent.com/kawgglqzcDJdkTtIjaiRdswBBarh8a0JwvGmxIarLtqO7JvK7T1PSNNJEj-Ycyd-ZtJvbbQ3wKHFu9npmZgG5rYga0tfixPtxpBAUZg2brOK-8NAWYnld7iNm0TZs_H7MLQikPZJBE3183YrW5-LWoxWZhSTOLKCAbVxzIHslTzdXEfLiGRk8QAMxQ" style="height:216px; width:602px" />

&nbsp;

Personalized messages that draw users&#39; attention and encourage them to return to your app can be sent to users who aren&#39;t currently using your app by using <a href="https://b2metric.com/iq">B2Meric IQ Customer Journey Predictive Analytics.&nbsp;</a>

B2Metric IQ Customer Journey Analytics Platform supports your business&#39;s marketing analytics efforts with robust predictive models. B2Metric offers a lot of functionality in this context. Using B2Metric IQ, you can discover your customers&#39; compositions from your data according to different criteria, so you can better understand them.

Powered by <a href="https://b2metric.com/predictive-behavioral-analytics">B2M IQ&#39;s Behavioral Graph</a>

Our behavioral graph with a purpose allows you to:

<ul>
	<li style="list-style-type:disc">Recognize the challenging customer journeys</li>
	<li style="list-style-type:disc">Build more quickly and easily by utilizing marketing intelligence</li>
	<li style="list-style-type:disc">Improve your marketing efforts</li>
</ul>

<img src="https://lh5.googleusercontent.com/NO7d2L4Qa4AyHp7qGJOWXNNGB82iF08Azh6qvz5upArGcUkGw8Rt4ggoTFl2YhpAxXM602wIYk7GiebhWlsketsJfCwg7u4z4eZuj0B1BSBPGpP22Q61mJ7rAGHVGSH0ahKA9iUzsSm-vLBJtoSzFvp6yf_CNwUcudaq-78SOeZ3mAlpOmvLbSm2bA" style="height:313px; width:602px" />

 
&nbsp;

B2Metric IQ Customer Journey Predictive Analytics youtube video&#39;suna ulaşmak i&ccedil;in <a href="https://www.youtube.com/watch?v=IB1KA0U1Foo">buraya</a> tıklayınız.

&nbsp;

<a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio" style="text-decoration:none"><img src="https://lh3.googleusercontent.com/pPu2-FiS7TFKINJ3hf0xK-PuDRfQabM4XXdCvxYJknvACYy4aoxWeed-6HAO5XBys1DvO6nUC_vBEVv8P3M88BYDYh-kgYGMPPiXWV1FL-5CS51vTIvVVOOpjjq6kUxBMbEEqwOxQZRVzL2p_clO1mOKHXmjmxEvFyoGAYkZhFqZgcsR7IWyjC--_g" style="height:124px; width:288px" /></a><a href="https://www.capterra.com/p/212878/B2Metric/" style="text-decoration:none"><img src="https://lh3.googleusercontent.com/rti5pn31k1BELVPdsKGkSAv2_cBOvagQGhW1Vjwda5QvbpCg4ieUKobAZsCovAGvIG9oivuhqw6zN-3iCQ8sYjtArlh7jSXQPUec8CgQKnenMGtxlJrIqNzutu5kdMRLbb8MKoOzqyqY559GiZbalG17k5imYIO3pzJUvzbpDhRpFlIh_-oyNEnaSA" style="height:124px; width:175px" /></a>

 
&nbsp;

Alternatif SuperApp X  B2Metric IQ Customer Journey Predictive Analytics Platform Integration

🚀 B2Metric is at the world&#39;s premier tech conference. If you&#39;re going, meet us on 4th November! 💪 
&nbsp; 
👀&nbsp;<a href="https://www.linkedin.com/company/web-summit/">Web Summit</a>&nbsp;is a worldwide company that held events this year in Lisbon, Portugal. At a time of great uncertainty for many industries and even the world itself, the founders and CEOs of tech companies, fast-growing startups, policymakers, and heads of state gather to ask a simple question: Where to next? 
&nbsp; 
👉 Click <a href="https://websummit.com/">here</a> for more information

Web Summit Lisbon'22

🚀 Meet&nbsp;<a href="https://www.linkedin.com/company/b2metric/">B2Metric</a>&nbsp;at the e-Sustainability 2022 event to be held in Switzerland!🇨🇭 
 
The e-Sustainability event is in its 1st year and will be a meeting point for the world&#39;s leading fashion, food, travel, design, luxury, and many other brands, as well as leading technology companies.

The vision of&nbsp;<a href="https://e-sustainability.ch/">the e-Sustainability event</a>: Investing in sustainability means ongoing investment and commitment to solving one of the world&#39;s greatest challenges. All stakeholders, investors, consumers, and employees are calling on companies to switch from profit-driven to purpose-driven businesses. Much work remains to be done, but leading companies are already making efforts to translate efforts into concrete actions. Transformation goes hand in hand with innovation and change. Sharing knowledge helps us achieve these goals.

📅&nbsp;Join&nbsp;<a href="https://www.linkedin.com/in/murat-hacioglu/">Murat Hacıoğlu</a>&nbsp;on 25th October, Let&#39;s have ☕️ in Zurich&nbsp;to talk about AutoML and AI Systems for Customer Journey Predictive Analytics.

 
👉 Click <a href="https://lnkd.in/eMbXQuPT">here</a> for&nbsp;more information

e-Sustainability Event 2022!

<h1>MWC Las Vegas 2022! 🚀</h1>

See you at the world&rsquo;s largest Mobile World Congress!

MWC Las Vegas 2022 is getting ready to host visionary thought leaders, inspiring speakers, and the hottest technology on September 28 - 30. Next week, B2Metric is heading to Las Vegas to attend the MWC event! 
 
📅 Over the course of two&nbsp;days, our co-founder and CEO <a href="https://www.linkedin.com/in/murat-hacioglu/">Murat Hacıoğlu</a> will be ready to meet mobile companies to&nbsp;share B2Metric&#39;s approach with customized solutions to various challenges and requests in the mobile industry.&nbsp; 
&nbsp; 
Visit our booth #W2.1454&nbsp;or email contact@b2metric.com&nbsp;to arrange a meeting with us and learn how B2Metric&nbsp;can increase your business outcomes and customer satisfaction. 
 
 
️Check out the full agenda here:&nbsp;<a href="https://lnkd.in/dfxTS7z">https://bit.ly/3S8nJgu</a>

Mobile World Congress 2022

What&#39;s&nbsp;<a href="https://www.linkedin.com/company/insuretech-connect/">InsureTech Connect</a>? Only the world&#39;s largest insurtech event this year. 🚀

ITC is the largest global gathering, ​networking platform, and knowledge base of innovators, industry incumbents, and investors in the insurtech arena.

Over the course of three days, the industry will convene to showcase new innovations, to learn how to increase productivity and reduce costs, and ultimately to enrich the lives of policyholders. Superlative networking, with tens of thousands of meetings, is one of the hallmarks of an ITC event. 
 
📅&nbsp;Join <a href="https://www.linkedin.com/in/murat-hacioglu/">Murat Hacıoğlu</a>&nbsp;on September 20th-22nd, Let&#39;s have ☕️ in Vegas to talk about AutoML and AI Systems for Customer Journey Predictive Analytics. 
 
️Click <a href="http:// https://lnkd.in/dfxTS7z">here</a> to get information about&nbsp;the full agenda&nbsp; 
Click <a href="https://lnkd.in/d2d3zFkX">here</a> to watch our solution for the insurance industry

&nbsp;

ITC is the largest global gathering, ​networking platform, and knowledge base of innovators, industry incumbents, and investors in the insurtech arena.

InsureTech Connect Vegas'2022

<a href="https://www.linkedin.com/company/27202905/admin/" rel="nofollow">URBAN RIDERS</a>, a digital fitness application that offers its users the opportunity to exercise anywhere they want, started working with B2Metric. 🔥
&nbsp;
With this collaboration, B2Metric has integrated an intelligent CRM module into their systems for a customized push notification engine for the vast amount of Ulive user data sources and this will help Urban Riders to build powerful relationships with their users.
&nbsp;
#ulive #collaboration #growtogether #b2metric&nbsp;

Urban Riders is in B2Metric

<a href="https://www.linkedin.com/company/saastr/">SaaStr</a> 2022 is coming! 🚀 
 
It is where 10,000+ SaaS experts gather for SaaS Annual 2022. 
 
<a href="https://www.linkedin.com/in/ACoAAAO69gwBfztgu-_gaI3dsTvEWTequAWnzNs">Murat Hacıoğlu</a> from B2Metric will be there to talk about what is waiting for you with B2Metric, SAAS Low Code AutoML for Customer Journey Predictive Analytics, and Marketing Intelligence! 👊 
 
📅 Join us on September 13th-15th. Let&#39;s have ☕️ in San Francisco Bay Area to talk about AutoML and AI Systems for Customer Journey Analytics. 
 
Looking forward to meeting you there 🚀⚡️ 
️ 
Visit our <a href="https://tr.linkedin.com/company/b2metric">Linkedin Page</a> 
Check out <a href="https://lnkd.in/ddK55Hqz">the full agenda here</a> 
 
<a href="https://www.linkedin.com/feed/hashtag/?keywords=b2metric&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6967738255949594624">#b2metric</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=innovation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6967738255949594624">#innovation</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=startup&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6967738255949594624">#startup</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=saastr2022&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6967738255949594624">#SaaStr2022</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=saas&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6967738255949594624">#SaaS</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=customerjourney&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6967738255949594624">#customerjourney</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=marketing&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6967738255949594624">#marketing</a>

Wait for us @ SaaStr'22

SPARE PARTS PRICE OPTIMIZATION 
The sales price optimization of the produced auto spare part is calculated. 
It processes historical spare part data, pricing points, product demand and competitor pricing with B2Metric. 
It uses pricing and non-pricing factors to provide the most appropriate pricing result.

RESIDUAL VALUE MODELING

It estimates the general depreciation from the purchase to the sale of the used vehicle. 
Predicts vehicle sales value by considering market metrics and artificial intelligence. 
It compares the two vehicles and proposes the most optimum sale suitable for rental and sale.

2nd HAND VEHICLE ONLINE MARKET FOLLOWING 
Thanks to optical character recognition, it automatically identifies images such as license, invoice, driver&#39;s license and ID and speeds up data entry. 
Digitize your images, documents and other files automatically.

&nbsp;

Residual Value Modeling

STOCK OPTIMIZATION 
It estimates raw materials and stocks and optimize purchasing and storage. 
Reduce inventory costs by reducing out-of-stocks. 
Provides reduced storage. 
Artificial intelligence plans supply chain process

 
PRODUCTION DEMAND FORECAST

It optimizes the spare part raw material stock produced. 
Dealers and auto services anticipate future product demands. 
It makes sales estimations of up to 90% per second-hand vehicle spare press produced and sold. 
It optimizes the performances of the campaigns.

Stock Optimization and Production Demand Forecast

Fraud is one of the most common problems in the insurance and finance sector. According to Gartner report released in Q1 of 2022, in the U.S.A. $ 1.5 T per year is spent only on health insurance and the fraud cases are increasing day by day especially after Covid-19. Therefore, both insurers and customers have faced huge financial losses.
&nbsp;
As <a href="https://b2metric.com/" rel="nofollow">B2Metric</a>, <a href="https://b2metric.com/machine-learning-studio" rel="nofollow">B2Metric ML Studio Auto-ML</a> platform helps you to overcome this problem. We collaborated with <a href="https://www.be-almerys.com/" rel="nofollow">Almerys</a>, one of the largest payment companies in France. For detailed information, you can visit <a href="https://b2metric.com/blog/AI-Based-Fraud-Detection-for-Healthcare-Insurance-Industry" rel="nofollow">B2Metric&rsquo;s blog post</a> on the subject.&nbsp;
&nbsp;
B2Metric participated in the organization organized by the EU-based REACH incubator and held in Paris on 19-20 May. B2Metric identified the frauds of opticians in France. In the study, Paris is the city where fraud cases are the most common area. The B2Metric team determined that approximately 1000 opticians regularly earn unfair profits. The team presented the solution on the subject by using AI-based machine learning applications to reduce the amount of fraud cases in the eyewear industry.<a href="https://www.youtube.com/watch?v=F6WKhZSqRhI" rel="nofollow"> Click</a> for the demo video of the platform.
&nbsp;
The solution called B2ML Studio Hunter helps the process in the insurance sector to work quickly and accurately. It produces significant solutions such as customer risk scoring, customer churn forecasting and fraud detection.&nbsp;
&nbsp;
To learn more AI-based machine learning specific solutions for the insurance industry offered by B2Metric Studio, you can click <a href="https://b2metric.com/tr/insurance" rel="nofollow">here</a>.
<ul>
<li>For detailed information, visit <a href="https://b2metric.com/blog/AI-Based-Fraud-Detection-for-Healthcare-Insurance-Industry" target="_blank" rel="noopener nofollow">B2Metric' blog post</a> on the subject</li>
<li>Click <a href="https://b2metric.com/register" target="_blank" rel="noopener nofollow">here</a> for the registration and use B2Metric AutoML platform.</li>
<li>Click <a href="https://b2metric.com/machine-learning-studio" target="_blank" rel="noopener nofollow">here</a> to review B2Metric AutoML.</li>
<li>Click <a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio" target="_blank" rel="noopener nofollow">here</a> for B2Metric's Gartner Peer Insight comments</li>
<li><a href="https://www.youtube.com/watch?v=F6WKhZSqRhI" target="_blank" rel="noopener nofollow">Click to watch</a> B2Metric AutoML solution for Fraud Detection in Healthcare Insurance</li>
</ul>

B2METRIC HUNTER AUTO-ML:  FRAUD DETECTION SOLUTION FOR HEALTH INSURANCE and PAYMENT SYSTEMS

<h1>What is Fraud?</h1>

&nbsp;

Fraud is one of the challenging problems for the insurance industry.&nbsp; It impacts not only on every type of insurance from non-life insurance to health insurance but also on their customers due to added payments and costs. Furthermore, it also affects society in general because insurance fraud could be used to fund criminal activity. Day by day the number of cases of it has been increasing, especially after Covid-19. Thus, this increase in insurance fraud cases has resulted in huge financial loss annually for both insurers and customers. This is the reason the problem should be solved.

&nbsp;

&nbsp;

<h1>The Market Size and Growth of Insurance and Fraud&nbsp;Marketplaces</h1>

&nbsp;

Healthcare fraud is an international issue. There has been a significant rise in the population seeking health insurance in different countries all around the world. For instance, as per Statista, 297 million people in the United States had health insurance in 2020, an increase from approximately 257 million health insured people in 2010. The global fraud detection and prevention market size is USD 25.66 B in 2021. The market is expected to grow from USD 30.65 billion in 2022 to USD 129.17 billion in 2029. AI has an important role for healthcare fraud detection. It may enable new opportunities for the both global and local fraud analytics industry.&nbsp;

&nbsp;

<h1>Fraud Cases</h1>

There are different types of fraud cases all around the world. For example, fraud can be committed in insurance, banking and&nbsp; healthcare sectors etc. The cases include providing incorrect and incomplete information in applications for insurance or answers on an insurance form or submitting claims for a loss based on untruthful situations. Drug fraud, medical fraud and insurance fraud are in healthcare fraud cases.&nbsp;

What is far more common, however, is the type of fraud that the private healthcare sector encounters regardless of the jurisdiction. A sample of these are:

&bull; Upcoding

&bull; Unbundling

&bull; Unnecessary medical intervention/tests etc

&bull; Misrepresentation

&bull; Fraud

&nbsp;

&nbsp;

<h1>The Consequences of Fraud Detection Cases</h1>

&nbsp;

Insurers take action against those that commit fraud. The results can include:

&nbsp;&bull; Non-payment of claims

&nbsp;&bull; Cancellation of the insurance policy

&nbsp;&bull; The insurer seeking costs incurred (for example for experts in assessing the claim)

&nbsp;&bull; Subsequently being unable to obtain insurance and other financial services

&nbsp;&bull; Making a report of the case to the police for further investigation&nbsp;

&bull; A criminal record

&nbsp;

<h1>How B2Metric Helps?</h1>

&nbsp;

The approach to identifying insurance fraud also differs among countries.&nbsp; One of the ways to reduce fraud detection cases is the adaptation of&nbsp; machine learning techniques to allow for developing predictive accuracy.

B2Metric is revolutionizing the detection and management of fraud by delivering unparalleled AI-driven insights to help health plans take action with a high speed and accuracy. With B2Metric, your plan can identify the highest value cases in a short period of time and deliver on top priorities in areas such as: medical, opticianry and pharmacy.&nbsp;

B2Metric Auto-ML provides insurance specific features for the industry such as customer risk scoring, churn prediction and fraud detection problem solutions. One of the products of B2Metric called B2ML Studio Hunter enables users to automatically discover, visualize and narrate important findings (such as correlations, exceptions, clusters, drivers and predictions) in datasets, without requiring people to build data visualizations, create models or write algorithms. &nbsp; Augmented capabilities are differentiating features in platforms across D&amp;A. They&rsquo;re also a key factor accelerating the convergence between analytics and data science.&nbsp;

&nbsp;

<img alt="Bu resim için metin sağlanmadı" src="https://lh6.googleusercontent.com/QlFWyXdnP9mL1FrNBsvgUCI9e_PLhFTclqSiCKWeD4oPr1o-fCa-hlgNdNhjus0FYLgvKP_UvxSJiH7HqxWY-_2IjG4KQrzT4_XKWt6Lt6aUSftogXWGsuYhlr3ZPmnejQChXUM" />

&nbsp;

&nbsp;

<h1>How to work it in such a case?</h1>

&nbsp;

At first, the data scientists analyze the data and create project planning for the MVP version of B2Metric Hunter Fraud Detection platform. It&rsquo;s a SAAS online platform that can be instantly implemented as an on-premises solution to any Healthcare Insurance companies.

First of all, we try to understand the variables representing various behaviors and properties of optics and their relationships with each other. It also has some logic errors like negative customer ages or negative brute prices, so they all have to be cleaned up before exploratory data analysis and ML modelling.

After that, the scientists have ingested the datasets into B2Metric ML Studio Data Ingestor then run Fraud models and the details of models are explained in detail in the sections below.

&nbsp;

<img alt="Bu resim için metin sağlanmadı" src="https://lh5.googleusercontent.com/3u411HdV1u5e8xIdfK31UwH23Z3duFY6FJbvgDfy4kW8T-HbtiSKSPP1qUVWmREEJtb2z0LrU72Q7IeMHEt4b6KPvG8Vv57fbXwSBwPY_adT4KxIbGDyXh8QlnDIpRAq36EmtQg" />

&nbsp;

B2Metric Auto-ML Hunter fraud use case user flow diagram indicates briefly the user personas and flows diagram below.

<img alt="Bu resim için metin sağlanmadı" src="https://lh5.googleusercontent.com/65gZ_sI3cn5CJz4Z8Ic3W2XG39_aTtCS6xdrRjnnXnpMSfl_FNDDQy61aWONTT67f1JBMQ2f8Qa14ZPurRyFY2O7bs2z5Q1iUMbocWnQ-WKG9JSESvP6qNzB3YG2_xXxoVN9bSU" />

&nbsp;

B2Metric Auto-ML Fraud models training, retraining and prediction mechanism works the system below. This training module runs these following steps:

B2Metric Auto ML Hunter Fraud Alert Platform Design

<ul>
	<li>The platform allows you to upload data to be modelled from your database like Amazon DynamoDB, Oracle, PostgreSQL, MsSQL, MySQL, Stripe, Google Analytics, Google Big Query, SAS or from your computer as a CSV, XLS(X), TXT, PARQUET file.</li>
	<li>You can run the supervised based classification or regression models, unsupervised based clustering models and anomaly detection models on the platform.</li>
</ul>

&nbsp;

<img src="https://lh4.googleusercontent.com/jI7nETB_3CumrULz5NhlIohvf8CvlEvEztuWDLwkRHMl9OAmr7ZdBaDGCYuSgX4D0GNxMJ1QqLGeMAjEcvdThY8Z9sU7Fqgoe3pzhy8sH-6s2e_KFCJR79vzOhGpy0kLueTbBpU" />

&nbsp;

During the ML modelling and statistical insights generation for the use case of DATA SCIENCE/ DATA MANIPULATION IN ORDER TO GAIN INSIGHTS FROM THE MARKET with the data of &lsquo;Historical data of reimbursement requests from opticians to insurance companies&rsquo;. Algorithms and conclusions of technical details are listed below.

1.Exploratory Data Analysis: Referring to the critical process of performing initial investigations on data so as to discover patterns,to spot anomalies,to test hypotheses and to check assumptions with the help of summary statistics and graphical representations.

2.Cluster Analysis: Identify its various customer segments, and then conduct cluster analysis to see if any such segments share similar characteristics (e.g. objectives, pain points, perceptions, demographics, preferences, etc.) that are distinctly different from other segments.

&nbsp;

<img alt="Bu resim için metin sağlanmadı" src="https://lh3.googleusercontent.com/RJYnVkMEUD6jvZsp64QzgxUAPD82vVHoc2jtm5SGjif2u5wFk8M4kh8pD5iSmz6TsIzgWYULfXl1bWGtAL6ux7ZAy5CmhETZRpr1NT1Rq68AEMaVxpmqUVEySDy5xiBrmXQb17A" />

&nbsp;

&nbsp;

3. Factor Analysis: Shed light on what combination of aspects, characteristics or priorities are most important to a certain type of customers (group).

&nbsp;

4. Discriminant Analysis: Predicting membership in a group (or population or cluster) based on measured characteristics of other variables. Subsequently, it is requested to be based on the previous results (market analysis, etc.) to: Extract outliers from the dataset (according to several axes of analysis). Carry out an in-depth analysis of these data to identify fraud movements

&nbsp;

5. Fraud Detection using Multiple Regression: Predict the value of a variable based on changes to two or more variables. For the reason that the target feature is categorical, it will be a classification model.

&nbsp;

6. Adaptive Learning &amp; Continues Learning of Fraud Models: Continues learning and auto retraining for fraud models is one of the crucial points for the new clients, new opticians and transactions data generated. Here is the system architecture below has designed for Almersy&rsquo;s Fraud modelling adaptively learning solution in B2Metric Auto-ML Hunter framework.

&nbsp;

As B2Metric, we apply software quality assurance which is a process which works parallel for the development of our AI based AutoML systems and Fraud platform software. It focuses on improving the process of development of software so that problems can be prevented before they become a major issue. Software Quality Assurance is a kind of Umbrella activity that is applied throughout the software process.&nbsp;

&nbsp;

Software Quality Assurance has:&nbsp;

<ul>
	<li>A quality management approach,&nbsp;</li>
	<li>Formal technical reviews,</li>
	<li>Multi testing strategy,</li>
	<li>Effective software engineering and data science technology,</li>
	<li>Measurement, reporting and A/B, unit testing mechanism.</li>
</ul>

&nbsp;

These are the possible risks that can happen during the projects but we have already found suitable ways to handle these problems within our team.&nbsp;

&nbsp;

&nbsp;

Check out B2Metric&#39;s automated machine learning approach:<a href="https://b2metric.com/automl/"> https://b2metric.com/automl/</a>

&nbsp;

Check out B2Metric&#39;s IQ Analytics mobile app user predictive analytics solution:&nbsp;<a href="https://b2metric.com/iq/">https://b2metric.com/iq/</a>

&nbsp;

&nbsp;

<img alt="Bu resim için metin sağlanmadı" src="https://lh5.googleusercontent.com/D7QwoZRZ11-v-lR4T_Iiw5DIUYBiAqhaa9ORh-rp0huZBMEnFna4sr6p-kJaJFEAyhbQ4F9Tjkwn0yJ8-9snIeHo5XP5BRpDbgMwZIDtQ07LAgx304P8SQpPB0vAribOYRArG5E" />

&nbsp;

B2Metric has been recognized by world&rsquo;s leading management consultancy company Gartner. You can read Gartner Peer insights in B2Metric&rsquo;s review here:<a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric"> https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric</a>

&nbsp;

If you are looking for an Automated Machine Learning solution for your organization, you can learn more information about this predictive and understandable tools for your industry:<a href="https://b2metric.com/register/"> https://b2metric.com/register/</a>&nbsp;

&nbsp;

#automl #machinelearning #b2metric #artificialintelligence #opportunities #insurance #healthcare #frauddetection #predictiveanalytics #B2MetricIQAnalytics

AI-Based Fraud Detection for Healthcare Insurance Industry

We will be attending the REACH Incubator to showcase our solutions in Paris, France in the next week! 🚀 📅 Join us on May 19-20, Let's have a coffee in Paris and talk about Auto-ML and AI Systems for Customer Journey Analytics.&nbsp; About&nbsp;<a href="https://www.linkedin.com/company/reach-incubator/" rel="nofollow">Reach Incubator</a>: REACH, the &ldquo;European incubator for trusted and secure data value Chains&rdquo;, is an Innovation Action project funded by the European Commission and launched in September 2020. REACH aims to be the main innovation mechanism that supports experimentations on secure and trusted data value chains across several sectors and the launching of new data-fuelled products and services to the market, leveraging the capacities of the best data-driven DIHs in Europe. ----
 Nous allons participer &agrave; REACH Incubator pour pr&eacute;senter nos solutions &agrave; Paris, en France, la semaine prochaine!🚀 📅 Rejoignez-nous les 19 et 20 mai. Prenons un caf&eacute; &agrave; Paris et parlons d&rsquo;Auto-ML et de Syst&egrave;mes d&rsquo;IA pour l&rsquo;analyse du parcours client. &Agrave; propos de&nbsp;<a href="https://www.linkedin.com/company/reach-incubator/" rel="nofollow">Reach Incubator</a>: REACH, &laquo; l&rsquo;incubateur European pour des cha&icirc;nes de valeur de donn&eacute;es fiables et s&eacute;curis&eacute;es &raquo;, est un projet d&rsquo;action pour l&rsquo;innovation financ&eacute; par la Commission europ&eacute;enne lanc&eacute; en septembre 2020. REACH vise &agrave; &ecirc;tre le principal m&eacute;canisme d&rsquo;innovation qui soutient les exp&eacute;rimentations sur des cha&icirc;nes de valeur de donn&eacute;es s&eacute;curis&eacute;es et fiables dans plusieurs secteurs. Ce projet a pour lancer de nouveaux produits et services aliment&eacute;s par les donn&eacute;es sur le march&eacute; et pour accro&icirc;tre les capacit&eacute;s des meilleurs DIH ax&eacute;s sur les donn&eacute;es en Europe.
&nbsp;
You can&nbsp;<a href="https://b2metric.com/tr/register" target="_blank" rel="noopener noreferrer">r</a><a href="https://b2metric.com/tr/register" rel="nofollow">egister</a> the platform! <a href="https://www.linkedin.com/feed/hashtag/?keywords=artificialintelligence&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6930900981119385600" rel="nofollow">#artificialintelligence</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=b2metric&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6930900981119385600" rel="nofollow">#b2metric</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=rtuitidigitalinnovationhub&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6930900981119385600" rel="nofollow">#RTUITIDigitalInnovationHub</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=machinelearning&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6930900981119385600" rel="nofollow">#machinelearning</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=frauddetection&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6930900981119385600" rel="nofollow">#frauddetection</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=innovation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6930900981119385600" rel="nofollow">#innovation</a>&nbsp;<a href="https://www.linkedin.com/feed/hashtag/?keywords=healthcare&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6930900981119385600" rel="nofollow">#healthcare</a>

B2Metric is in Paris at REACH Incubator Organization to showcase its unique solution

In this digital age, businesses need to meet the demands and needs of their potential or existing customers in time in to gain a significant market share in the market. One of the ways to achieve this is to provide an insight from customer data, which is very valuable in this period. However, businesses need to adapt artificial intelligence-based business models to the business's system in order to process this data. At this very point, the B2Metric ML Studio AutoM-ML platform helps&nbsp;to&nbsp;businesses to have an advantage.
&nbsp;
B2Metric ML Studio Auto-ML platform automates the AI/ML-based data analytics processes of many national and international companies in 8 different sectors, especially in the finance and banking sector. Thanks to the B2Metric ML Studio Auto-ML platform, companies provide fast solutions to their complex problems in a shorter time with artificial intelligence and machine learning-based technology, ten premise-based software and service. With artificial intelligence technologies, analytical processes such as data collection, data cleaning, data processing make sense of large raw sales, customer movements and financial data; optimizes&nbsp;and enables them to increase their profitability by making future forecasts.
&nbsp;
<img src="https://lh5.googleusercontent.com/k46-y4wBhUImNXvzFgHvIBdtmHRxYv-hOKzkGmj03QFL8NjbIsK28bywP4-W-gxTW6S-hrm9uZx5ONpwFIaKxROg4nDq5eIOTMkbephteLaUaaggoiliw5ftrV1pXQ2me3lb-N0" />
&nbsp;
<h2>B2Metric AutoML-Aktif Bank AI-Based Data Analytics Integration</h2>
AutoML platform&nbsp;services companies from start to finish by using AI&nbsp;technology in many different areas such as risk management and forecasting, price optimization, customer activity review, sales, and demand forecasting, customer churn forecasting, and so on.
Offering a B2Metric ML Studio AutoML platform, Aktif Bank, one of the largest investment banks in Turkey, has added to its customer portfolio. Together with Aktif Bank's CRM Data Analytics team, B2metric ML Studio&nbsp;provides services to Aktif Bank with its AI/ML-based data analytics product in order to measure its strategies and develop new strategies. At the same time, the B2Metric ML Studio AutoML platform provides important insight for businesses to develop strategies by performing credit portfolio and risk analysis, which is one of the most important issues in the finance industry. It offers analyses such as customer micro-segmentation of businesses, increasing user acquisition rate, and reducing customer loss. Depending on the problem solved by the modeling established by this technology, it has an accuracy rate of up to 90%. With its high efficiency, machine learning modeling projects are completed in 4 times shorter time and reduce the operational costs of enterprises by 1/3.
&nbsp;
The B2Metric's NPL
As B2Metric, we obtain information about how long people have worked by using the employer information segment. Specific to Aktif Bank, B2Metric&nbsp;use the customer personal information segment to analyze the information of individuals to banks for the loans they receive and check their consistency.
In addition, as B2Metric, we analyze the credit banks received from the current bank and other banks before the application, by using the Aktif&nbsp;Bank, application summary information segment. B2Metric&nbsp;can access information about how many applications a customer has made and how many rejections it has received, specific to the relevant bank and other banks.
Also, B2Metric measures a person's credibility by examining their behavior a few months prior to taking administrative action with the B2Metric NPL. This is a very important situation for banking. For this reason, Aktif Bank can monitor the reliability of its customers with B2Metric.
With this use case, which B2Metric has run for the banking sector, it can analyze the remaining balances of the customers' loans, how many installments they have delayed, and how long it takes to complete the loan.
&nbsp;
The B2Metric's Churn Prediction
With its predictive analytics solution, B2Metric provides a system powered by AI for marketing and product teams. It improves your marketing teams in this way and ensures that client actions have favorable outcomes. Aktif Bank needs to take action, improve communication, and engage with customers more skillfully before it can begin working with B2Metric.
The needs and demands of customers change daily or monthly. For this reason, they want to find solutions according to customer needs, including the banking sector. Aktif Bank, on the other hand, needed critical analysis to reduce the churn rate and create interaction with customers. B2Metric provides analysis to increase customer experience in its work with Aktif Bank. By using B2Metric AI, prevents your customer churn rate by 10% and provides insight for a certain period of time.
&nbsp;
You can&nbsp;<a href="https://b2metric.com/tr/register" target="_blank" rel="noopener noreferrer">r</a><a href="https://b2metric.com/tr/register" rel="nofollow">egister</a> the platform!
&nbsp;
&nbsp;
<a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio" rel="nofollow"><img style="height: 124px; width: 288px;" src="https://lh4.googleusercontent.com/bs_K16FaTJYlrzDka6xRNshlGreNm7l5JBDkGOqsikVApsVJCTS781I-BVGAv2kZcqKTduRnFf7elE6eqeGrxk_87FqX9nbeNBuaH4KS6fRb9Xo6KfrcZ0mOSQi47ZhOBD9nk-yEOUJEcT8NQAZ6jMQ" /></a><a href="https://www.capterra.com/p/212878/B2Metric/" rel="nofollow"><img style="height: 124px; width: 175px;" src="https://lh4.googleusercontent.com/eAIB8kRQlLIu2dpoyhbd-A8GBMSwtqbjCnTE1rsgPnWetZsCBhHXW5-Ul7vnIoxdXJydcHLP7m49CgXtUYzdQpplkC8YDal3GAKd_zA59aboPA2bo2W9BRHC5w_jK0uHx5dYDMphDb1TYaS5HJ2zESg" /></a>

Aktif Bank Auto-ML Integration

Risk management is in doubt in banking and finance companies, brokers and other finance services. Only preparation for cash flow or financials on bad days is a wrong opinion . The part of credit risks ensures services concentrate on helping management, reporting of the credit risk description. Financial market places depend to develop prediction models nevertheless they consist of the natural risks. However, B2Metric AI helps you filter all proposals to get the best customer portfolio and earn 20% extra profit annually. Another advantage of using B2Metric AI is Cash flow optimization. It is the process of controlling, analyzing and managing spends and expenses. B2Metric AI helps your financial services infrastructure to redesign with Automated machine learning. It is important because if cash flow optimization is doing well, management can&rsquo;t control spends and earnings that causes a problem as well.
 &nbsp;

Credit Risk Analysis

Machine learning algorithms are efficient in detecting fraudulent behavior with anomaly detection of data. The power of AutoML-driven fraud detection solutions is derived from their ability to process large sets of data. The general rule is the more data is better, which consequently improves the accuracy and effectiveness of the analysis. B2Metric uses several data sources, both internal and external, to help identify fraudulent behavior in real-time with its anomaly detection modules.
 &nbsp;

Fraud Detection with Anomaly Detection Modules

One of the best solutions for customer communication and interaction is the applications of machine learning in all sectors including the Telecommunication industry. Organizations can analyze their customer movements so that they can take action in the future. B2Metric helps businesses about how to use machine learning and learn deep insight from it. It is much more effective and efficient to predict and procure customers&rsquo; further step and offer the best option for them
 &nbsp;

Customer Propensity Prediction

The fact that customer data is available in a mixture of various sources often poses a problem. Therefore, managing them manually will be time-consuming and will incur additional costs. With AutoML, the handling of Big Data will be much easier. Therefore revenue will increase. B2Metric can turn your customer data into business insights and can use that information to make intelligent decisions, predict outcomes, suggest actions and automate tasks based on machine learning.
 &nbsp;

Big Data Analytics

One of the goals of businesses is to decrease their customer churn rate in all industries including the telecom sector. To reduce and manage the customer churn rate, first of all, businesses should understand&nbsp; why customers churn as well as which customers churn. After that they should develop strategies to convince the customers to stay. B2Metric AI prevents your customer churn rate by %20 to %50 with robust Churn prediction models that make efficient service.
 &nbsp;

Customer Churn Prevention

Customers&rsquo; needs and demands can change daily or monthly in all industries including the finance industry. Businesses need to reduce the customer churn rate because it directly affects income and profit of businesses and creates dissatisfaction among people using the product and service, so in order to decrease the customer churn rate as well as create engagement with customers, businesses should critically analyze their customer experience and journey during the process. By using B2Metric AI prevents your customer churn rate by 10%, gives insight for a specific period of time and offers efficient and effective services for your business.&nbsp;
 &nbsp;

Customer Churn Prediciton

There are two different selling techniques called Cross-selling and up-selling. Upselling tries to sell the product with an upgrade version to already existing customers. On the other hand,&nbsp; Cross-selling tries to sell another product and give a product to already existing customers. B2Metric AI AutoML technology helps retailers to raise product sales revenue and profit. It uses these two techniques and increases the introduction of the products to its customers. Also, recommending the best product to the customer by looking at your previous sales increases the amount of future sales.
 &nbsp;

Product Recommendation and Cross-Selling

Fraud is one of the problems occured in the energy sector. With real-time anomaly detection, a possible fraud is prevented. Anomaly detection can prevent a minor problem from becoming overwhelming. Also, detecting anomalies in energy consumption helps reduce wasted energy and better decision making to promote sustainable and energy efficient behavior. Real-time learning from the data acquired from the field to understand the type of power loss such as fraud, connection issue etc. B2Metric detects anomalies in real time with its AutoML infrastructure. With B2Metric real-time notification generation where potential power losses are detected and sent to Electric T&amp;D companies. It allows you real time monitoring and control
 &nbsp;

Anomaly Detection & Fraud Prevention

<ol>
<li>Run B2Metric Customer Journey Analysis AutoML product among of all betting users.</li>
<li>Predicting and reporting of which users actually needs a promo codes.</li>
<li>Do not send promo code &amp; gift money to each of your customers.</li>
<li>Optimize marketing budget.</li>
</ol>

Know What Each Customer Want With AI

Technologies such as the connected car, smart solutions, and artificial intelligence (AI) has ushered in an era of new products built on analytics. B2Metric creates a continuous business learning infrastructure for budget optimization. With high-quality data, the price optimization models determine whole price distributions along with various variables that can help you determine the best price for your business goals. Personalize the price with B2Metric cross modeled dynamic pricing.

Spare Part Stock & Price Optimization For OEMs

Artificial intelligence has made the concept of maintenance from being preventive to predictable. AI uses and analyzes historical and sensor data. Potential problems are easily detected before they arise through machine learning. With anomaly detection modules, thousands of data points are monitored and changes are detected

Predictive Maintenance with Anomaly Detection

With the B2Metric IQ Analytics dashboard, real-time energy consumption data, marketing prices such as PTF, YEKDEM, the natural gas tariff that is effective in determining the energy price, and metrics such as weather conditions and average precipitation that affect energy consumption are reported for you in real-time on a single screen. Visualization, analysis and application of field data related to energy and distribution operation are provided with the real-time data monitoring and control feature provided by the B2Metric IQ Analytics Dashboard platform.
 &nbsp;

Data Visualization and Real Time Reporting for Energy Consumption and Price

<ol>
<li>Run B2Metric Customer Journey Analysis AutoML to generate personalized content for each customer segments.</li>
<li>Send the customized and targeted SMS / Web Push Notification / Mobile Push Notification to every customer.</li>
<li>Increase customer Repeat Purchase Rate %20</li>
</ol>

Targeted Push Notification With AI

Unless the excess electricity provided is converted into other forms, it cannot be stored and causes additional costs. In addition, excessive demands cause the energy supply line to become overloaded. For these reasons, estimating consumption correctly is vital for the energy sector. B2Metric AutoML infrastructure predicts future energy consumption with high accuracy and prevents these possible negativities in the energy supply process.
 &nbsp;

Energy Consumption Prediction

<ol>
<li>Run B2Metric Customer Journey Analysis AutoML personalized match recommendation engine.</li>
<li>Predict which leagues and matches can be the most favorable for each customers.</li>
<li>Recommend new matches and leagues to customers new matches.</li>
<li>Increase cross-sell rates up to %15 to current customer.</li>
</ol>

Best League & Match Recommendation Engine

<ol>
<li>Run B2Metric AutoML for all customer to get best user micro segments.</li>
<li>Predicting and reporting of persistency metrics of customers.&nbsp;</li>
<li>Manage campaigns among to current user with the best accurate models.</li>
<li>Optimizing Customer Acquisition Cost (CAC)</li>
<li>Increase up to %20 web user engagement</li>
</ol>

Increase Customer Life Time Value

One of the best ways of customer communication and interaction are AI applications in the banks because it analyzes the customer&rsquo;s movements while the progress. At this point, B2Metric AI is there to predict customers&rsquo; next step, make providence and create the best option for them.

Customers&rsquo; needs and demands can change daily or monthly in all industries including the retail industry. Businesses need to reduce the customer churn rate because it totally has&nbsp; an huge impact on income and profit of businesses and creates dissatisfaction among people using the product and service, so in order to decrease the customer churn rate as well as create engagement with customers, businesses should critically analyze their customer experience and journey during the process. By using B2Metric AI prevents your customer churn rate by 10%, gives insight for a specific period of time and offers efficient and effective services for your business. Organizations using B2Metric AI optimize customer loss with real-time reporting, predict churn constantly from customer interaction data and create interpretable and understandable machine learning models
 &nbsp;

Customer Churn Prediction

One of the best ways of customer communication and interaction are AI applications in the retail industry because it analyzes the customer&rsquo;s movements while the progress and improves the best customer communication on e-commerce sites. At this point, B2Metric AI is there to predict customers&rsquo; next step, make providence and create the best option for them. After learning the next step, organizations create close relationships with their customers, get real-time recommendations for each sales unit and lastly, earn/save money and sources that is the best option for them.

<h1>Underwriting Risk Management with Artificial Intelligence</h1>
The progress of claims is located in the core of the insurance organizations. Even just tiny developments can reduce processing time and raise accuracy rate which drive a great impact for organizations. Time is one of the biggest valuable resources for all businesses. So, using B2Metric Hunter to predict the claims with deep learning that minimize your mistakes.
 &nbsp;

Risk Management

There are two different selling techniques called Cross-selling and up-selling. Upselling tries to sell the product with an upgraded version to already existing customers. On the other hand,&nbsp; Cross-selling tries to sell another product and give a product to already existing customers. B2Metric AI AutoML technology helps insurance to raise product sales revenue and profit. It uses these two techniques and increases the introduction of the products to its customers.

Cross-Selling New Insurance Product Range

All industries including the insurance industry need to reduce the customer churn rate because it directly affects income and profit of businesses and creates dissatisfaction among people using the product and service, so in order to decrease the customer churn rate as well as create engagement with customers, businesses should critically analyze their customer experience and journey during the process. By using B2Metric AI prevents your customer churn rate by 10% and offers efficient and effective services for your business.
 &nbsp;

One of the common pressing use cases in the insurance industry is Fraud Detection and Prevention. Recognizing and finding fraud patterns are not easy due to taking more time and effort but if you have more data, the systems of AI improve the accuracy and efficiency of the analysis. B2Metric AI studio uses different types of sources both internal and external in order to help insurers identify fraudulent behavior.
 &nbsp;

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