Funnel Analysis

Understand Your Customer Journey Better

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Businesses find opportunities for optimization and development by using funnel analysis, which offers insights into the conversion rates and drop-off points at each level of the funnel. A funnel analysis helps businesses understand the effectiveness of their marketing and user experience strategies, optimize conversion rates, and spot potential bottlenecks or points of friction within the funnel by analyzing user behavior and conversion metrics, such as clicks, sign-ups, purchases, or other desired actions

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B2Metric IQ Customer Journey Analytics

The B2M Growth Analytics is always learning, giving deep insights faster and smarter. More intuitive analytics for better decisions and results. More automated and customized for customer results.

Define Your Goals

The first step is to clearly outline the funnel stages, depending on your specific aim. As an illustration, the phases in an e-commerce scenario may be "Website Visits," "Product Views," "Add to Cart," and "Checkout." Users must accomplish a certain activity or milestone at each level of the funnel in order to advance.

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Track and Measure Conversion Rates

You can track and measure the number of users progressing from one stage to the next. By analyzing the conversion rates between stages, you can identify potential bottlenecks or areas of improvement.

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Take Targeted Actions

With the insights gained from funnel analysis, businesses can identify patterns and trends in customer behavior. You can take targeted actions to optimize each stage of the funnel.

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B2Metric is the behavioral AI platform that gives you self-service customer journey.