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anomaly detection

The process of identifying unusual or unexpected patterns or data points within a dataset. It is used to uncover outliers, potential errors, or abnormal behavior, allowing for proactive identification and mitigation of issues.

Anomaly Detection

Anomaly detection is the process of identifying unusual patterns or events in a dataset using statistical and machine-learning methods. It helps identify errors, fraud, and malfunctions in various industries, enabling proactive addressing and preventing serious consequences.

B2Metric analyzes large volumes of data in real time, identifies patterns, and detects anomalies that may indicate fraudulent activities, system failures, or other irregularities by leveraging advanced analytics and machine learning algorithms. By providing timely alerts and actionable insights, B2Metric enables businesses to mitigate risks, improve operational efficiency, and make data-driven decisions.

cohort

Gain actionable insights of user behavior to enable data-driven decision-making and the optimization of strategies for particular user groups.

Identify User Patterns, Monitor Behavior with Cohort Analysis

Cohort analysis is an effective data analysis approach that unites people with a common experience or characteristic, giving organizations insights into how those people's behavior has changed over time. By monitoring cohort performance, identifying successful cohorts, and determining the variables that contributed to their success, it helps businesses to understand customer behavior or user retention. Businesses may make smart decisions, create strategies for increasing customer retention, and reduce churn by analyzing the performance of various cohorts. A useful technique for making data-driven decisions and enhancing business outcomes is cohort analysis.

Using cohort analysis, businesses can assess customer retention rates, analyze adoption patterns for products and features, determine the effectiveness of marketing campaigns, and evaluate user engagement and behavior. Companies can enhance their user experiences, identify effective retention strategies, and optimize marketing efforts by comparing different cohorts.

CRM Teams

From Insights to Action: How B2Metric Empowers CRM Decision-Making. CRM teams may benefit from B2Metric's many advantageous features, including powerful customer insights, data-driven decision-making, increased customer engagement, proactive problem solving, performance tracking and measurement, forecasting and predictive analytics, automation, and efficiency. As a result of these benefits, CRM managers are better equipped to tailor customer interactions, track performance, make smart decisions, and drive overall business success.

B2Metric for CRM Teams

Advanced Customer Insights, Data-Driven Decision Making, Customer Engagement Optimization, Performance Tracking and Measurement, Forecasting and Predictive Analytics, Automation and Efficiency

B2metric Features for CRM Teams

customer churn prediction

Identifying customers who are most likely to stop using a product or service based on historical data and predictive analytics. By analyzing patterns and factors such as customer behavior, usage patterns, and demographics, companies can proactively take measures to retain at-risk customers and minimize the negative impact of churn on their business.

Customer Churn Prediction

B2Metric helps customers with churn prediction by providing them with advanced analytics and insights into their customer base. We analyze historical data and apply machine learning algorithms to identify patterns and factors that contribute to customer churn.

By understanding the underlying causes and indicators of churn, B2Metric helps businesses take proactive measures to prevent customer attrition. This may include implementing personalized retention strategies, optimizing marketing campaigns, enhancing customer experiences, or identifying at-risk customer segments for targeted interventions.

By leveraging B2Metric's churn prediction capabilities, businesses can make data-driven decisions to reduce churn, increase customer loyalty, and ultimately improve their bottom line.

customer retention

Retain your users with B2Metric Customer Retention solution and get higher revenue and ROI for your business.

Customer Retention

B2Metric's AI-powered solution effectively predicts customer churn by analyzing complex data dynamics and interactions. It helps organizations retain valuable customers by recommending tailored offers and providing actionable insights.

 With B2Metric, you can enhance your retention rate, a critical metric for businesses. You can gain insights into user behavior and track the number of returning users, retention rates, and churn rates. By focusing on improving retention, you can minimize customer churn, reduce acquisition costs, and maximize the lifetime value of your users, ultimately driving business growth.

B2Metric ML Studio solution provides deep insights to improve customer experience and loyalty and increase retention rates. By using the B2ML solution, you can reach out to significant key performance indicators such as profit, orders, risks, customer behavior, and so on that can help you analyze your marketing tactics and strategies.

Audience Tracker

data analysts

One of the main goals of businesses is to operate their daily activities effectively and efficiently. To do that, especially marketing teams are looking for new intelligent technology solutions to adopt while developing a good customer experience. The need to comprehensively understand their current and potential customers has forced marketers to use AI-based platforms.

Analysis, Insights, Results

Cross-Channel Messaging Prediction of Future Customer Journey Automated Decision Making Real-time Personalization Micro-Segmentation Behavioral Analytics

AI marketing use cases include:

AI and Digital Marketing Organizations optimize their marketing campaigns with AI. It eliminates the risk of human errors. The AI program is able to generate a report easily and quickly.

AI-Enhanced Digital Advertising enables businesses to share and remarket products with audiences using Facebook Ads Manager. AI-based delivery systems, such as push notifications and email, improve mobile business efficiency. Programmatic advertising, targeting and delivering relevant messages, and B2M IQ Customer Journey Predictive Analysis optimize return on investment by placing ads in front of relevant customers. This approach will continue to evolve in the digital marketing landscape.

Reinforce Marketing For Growth Teams

explainable ai

To create a seamless experience with your products, integrate and personalize B2Metric's interactive, analytical features. By incorporating substantial content, data, and analytics into your product, you can raise consumer engagement and boost satisfaction. Use embedded analytics to differentiate your product and use data mining to find new business prospects.

Embedded Analytics

Convert your information into money. You can create new income sources, strengthen client relationships, and boost operational effectiveness by using data as a company asset.

Profiting from data with embedded analytics

Give your business chances for growth, quick go-to-market strategies, improved customer experiences, and competitive differentiation.

Integrate the self-service analytics that your clients desire seamlessly.        

You can quickly and easily incorporate B2Metric analytics into your products, apps, and web portals using our APIs and Developer Tools. By utilizing B2Metric's foremost analytics, you can get into the market more quickly without having to invest in and manage the resources and costs associated with starting from scratch. Utilize B2Metric's analytics know-how and take advantage of our ongoing improvements to provide distinctive analytical experiences.

Minimize the time to value

 With adaptable single sign-on, business-grade security, and out-of-the-box scalability, B2Metric connects with your current technology.

Grow securely and dynamically

Reinforce your marketing teams with self-service customer behavior insights, what experiences and customer actions lead to favorable outcomes, and where to double down on customer retention. 

Explainable AI

Experience how B2Metric IQ is designed to be used by cross-functional teams. Data collaboration is our secret to building a fast-moving data-informed culture inside your company.

Simple AI-Based Predictive Analytics Solution for Marketing & Growth & Product teams

Flexible reports provide you to answer your specific questions and understand how you can build relationships with your customers and create customer and business value.

Reinforce Marketing & Growth Teams with Great Decisions

Save time and resources with B2Metric, an innovative solution that streamlines your data analysis process. With its advanced algorithms and automation capabilities, B2Metric enables you to extract valuable insights from vast amounts of data quickly and efficiently, empowering you to make data-driven decisions with confidence.

Save Time and Resources

B2Metric delivers an impressive 85 percent accuracy score, providing you with reliable and trustworthy results for your data analysis. With its advanced algorithms and rigorous testing, B2Metric ensures high precision in predicting outcomes and identifying patterns, giving you the confidence to make informed decisions based on accurate insights.

85% Accuracy Score:

Experience minimum effort and maximum success with B2Metric, a powerful tool designed to simplify your data analysis journey. With its user-friendly interface and automated features, B2Metric allows you to achieve remarkable results with minimal time and energy investment, unlocking the full potential of your data effortlessly.

Minimum Effort, Maximum Success

Decision trees explain model decisions by converting data distribution results into simple rule sets, enabling users to identify favorable or unfavorable business model situations.

The B2ML Studio platform enables seamless integration of databases, BI reporting, AutoML modeling, and AI results. 

The decision Tree is interpreted by following tree paths that reach nodes that separate the target class in a highly pure manner. To reach pure nodes, we find the nodes with the highest rate differences in bars. Colors are used to indicate the density of classes. B2M Main Node tells you what percentage of your target audience belongs to which class in the classification problem and how many instances your data set consists of. B2M Child Node displays the density of target classes at a particular node in the decision tree by providing a horizontal bar colored by target classes.

 Decision Tree

Sunburst displays hierarchy using concentric rings representing different levels. The central circle represents the root node, and the hierarchy extends outward from it. Each ring is divided based on its relationship to the parent slice, either equally or proportionally to a value. Color can be utilized to emphasize hierarchical groups or specific categories.

 Sunburst

Feature dependency shows the list of variables that affect model decisions.SHAP values are a convenient, (mostly) model-agnostic method of explaining a model's output, or a feature's impact on a model's output. It provides a means to estimate and demonstrate how each feature's contribution influences the model.

 Feature Dependency & Shapley Importance

The regression coefficients are a static measure which is used to measure the average functional relationship between variables. Also, it measures the degree of dependence of one variable on the other(s).

Regression Coefficient

A decision surface plot is a powerful tool for understanding how a given model “sees” the prediction task. It also explains how the model has decided into a specific data segment. For example, the given plot shows the model decision for the Passenger Id <=23 data segment.

Decision Plot

fraud detection

Process of identifying and preventing fraudulent activities by analyzing patterns, behaviors, and anomalies in data, aiming to detect and mitigate potential fraudulent actions or transactions in various domains such as finance, insurance, or online platforms. It involves the use of advanced algorithms, machine learning techniques, and data analytics to uncover suspicious activities and protect against financial losses and reputational damage.

Detect Fraud Cases

Insurance fraud detection differs between countries. One of the ways to reduce fraud detection cases is through machine learning techniques adaptation to improve predictive accuracy. Through AI-driven insights, B2Metric revolutionizes fraud detection and management for health plans.B2Metric Auto-ML provides insurance-specific features for the industry, such as customer risk scoring, churn prediction, and fraud detection problem solutions. One of B2Metric's products, called B2ML Studio Hunter, enables users to automatically discover, visualize, and narrate significant findings (such as correlations, exceptions, clusters, drivers, and predictions) in datasets without building data visualizations, creating models, or writing algorithms.

funnel analysis

Understand Your Customer Journey Better

Funnel Analysis

Businesses find opportunities for optimization and development by using funnel analysis, which offers insights into the conversion rates and drop-off points at each level of the funnel. A funnel analysis helps businesses understand the effectiveness of their marketing and user experience strategies, optimize conversion rates, and spot potential bottlenecks or points of friction within the funnel by analyzing user behavior and conversion metrics, such as clicks, sign-ups, purchases, or other desired actions 

The first step is to clearly outline the funnel stages, depending on your specific aim. As an illustration, the phases in an e-commerce scenario may be "Website Visits," "Product Views," "Add to Cart," and "Checkout." Users must accomplish a certain activity or milestone at each level of the funnel in order to advance.

Define Your Goals

You can track and measure the number of users progressing from one stage to the next. By analyzing the conversion rates between stages, you can identify potential bottlenecks or areas of improvement.

Track and Measure Conversion Rates

With the insights gained from funnel analysis, businesses can identify patterns and trends in customer behavior. You can take targeted actions to optimize each stage of the funnel.

Take Targeted Actions

machine learning studio

Brings end-to-end solutions and meets these main data science situations: data preparation, data wrangling, feature engineering, selection of algorithms, training, and parameter tuning, then understandable insights with reporting at clean dashboards.

Augmented AI Solution to automate modeling pipeline Pipeline Process

B2Metric AI/ML-based campaign optimization solutions can be implemented and adapted seamlessly by companies. Companies can have different types of communication channels, such as Mobile, Online Channel, In-store, etc. Thus, we can apply all of the similar or different scenarios.

Seamlessly Tailored Solutions for Multichannel Communication

Our goal-built predictive graph lets you send relevant and personalized communication, customized advertising content, and ads. Engage your customers, increase retention, and boost your revenue.

Micro-Segmentation

Retention is one of the most significant metrics for businesses. You can view how many of your users return to your product, are retained, or are churned. While increasing your retention, you could offset your new customer acquisition costs and raise users’ lifetime value. This is why a higher retention rate is important.

Boost Your Retention Rate with B2Metric

The regression coefficients are a static measure that is used to measure the average functional relationship between variables. Also, it measures the degree of dependence of one variable on another.

Sunburst shows hierarchy through a series of rings, that are sliced for each category node. Each ring corresponds to a level in the hierarchy, with the central circle representing the root node and the hierarchy moving outward from it. Rings are sliced up and divided based on their hierarchical relationship to the parent slice. The angle of each slice is either divided equally under its parent node or can be made proportional to a value. Color can be used to highlight hierarchical groupings or specific categories.

Sunburst

The B2ML Studio platform enables seamless integration of databases, BI reporting, AutoML modeling, and AI results.

The Decision Tree is interpreted by following tree paths that reach nodes that separate the target class in a highly pure manner. To reach pure nodes, we find the nodes with the highest rate differences in bars. Colors are used to indicate the density of classes. B2M Main Node tells you what percentage of your target audience belongs to which class in the classification problem and how many instances your data set consists of. By displaying a horizontal bar colored by target classes, the B2M Child Node displays the density of target classes at a specific node.

Decision Tree

marketing campaign optimization

Customized and Effective Marketing Strategies.

Campaign Optimization

Gain a deeper understanding of customer patterns, and develop effective and tailored marketing & campaign strategies.

B2metric provides valuable insights that help customers refine their targeting strategies. By analyzing key metrics such as click-through rates, engagement rates, and conversion rates, B2metric helps its customers identify the most effective ad formats, placements, and audience segments. This data-driven approach allows continuous optimization, ensuring performance and return on investment.

B2metric's easy integration with CRM platforms enables companies to use consumer data to enhance campaigns across a variety of channels. B2metric helps marketers to comprehend client behavior, preferences, and purchase history by integrating with CRM platforms. With the help of this crucial data, marketers can develop highly customized and targeted campaigns that boost consumer engagement and increase conversion rates.

The advanced analytics capabilities of B2metric also provide actionable insights into campaign performance, including ad impressions, engagement, and conversion funnel data in real-time. This information helps businesses make data-driven decisions, fine-tune their campaigns, and allocate advertising budgets more effectively.

marketing teams

Understand, Engage, Succeed

predictive behavioral analytics

Reinforce your marketing teams with self-service customer behavior insights. what experiences and customer actions lead to favorable outcomes, and where to customer retention double down. 85 % Prediction Accuracy Score!

Essential tools to predict for the future

Marketing insights powered by B2M IQ Behavioral graph our goal-built behavioral chart lets you to learn where behaviors are examined and analyzed on the basis of groups understand customer behaviors that contribute to why some users return, and others don't Find where users drop of funnels

Funnel Graph

Marketing insights powered by B2M IQ Behavioral graph. Our aim built Cohort Analysis let you to Enable the sub-segments, visualize primary differences in cohort behaviors, analyze how these differences affect conversion, churn and retention quickly and easily.

Cohort Analysis

Marketing insights powered by B2M IQ Behavioral graph. Our goal built Audience Tracker let you to know which pages are visited most how much time your users spend on the page 

Marketing insights powered by B2M IQ Behavioral graph, group users based on in-app activities Follow users who haven't completed an action how much time your users spend on the page create engagement with campaigns based on certain user properties

Segment Users

push notification

Personalize Your Notifications

Stay Top-of-Mind, Drive Conversions: Push Notifications

Sending personalized notifications directly to your customer's device. It allows you to reach them instantly with important updates, reminders, or prompts, even if they are not actively using your app or website.

B2Metric analyzes user behavior, preferences, and historical data to create targeted and personalized push notifications relevant to each user. This enables companies to deliver highly tailored messages that increase engagement, conversion rates, and overall customer satisfaction.

Increase Conversion Rates

user growth analytics

Understanding the hidden patterns of your customers is key to building the right marketing and product strategies. B2M IQ answers all of your complicated problems and opportunities. It's user-friendly and fast for anyone.

Campaign Optimization

Customized and Effective Marketing Strategies.

B2Metric IQ Customer Journey Analytics

Audience Tracker

Data integration across various
platforms is easy and seamless now!

B2M IQ analytics integrated data sources

B2Metric is the behavioral AI platform that gives you self-service customer journey.

Campaign Optimization

Customized and Effective Marketing Strategies.

B2Metric IQ Customer Journey Analytics

Audience Tracker

Data integration across various platforms is easy and seamless now!

B2M IQ analytics integrated data sources

B2Metric is the behavioral AI platform that gives you self-service customer journey.

Data integration across various
platforms is easy and seamless now!