BKT Bank X B2Metric Marketing Intelligence and Smart Personalization Platform
BKT - Banka Kombetare Tregtare (BKT Bank) is the largest and oldest commercial bank in Albania. The roots of BKT go back to the establishment of its first branch in 1925.
B2Metric is the unique customer journey analytics platform that gives you self-service predictive marketing insights with smart personalizations, so you can increase retention, revenue, and growth rates.
BKT Bank Uses AI-Based Digital Optimization System for Customer Journey Analytics
BKT Bank benefits from Customer Churn Prediction. In this way, it provides customer interaction. It also benefits from the estimation of loss and persistence in its data.
With real-time reporting, it optimizes customer loss and provides more effective benefits to its customers.
With intelligent marketing growth solutions in digital applications like online and mobile apps, B2Metric provides a platform for AI-based digital optimization for BKT Bank that can improve the customer journey.
What is B2Metric Customer Churn Prediction?
All businesses, including the banking sector, are subject to daily or monthly changes in customer wants and demands. Businesses should critically examine their customer experience and journey throughout the process in order to decrease customer churn rate and increase engagement with customers. Customer churn rate has a direct impact on businesses' income and profit as well as creates dissatisfaction among people using the product and service. Using B2Metric AI reduces customer turnover by 10%, provides insight for a set amount of time, and provides effective services for your company.