Türk Telecom x B2Metric’s AI-Based Digital Optimization Platform
About Turk Telekom
B2Metric offers an AI-based digital optimization platform for telecommunication companies to boost the customer journey with intelligent marketing growth solutions in digital applications such as web and mobile apps while saving 75% time and 50% cost.
Türk Telekom is Turkey’s first integrated telecommunication operator, with more than 180 years of history. In addition, Türk Telekom is a company that offers Turkey's fixed-line, mobile, TV, and broadband products.
Türk Telekom switched to a customer-oriented integrated structure to respond to its customers' rapidly changing communication and technology needs in the most effective and correct way. Thus, Türk Telekom offers a broad service network in individual and corporate services.
Türk Telekom Uses B2Metric’s Customer Micro-Segmentation
B2Metric aims to increase user retention by up to 25% with AI-based personalized campaigns to take marketing actions by monitoring users' behaviors. For Turk Telekom, B2Metric models both digital and offline CRM data to produce marketing channel predictions and segmentation using AI-based digital optimization tools.
In order to increase efficiency and effectiveness for marketing initiatives, B2Metric combines several data tools for specific purposes and integrates with 50+ Marketing, CDP, and CRM solutions.
Türk Telekom has more than 60 million customers. Türk Telekom improved product offer acceptance rates four times better than in previous years, thanks to B2Metric's Artificial Intelligence supported marketing optimization platform.
B2Metric enables Türk Telekom to offer packages, incentives, and campaigns by segmenting their 60 million or more customers into micro-segments. Customer segmentation is difficult with traditional analytical methods. Türk Telekom needed to customize its campaigns and benefit from targeted marketing processes. With the AI-based unsupervised models provided by the B2Metric solution, it is effortless to analyze customer data, find patterns in the data model, and create customer micro-segments by obtaining insights.
B2Metric offers an artificial intelligence-based digital optimization platform for Türk Telekom to provide 75% time and 50% cost savings while increasing the customer journey with its smart marketing growth solution in digital applications such as web and mobile applications.
After the implementation, B2Metric’s AI-Powered marketing optimization platform improves x4 better product offer acceptance rates compared to previous years.
Personalized messages that draw users' attention and encourage them to return to your app can be sent to users who aren't currently using your app by using B2Meric IQ Customer Journey Predictive Analytics.
B2Metric IQ Customer Journey Analytics Platform supports your business's marketing analytics efforts with robust predictive models. B2Metric offers a lot of functionality in this context. Using B2Metric IQ, you can discover your customers' compositions from your data according to different criteria, so you can better understand them.