Optimize Your Campaign Strategies
Understanding the hidden patterns of your customer is key to building the right marketing and campaign strategies. B2ML Studio answers all of your complicated problems and opportunities. 85 % Prediction Accuracy Score!
B2Metric AI/ML based campaign optimization solutions can be implemented and adapted seamlessly to companies. Companies can have different types of communication channels such as Mobile, Online Channel, In store etc. Thus, we can apply all of the similar or different scenarios.
Ingest the customer data and all touch points into the B2ML Studio platform to gain valuable insights and actions out of raw data. Then, marketing & product teams follow all customer journeys. It is pivotal for companies because before applying and sending such campaigns to your customers, the executives should know which campaign should be applied for different segments due to making the campaign cost effective. Thus, by using the B2ML Platform, companies will make understanding about return-of-investments and budget optimizations.
By improving the campaign optimization and personalization experience, it will create bridges between the user and the product, increase the quality of companies' digital service, and improve the revenue and interaction model with the adoption between the company and the customer.
Save time and Resources
85 % Prediction Accuracy Score
Minimum effort, Maximum success
Testimonial
Mynet
B2Metric ML Studio model predictions’ accuracy is highly successful and gives us the best customer journey and segmentation results within our massive customer data. The extensible and customizable solution works very well in different data modeling use cases in our company.
Testimonial
Aktifbank
B2Metric is a Top-Notch Automated ML Modeling Platform For Banking And Finance. We use B2metric ML Studio for our Banking customer retention, segmentation, behavior analysis and propensity predictions. High-accurate ML models give us great customer insights...
Testimonial
Aksigorta
B2Metric helped us to make smarter decisions on evaluating discount requests using Machine Learning algorithms. They provided technical expertise and did a great job in a short amount of time.
Testimonial
MetLife
We have searched and tried many Auto-ML tools before. But B2Metric is the most suitable customer journey predictive analytics solution for our insurance business needs. Automated machine learning solutions with divergent thinking systems for churn prediction, risk analysis and customer segmentation in life insurance customers.
Testimonial
Tofaş
B2Metric ML Studio is a robust AutoML pipeline solution for our automotive big data predictive analytics. We implemented our spare parts marketing & sales data with B2Metric and create stock optimization and sales forecasting ML model with highly good accuracy.
Testimonial
Leading Energy and Utilities Industry Company
B2Metric has successfully integrated and deployed a dashboard where we can continuosly track critical parameters for our business. Plus, agility in response, clear user interface, well designed data relation.
Testimonial
Gain
We built our weekly data analysis reports architecture with B2Metric. They have done an excellent job by providing a solution for our endless needs as an OTT startup.
Testimonial
Bilyoner
B2Metric provides robust predictive big data and predictive analytics solutions and services into our high-traffic online business. Highly good job with a talented team.
Testimonial
Mynet
B2Metric ML Studio model predictions’ accuracy is highly successful and gives us the best customer journey and segmentation results within our massive customer data. The extensible and customizable solution works very well in different data modeling use cases in our company.
Testimonial
Aktifbank
B2Metric is a Top-Notch Automated ML Modeling Platform For Banking And Finance. We use B2metric ML Studio for our Banking customer retention, segmentation, behavior analysis and propensity predictions. High-accurate ML models give us great customer insights...
Reinforce marketing & growth teams with great decisions
Flexible reports provide you to answer your specific questions and understand how you can build the relationship with your customers and create cutomer and business value
B2Metric ML Studio - FAQ
1How customized are the models ? What are the ways to upload data?
On the hyperparameter optimization page, you can choose validation strategies like KFOLD or SPLIT. Also you can choose an imputer strategy like KNN Imputer, LGB Imputer, Simple Imputer. You can choose the algorithm you want to run. You can choose features that you want to use in your model as input. So you can customize the models you create
Also, you can select model metrics which you want to optimize. For example you can create classification model that tries to optimize (maximize) F1 score or tries to minimize log loss
2How is feature engineering performed in B2Metric ML Studio,? Is it Automatic or Manual?
3How many / what algorithms do you throw for the optimization?
4How do you handle propensity vs uplift modeling?
5How models are inventorized,managed and performance monitored in the B2Metric ML Studio ?
6How is the cutoff (tradeoff) determined in B2Metric ML Studio?
Simple AI-Based Predictive Analytics Solution for marketing & growth & product teams
Experience how B2Metric IQ is designed to be used by cross-functional teams. Data collaboration is our secret to building a fast moving data-informed culture inside your company
Sign up Today
Sign up to receive the latest best practices, news, and product updates.
