B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

Last Edited

Last Edited

November 24, 2023

Nov 24, 2023

Nov 24, 2023

Buse KARA

Marketing

Marketing

10

10

min reading

min reading

Adaptive Learning for Telecom Industry

Türk Telekom has been Turkey's pioneering integrated telecommunications operator for years. Adapting to the evolving landscape of communication and technology while maintaining a customer-centric approach has been a major challenge for Türk Telekom. They faced a challenge, however, in efficiently tailoring campaigns to specific users among their large customer base. Türk Telekom recognized this and sought a solution that would enable precise customer segmentation and targeted campaigns.


With B2M, we aim to increase user retention by up to 25% with AI-based personalized campaigns to take marketing actions by monitoring users' behaviors. The B2Metric platform combines different types of data tools with 50+ marketing, CRM, and CDP tools, all integrated into a single dashboard that boosts the efficiency and effectiveness of marketing efforts.

Big Data Analytics

It is often difficult to manage customer data manually due to the fact that it is available from multiple sources. Therefore, managing them manually will take time and will incur additional costs. With B2Metric AutoML, Big Data will be handled much more easily, leading to an increase in revenue. B2Metric can transform your customer data into business insights and can suggest actions using that information, predict outcomes, and automate tasks using machine learning.

Customer Micro-Segmentation

It is often difficult for telecommunications companies to deliver the right campaigns to the right users. Türk Telekom was no exception. The company's main goal was to segment users effectively and ensure the strategic implementation of suitable campaigns. 

By analyzing customer data, B2Metric AI provides the ability to identify micro-segments. With B2Metric AI-based models, customer segmentation can be created, which is difficult with traditional analytical methods. Using B2Metric, you can tailor your marketing campaigns and target more targeted segments, thereby advancing your marketing processes .

B2Metric does not only segment Turk Telekom’s 30 million customers but also creates customized offers, discounts, and campaigns tailored to micro customer segments.


Campaign Optimization 

The customization of marketing actions and campaigns improves the customer experience by disrupting traditional marketing strategies. In this way, you will be able to reach the targeted audience more effectively. B2Metric's AutoML-based Digital Data Optimization Solution provides deep insights into customer journeys in order to improve customer satisfaction and loyalty as well as increase conversion rates. B2Metric AutoML Campaign Optimization Model utilizes micro segments of telecom customers and runs machine learning to predict the most effective personalized campaigns and the most effective campaign channel offers for the next campaign.

Propensity Prediction

In the telecom industry, AI applications are one of the best ways to communicate and interact with customers, as they analyze the customer's movements and adapt the best customer communication on e-commerce sites accordingly. Using B2Metric AI, we predict customers' next step, make provisions for them, and provide the best options. The next step enables organizations to build close relationships with their customers, receive real-time recommendations for each sales unit, and, finally, earn or save money and resources.

Revolutionizing Campaign Efficiency

The transformation that followed was remarkable, with a broad range of benefits and a profound impact on campaign optimization. By utilizing B2Metric's cutting-edge technology, Türk Telekom witnessed a 60% increase in campaign efficiency, an impressive 4x improvement in campaign return.

Maximizing Campaign Revenue

By categorizing customers into segments such as Persuadable and Sure Things, and generating detailed reports on which campaign should be sent to which customer, Türk Telekom successfully maximized campaign revenue and achieved unprecedented levels of efficiency.

A Collaborative Success Story

Together, Türk Telekom and B2Metric prove the power of advanced analytics and customer-centric solutions. By harnessing the capabilities of B2Metric's cutting-edge technology, Türk Telekom has not only refined its campaign optimization strategies but has also elevated customer satisfaction, thereby cementing its position as a leader in the ever-evolving telecommunication industry.

Why Choose B2Metric: A Game-Changer for the Telecommunications Sector

In an era where data reigns supreme, the telecommunications sector faces the ever-growing challenge of not just managing vast amounts of data but also leveraging it effectively to drive business growth and enhance customer experiences. B2Metric emerges as a pivotal solution, offering a comprehensive suite of tools and capabilities tailored to meet the specific demands of the telecommunications industry.





Adaptive Learning for Telecom Industry

Türk Telekom has been Turkey's pioneering integrated telecommunications operator for years. Adapting to the evolving landscape of communication and technology while maintaining a customer-centric approach has been a major challenge for Türk Telekom. They faced a challenge, however, in efficiently tailoring campaigns to specific users among their large customer base. Türk Telekom recognized this and sought a solution that would enable precise customer segmentation and targeted campaigns.


With B2M, we aim to increase user retention by up to 25% with AI-based personalized campaigns to take marketing actions by monitoring users' behaviors. The B2Metric platform combines different types of data tools with 50+ marketing, CRM, and CDP tools, all integrated into a single dashboard that boosts the efficiency and effectiveness of marketing efforts.

Big Data Analytics

It is often difficult to manage customer data manually due to the fact that it is available from multiple sources. Therefore, managing them manually will take time and will incur additional costs. With B2Metric AutoML, Big Data will be handled much more easily, leading to an increase in revenue. B2Metric can transform your customer data into business insights and can suggest actions using that information, predict outcomes, and automate tasks using machine learning.

Customer Micro-Segmentation

It is often difficult for telecommunications companies to deliver the right campaigns to the right users. Türk Telekom was no exception. The company's main goal was to segment users effectively and ensure the strategic implementation of suitable campaigns. 

By analyzing customer data, B2Metric AI provides the ability to identify micro-segments. With B2Metric AI-based models, customer segmentation can be created, which is difficult with traditional analytical methods. Using B2Metric, you can tailor your marketing campaigns and target more targeted segments, thereby advancing your marketing processes .

B2Metric does not only segment Turk Telekom’s 30 million customers but also creates customized offers, discounts, and campaigns tailored to micro customer segments.


Campaign Optimization 

The customization of marketing actions and campaigns improves the customer experience by disrupting traditional marketing strategies. In this way, you will be able to reach the targeted audience more effectively. B2Metric's AutoML-based Digital Data Optimization Solution provides deep insights into customer journeys in order to improve customer satisfaction and loyalty as well as increase conversion rates. B2Metric AutoML Campaign Optimization Model utilizes micro segments of telecom customers and runs machine learning to predict the most effective personalized campaigns and the most effective campaign channel offers for the next campaign.

Propensity Prediction

In the telecom industry, AI applications are one of the best ways to communicate and interact with customers, as they analyze the customer's movements and adapt the best customer communication on e-commerce sites accordingly. Using B2Metric AI, we predict customers' next step, make provisions for them, and provide the best options. The next step enables organizations to build close relationships with their customers, receive real-time recommendations for each sales unit, and, finally, earn or save money and resources.

Revolutionizing Campaign Efficiency

The transformation that followed was remarkable, with a broad range of benefits and a profound impact on campaign optimization. By utilizing B2Metric's cutting-edge technology, Türk Telekom witnessed a 60% increase in campaign efficiency, an impressive 4x improvement in campaign return.

Maximizing Campaign Revenue

By categorizing customers into segments such as Persuadable and Sure Things, and generating detailed reports on which campaign should be sent to which customer, Türk Telekom successfully maximized campaign revenue and achieved unprecedented levels of efficiency.

A Collaborative Success Story

Together, Türk Telekom and B2Metric prove the power of advanced analytics and customer-centric solutions. By harnessing the capabilities of B2Metric's cutting-edge technology, Türk Telekom has not only refined its campaign optimization strategies but has also elevated customer satisfaction, thereby cementing its position as a leader in the ever-evolving telecommunication industry.

Why Choose B2Metric: A Game-Changer for the Telecommunications Sector

In an era where data reigns supreme, the telecommunications sector faces the ever-growing challenge of not just managing vast amounts of data but also leveraging it effectively to drive business growth and enhance customer experiences. B2Metric emerges as a pivotal solution, offering a comprehensive suite of tools and capabilities tailored to meet the specific demands of the telecommunications industry.





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