One of the main goals of businesses is to grow day by day. However, sometimes they could not know how to grow and where to start. In this blog post, we would like to explain what business growth is and why the optimization of growth is pivotal for businesses.

First of all, we should say that there is no strict and single metric used to measure growth. But, sales, revenue, company value, profits, number of customers, and employees are a couple of parameters to measure the growth of businesses. Which parameter is important for your business depends on the business strategies and tactics applied.&nbsp;

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<h2>How to optimize your growth marketing budget?</h2>

Businesses are looking for ways to maximize their growth with a limited budget and resources. They are generally unsure whether to work with outsourcing or not because of time and cost. Thus, they should use their money, time and sources effectively and efficiently. This is why it is pivotal to know and understand how to optimize growth marketing budgets for them.

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<h2>The most important priority</h2>

Businesses notice that to drive growth, they need to fulfill the requirements. Leveraging b2metric&rsquo;s research and expert analysts, organizations can optimize their growth marketing budget accurately because they recognize that growth marketing strategies start with analyzing the current situation.&nbsp;

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You need to answer these questions

&middot; &nbsp; Are you analyzing your data?

&middot; &nbsp; Do you meet with customers regularly?

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B2Metric uses several data sources, both internal and external, to help identify behavior in real-time. B2metric&rsquo;s researchers and analysts serve you whatever your priorities, needs, and desires to optimize your growth budget. One of the products of B2Metric called IQ Analytics Digital Solution Platform will fix all your problems because you only need to know what is slowing your growth and how you can best improve it.&nbsp;

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<h2>What a platform!</h2>

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By applying advanced and predictive analytics via the B2Metric IQ analytics digital solution platform, clients learn and gain deep insight such as

&middot;&nbsp; &nbsp; &nbsp; Analyze the user behaviors,

&middot;&nbsp; &nbsp; &nbsp; Setup user cohorts,

&middot;&nbsp; &nbsp; &nbsp; Predict churns and retentions,

&middot;&nbsp; &nbsp; &nbsp; Maximize app user retention rates,

&middot;&nbsp; &nbsp; &nbsp; Personalize mobile, web and TV apps and maximize user retention,

&middot;&nbsp; &nbsp; &nbsp; Take real-time personalized marketing actions,

&middot;&nbsp; &nbsp; &nbsp; Remarking on Google Ads and Facebook ads with AI based B2M IQ Audience Tracker.

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<img src="https://lh3.googleusercontent.com/P_X2bGT923N-R13-2HtdlNKRsT1VE-69qKdmWhz9H2kk8HRu_bZyWNCCfNq_EF_ZjPFFCOzQMYqhv1IH5AN24ZXrAgoyWAYUqcp9sasdgUTT9qOHte5caqBYuQfM0GJu_j8cGTjC" style="height:339px; width:602px" />

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Using B2Metric AI prevents your customer churn rate by 10 %, and gives insight for a specific period. Also, the platform has mastered, quick and insightful dashboards for mobile app marketers. With the AI-based Unsupervised and supervised models provided by the B2Metric solution, it is easier to analyze customer data, find patterns in the data model, and create customer micro-segments by obtaining insights. The micro-segments provided by our solution improve the decision-making processes of your marketing and growth teams. Due to that organization will optimize growth marketing budget, and create customer engagement and satisfaction.

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You can&nbsp;<a href="https://b2metric.com/tr/register" rel="noopener noreferrer" tabindex="-1" target="_blank">r</a><a href="https://b2metric.com/tr/register">egister</a> the platform!

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<a href="https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio" style="text-decoration:none">https://www.gartner.com/reviews/market/data-and-analytics-others/vendor/b2metric/product/b2metric-machine-learning-studio</a>

 
 
 
 
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The Optimization of Growth Marketing Budget

As we all know, artificial intelligence also known as AI, has a broad concept. Although many people think that there are a lot of technical and complicated sides of AI which is completely accurate, it does not mean that AI is just responsible for scientific progress. It is a known fact that AI is designed by human beings like everything else in this world and if a human being gets involved in something to create big, it takes a lot of responsibility and also it causes many concerns.

AI is one of the significant tools that conquers the digital era and one of the concerns that AI causes is definitely the concern of ethics.

<h2>What is AI in Ethics?</h2>

AI in ethics is a system of moral principles and techniques intended to inform the development and responsible use of artificial intelligence. AI in ethics deals with challenges&nbsp;of responsibility, fairness, explainability, misuse etc. AI in ethics can be described also as a framework that establishes guidelines for using AI responsibly. 

<h2>What are the Purposes of AI in Ethics?</h2>

The purpose of AI in ethics is to provide stakeholders with guidance when faced with an ethical decision regarding the use of artificial intelligence. Moreover, the purpose of AI in ethics is also to guide data experts and data scientists along the way and remind them how serious and important their work is. One of the significant key factors about AI in ethics is that the rapid advancement of AI in the past five to ten years, enforce groups of data experts to develop safeguards for protecting against the risk of AI to humans.

<h2>What Ethical Principles should AI Have?</h2>

There are a lot of ethical principles that AI has but these principles need to be narrowed down so that the concept of AI in Ethics could be understood clearly. Firstly, AI needs to be human centric and socially beneficial meaning humans should be in charge. AI is designed for a greater purpose to help the digital era actualize itself as much as possible and human beings need to use this endless power for the good. Being transparent is also one of the ethical principles that AI should have and it has a significant role on maintaning a stable ethical outlook. In addition to being transparent, being lawful is also an important ethical principle that AI needs to add to itself. Laws and regulations are the implementation of control measures based on our social and moral judgments. Thus, it is crucial that being lawful as an ethical principle is something that AI needs to have so that the control measure could be maintained. 

<h2>Guidelines for AI in Ethics</h2>

We simply could create some guidelines for AI in ethics;

-Do not secretly manipulate people with the power of data that AI provides in general.

-Respect privacy.

-Dont use data and technology excessively

-Make sure that the decisions that are made with AI are explainable

-Be transparent about AI system being involved

-Be socially beneficial &nbsp;and human centric. 

<h2>The Future of AI in Ethics</h2>

There are many arguments about the future of AI in ethics. Some experts indicate that AI Code of Ethics is often not updated enough to keep up with the fast-changing field of artificial intelligence. The approach of reactive is still the dominant one in the field of AI in ethics and this is one of the main problems of AI in ethics because it should be replaced with the approach of proactive so that AI Code of Ethics could keep up with the fast-changing field of artificial intelligence. On the other hand, some experts try to indicate the importance of societal norms and fairness when it comes to discuss the future of AI in ethics. If AI wants to prove its working environment day by day, it should focus on improving the guidelines of ethics. For now, we have to turn to humans to develop rules and technologies that promote responsible AI.

<h2>B2Metric&#39;s Role on AI in Ethics</h2>

As an organization who uses AI to design digital optimization solutions for businesses, we completely understand the importance of AI in ethics. It is a crucial fact that poorly designed projects built on data that are inadequate and biased can have unwanted and potentially serious consequences. &nbsp;The projects that are built on data needs to be precised, detailed and reliable. 

The role of B2METRIC in AI is to develop the best possible data project that is creditable and in line with ethical principles. We as the create of B2ML Studio, hold ourselves responsible to provide the best product on understanding the customer journey in general which aims to prevent the misuse of AI. 

<h3>REFERENCES: <a href="https://www.gartner.com/en/documents/3947359/ai-ethics-use-5-common-guidelines-as-your-starting-point">Gartner</a></h3>

<h3>To Learn More about Our Product:&nbsp;<a href="https://b2metric.com/register">B2Metric Register</a></h3>

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THE OPTIMIZATION OF GROWTH MARKETING BUDGET

AI IN ETHICS AS A GENERAL CONCEPT

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