<h1>Customer Journey&nbsp;</h1>

Having a successful business in 2022 is all about customer satisfaction and experience. This is the field that businesses are now facing with some difficulties when competing with each other. The golden key to enable superior customer service depends on the business approach. Because businesses should know how to engage, nurture, convert, and engage with customers. One of the ways to do that and build good customer relationships is to adopt a strategic and methodical approach.

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Customer journey analytics solution is a tool to analyze your customers behavior across touchpoints on your mobile application and over time to measure when they drop-off or visit new pages or they are interested in your products that helps you achieve meaningful and actionable goals. In an increasingly customer-centric world, the ability and capability to capture and use customer insights to shape products, solutions, and the buying experience as a whole is critically significant. In this case we ingest all data coming from Google Analytics and follow the customers&rsquo; page visits, button clicks, form fills, content impressions and so on.&nbsp;

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Customer Journey for Insurtech

The subject of insurtech is not a hot topic but the customer journey analytics solution for this market continues to grow and mature, it is more pivotal than ever for insurance businesses to find productive ways to both engage and convert with the customers. This customer journey mapping helps these businesses to understand the steps and take next actions to consider how to drive value from these relationships.&nbsp;

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<h1>How <a href="https://b2metric.com/" style="text-decoration:none">B2Metric</a> helps to businesses set in insurance industry</h1>

B2Metric serves an augmented analytics solution that is a unifying layer of a platform that orchestrates customer journeys across all interactions. <a href="https://b2metric.com/iq" style="text-decoration:none">B2Metric AI/ML</a> based customer journey analytics solutions can be implemented and adapted seamlessly. If your company has different types of communication channels such as Mobile, Online Channel, In store etc. Thus, we can apply all of the similar or different scenarios. To exemplify, via web or mobile applications, we can ingest the customer events and all touch points into <a href="https://b2metric.com/iq" style="text-decoration:none">B2METRIC IQ</a> Customer Journey Analytics platform to gain valuable insights and actions out of raw data. Then, marketing &amp; product teams at the company can follow all customer journeys. It is more pivotal for your business because before applying and sending such campaigns to your customers, the executives should know which campaign should be applied for different segments due to making the campaign cost effective. Thus, by using B2METRIC IQ platform, your business will make understanding about return-of-investments and budget optimizations.&nbsp;

B2Metric IQ&rsquo;s main vision is to become the customer journey predictive analytics solution that gives the cleverest real-time recommendation for each size of business. The B2M team&rsquo;s focus is to become the best predictive analytics for mobile applications&rsquo; user analytics intelligence domain. The mobile app analytics market is growing dramatically and competition is expanding and marketing managers are spending much more on their budget to promote their apps.&nbsp;

&nbsp;

As a customer journey analytics product serves the aim of measuring and improving the digital optimization of companies and improving the profitability, interaction, and customer retention strategy models of companies with an optimized digital product. While our application carries the competencies of being a modeling and marketing analytics product, the modules that fulfill the product analytics competency requirements have combined the state-of-art machine learning techniques in this field by integrating with B2M IQ, which is another SaaS product, combining customer journey analytics with adaptive learning as well as presenting prescriptive reports.

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<img src="https://lh5.googleusercontent.com/EJzDgXOYXV-sbSJgxw5QTYkyRcwdcTFKwCpvtwPgjO8UEUurGBLw55llv68xyq7T3sd4Xb4_nXdhFdSM-b-dpOS3qpltb9gnDMxFjHI8m_iWLk-W0URR0La1jX7DDisMdZHXBMTs0hBtmCmkQQ" style="height:484px; width:534px" />

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<ul>
	<li style="list-style-type:disc">Follow your users via B2Metric Notification funnel.</li>
	<li style="list-style-type:disc">When your users drop-off from the app?</li>
	<li style="list-style-type:disc">Which pages are less visited?</li>
	<li style="list-style-type:disc">How many users open your message?</li>
</ul>

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&nbsp;The demonstration will include following use cases;

<ul>
	<li style="list-style-type:circle">360 degrees Customer Journey Analytics,&nbsp;</li>
	<li style="list-style-type:circle">Customer Propensity Prediction,</li>
	<li style="list-style-type:circle">Customer Micro Segmentation and Churn Prediction,</li>
	<li style="list-style-type:circle">Online and digital customer Retention Prediction,</li>
	<li style="list-style-type:circle">Campaign Optimization with Intelligent CRM,</li>
	<li style="list-style-type:circle">B2B &amp; B2C Credit Risk Scoring,</li>
	<li style="list-style-type:circle">Banking Customer Next Best Action Predictions,</li>
	<li style="list-style-type:circle">Customer Propensity to Buy Predictions.</li>
</ul>

 
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<h1><a href="https://b2metric.com/tr/stories/Insurance?post=AI-Based%20Fraud%20Detection%20for%20Healthcare%20Insurance%20Industry" style="text-decoration:none">Fraud Detection</a></h1>

One of the common pressing use cases in the insurance industry is Fraud Detection and Prevention. Recognizing and finding fraud patterns are not easy due to taking more time and effort but if you have more data, the systems of AI improve the accuracy and efficiency of the analysis. B2Metric AI studio uses different types of sources both internal and external in order to help insurers identify fraudulent behavior. To exemplify, Almerys is one of the leading insurance companies in France. B2Metric worked with the company for high fraud cases to reduce the amount of cases. &nbsp;The solution called B2ML Studio Hunter helps the process in the insurance sector to work quickly and accurately. After ingesting Almerys&rsquo;s data, B2Metric identified the frauds of opticians in France. In the study, Paris is the city where fraud cases are the most common area. The B2Metric team determined that approximately 1000 opticians regularly earn unfair profits. The team presented the solution on the subject by using AI-based machine learning applications to reduce the amount of fraud cases in the eyewear industry.&nbsp;

<a href="https://www.youtube.com/watch?v=F6WKhZSqRhI" style="text-decoration:none">Click</a> for the demo video of the platform.

&nbsp;

<h1><a href="https://b2metric.com/predictive-behavioral-analytics">Customer Churn Prevention</a></h1>

All industries including the insurance industry need to reduce the customer churn rate because it directly affects income and profit of businesses and creates dissatisfaction among people using the product and service, so in order to decrease the customer churn rate as well as create engagement with customers, businesses should critically analyze their customer experience and journey during the process. By using B2Metric AI prevents your customer churn rate by 10% and offers efficient and effective services for your business.

 
 
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<h1><a href="https://b2metric.com/campaign-optimization-solution">Cross-Selling New Insurance Product Range</a></h1>

There are two different selling techniques called Cross-selling and up-selling. Upselling tries to sell the product with an upgraded version to already existing customers. On the other hand,&nbsp; Cross-selling tries to sell another product and give a product to already existing customers. B2Metric AI AutoML technology helps insurance to raise product sales revenue and profit. It uses these two techniques and increases the introduction of the products to its customers.

To sum up, Customer Journey Analytics for insurance industry is always a great opinion:

<ul>
	<li style="list-style-type:disc">It helps you create a more effective and efficient customer experience&nbsp;</li>
	<li style="list-style-type:disc">It helps you understand your customers better</li>
	<li style="list-style-type:disc">It helps you create better aims for future</li>
	<li style="list-style-type:disc">It helps you to save your time, effort and money.</li>
	<li style="list-style-type:disc">It helps you identify customer pain points.</li>
	<li style="list-style-type:disc">It helps you to innovate your products and services.</li>
</ul>

&nbsp;

If you are interested in more about our blogs, you can find much more information <a href="https://b2metric.com/blogs" style="text-decoration:none">there.</a>

Visit <a href="http://b2metric.com" style="text-decoration:none">our website</a> to learn more about <a href="https://b2metric.com/iq" style="text-decoration:none">B2M IQ</a>

&nbsp;

AI-Based Customer Journey Predictive Analytics for Insurance Industry

Customer behavior and the interaction with your application are the reflection of their level of satisfaction with the service throughout the different stages of their customer journey. The continuity of use, or rather the user retention, also depends on your application&rsquo;s ability to continue delivering quality service in terms of content, performance, etc. High levels of customer acquisition, retention, and engagement can only be attained by adopting a customer-driven development mindset. A wide array of technical roles is concerned with improving customer satisfaction, such as:&nbsp;

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<a href="https://b2metric.com/tr/by-role/marketers" style="text-decoration:none">Growth managers</a>: determine acquisition channels, strategies, and cornerstones of financial growth.

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<a href="https://b2metric.com/tr/by-role/business-analyst" style="text-decoration:none">UI/UX designers</a>: determine what a typical user would want in terms of visual and user experience while using the application.&nbsp;

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<a href="https://b2metric.com/tr/by-role/business-analyst" style="text-decoration:none">Product owners</a>: determine what application users can expect in the next step and approach these expectations in a creative framework that enhances the product.

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<a href="https://b2metric.com/tr/by-role/data-scientists" style="text-decoration:none">DevOps/SRE teams</a>: ensure the continuity of the service and monitor technical risks and alarms.

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However, the efforts of all these professionals stall if they do not have a way to gauge current levels of customer satisfaction according to role-specific performance metrics. In other words, the key questions that have to be addressed are the following: Are customers satisfied with the product? If not, what causes their dissatisfaction? How close is the product to their level of expectation?&nbsp;

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<a href="http://www.b2metric.com" style="text-decoration:none">B2Metric</a> answers these questions and many more through its SaaS digital optimization system,&nbsp; 
&nbsp;

<h1><a href="http://wwww.b2metric.com/iq" style="text-decoration:none">B2Metric IQ Customer Journey Predictive Analytics.</a></h1>

B2Metric IQ connects seamlessly with the application&rsquo;s data source and generates real-time reports that give actionable insights.&nbsp;

B2Metric IQ is able to respond to a variety of role-specific needs; it enables product owners to monitor product success via KPIs, allows UI/UX designers to analyze how users navigate and interact with the product, uncovers statistics about crashes and site reliability for DevOps and SRE teams, and accompanies growth managers in creating successful customized marketing campaigns.&nbsp;

&nbsp;

Read on to discover<a href="http://www.b2metric.com/iq" style="text-decoration:none"> B2Metric IQ</a>&rsquo;s versatility and power!&nbsp;

<a href="https://b2metric.com/tr/integrations" style="text-decoration:none">Data Connection:&nbsp;</a>

B2Metric IQ can connect to a wide variety of data sources, from cloud data warehouses to locally stored data records such as <a href="https://www.adjust.com/solutions/adjust-all-products-v1/?_bt=589850652211&amp;_bk=adjust&amp;_bm=e&amp;_bn=g&amp;_bg=135358543896&amp;utm_channel=1&amp;utm_source=google&amp;utm_medium=paid-search&amp;utm_campaign=ST_EMEA_MENA_EN_Alpha_Q12022_Brand&amp;utm_term=engine%3Agoogle%7Ccampaignid%3A16695285497%7Cadid%3A589850652211%7Cgclid%3ACj0KCQjwntCVBhDdARIsAMEwACmBZBSmwg6tY8L4rz72ZdXEoaUxrY5PlHqZCOkWjZ83nnFXSieWzEMaAgAqEALw_wcB&amp;gclid=Cj0KCQjwntCVBhDdARIsAMEwACmBZBSmwg6tY8L4rz72ZdXEoaUxrY5PlHqZCOkWjZ83nnFXSieWzEMaAgAqEALw_wcB" style="text-decoration:none">Adjust</a>, <a href="https://mailchimp.com/grow-with-mailchimp/?gclid=Cj0KCQjwntCVBhDdARIsAMEwACkjLK_zubqqe5hcSRBwrVlbKW8odPSJ0haV0kAJvzPoW5fCGjQR_-UaAjRlEALw_wcB&amp;gclsrc=aw.ds" style="text-decoration:none">MailChimp</a>, <a href="https://slack.com/" style="text-decoration:none">Slack</a>, <a href="https://cloud.google.com/bigquery" style="text-decoration:none">BigQuery</a> and so on.

<img src="https://lh5.googleusercontent.com/6qrnCZ-gM4wqt4jXaENXPcTEf57pVhxK-MMxzMXa03xhoT3J--3uwznVbvSa0D4PH4vdJs6LTVAsohLPjGBcxV9YqHGsZnUFf7SrPoR8YWVzfXxzFP7QcwjWJOVv1mK97A0R0bGPNxpoFmEyNQ" style="height:300px; width:837px" />

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<a href="https://b2metric.com/tr/user-growth-analytics" style="text-decoration:none">Business KPIs:&nbsp;</a>

Once connected to your data source, B2Metric IQ offers real-time insights about user interaction with your application. No need to write SQL scripts to retrieve valuable information. B2Metric organizes all the Business KPIs on a clean dashboard, ready to be examined to retrieve valuable insights.&nbsp;

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Allow product owners to monitor the application&rsquo;s performance via North Star Metrics, including user activity over the specified time frame, cohort analysis, and user and device composition.&nbsp;

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<img src="https://lh3.googleusercontent.com/jnQYbz1FYy72XKs3jRX6zWjvpOI3pCkdXxQ1reRdQBzD4AcJyDRMA-zUi-FM3WhQqMMjM79CT_yRkOBvE2KIyZoevTYmwO80CFQSKDDA5nav8p2cq-7bv1KFOsWqP9qbj_bTwT2nE7R80asQyQ" style="height:252px; width:533px" />

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B2Metric IQ also allows you to customize your reports via its multiple other dashboards:&nbsp;

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Audience tracker: select the events you&rsquo;d like to track, filter your query with predicates, and instantly visualize your results with a few clicks. No SQL or visualization skills needed to retrieve real-time insights!&nbsp;

<img src="https://lh4.googleusercontent.com/FWDojFovq5lD9JU-ENFeHKE7k6nqX22VKOJDbQ9GVwUyroU8a7VMKMZcw_AuchuJ23zHweE4lmFKwMzU9Jg2W-C6Z6B6DQHpBgjxGDjWyBz6mENtQlJwB1D3wc1kCLjGpjNYwqCFw2L76Cq3dA" style="height:251px; width:543px" />

&nbsp;

Funnel: View how your users progress through different stages of their customer journey. Select a sequence of events and generate a funnel analysis report that showcases customer conversion and drop-off rates.&nbsp;

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<img src="https://lh4.googleusercontent.com/WQ1qwnKtnxIQeITZlQOFEVLwfs_c3pjkiCCJntecfek-6amaOe3M9k81lVzhr1O7KG7lG5rnRtk9Mt1UwyghHfA4dem6s7GDb8lOGOG8BIU7E_W9IPmxg0lpmTDIxLHxLnFbA2aAWTNsZGSw9w" style="height:229px; width:510px" />

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Composition: understand who your users are and view their composition according to different criteria (device, country, language, etc). This information can enable marketing teams to better understand the user base and come up with targeted campaign strategies.&nbsp;

<img src="https://lh6.googleusercontent.com/oO-9g97M9TKa-M7YTQidA1rLP_9LroBZVSri0EWKPS8UPPeK9RxH3DYaD21IGNvwOy81Bvs7vhz0Pt68gdGaf8w3T84w3W5ZTA7NkQzr-PyRCdrOGAoehrAv6zK_B8xjqRiPbcsoTzfGB61znQ" style="height:235px; width:529px" />

&nbsp;

Screen Flow: Understand how users navigate your application via customizable screen flow reports and discover how UI/UX designers can make the product more user-friendly.&nbsp;

&nbsp;

<img src="https://lh6.googleusercontent.com/l2bfMJqb9lW9uxfWe3gu1nZCk9olpoTsBtJuR8EFlKNA13OgOI8IPCp7bCzM1XNDZht2jJtqR076ldaEuu_3YpadMmQ0aTAStrhy7WKYIvNjCuK9Q1WK95LZQ-8jh9IQQ56CwfDU_fSC5txnhA" style="height:240px; width:549px" />

 
&nbsp;

App Crash Reports: allow your DecOps and SRE teams&nbsp; to identify areas of improvement by analyzing app crashes experienced by users

&nbsp;

<img src="https://lh4.googleusercontent.com/-8guvuNWEBggrOA0uSpXr_z2i1TzTaodeh9eLgkRgL0otur9l5ee-pELHedH4oK-bo_2tLbt6o4rR176rpSkiGab3Yo3SYnzWXkV_aU7PCIDQJTRiqBHkCiZq9MbNaioBRi2O4gP7IOKrn7AdA" style="height:249px; width:532px" />

&nbsp;

Users: Get a table view of your users and know the characteristics of your customer base for further analysis.

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<img src="https://lh6.googleusercontent.com/Gy25b6olx_K7zDCdvefAbhO2ZUCCpd2ykKwvQxJb0xbkmvaZzOjJWX_e9o9djVzX0664U_KGebS6HFEeDVAR2agRk_otQ9f0gk4oNcDjvyY3dv4ZYN-bkZcMQgZX0Znl123TOWltU-wgg9pqlA" style="height:260px; width:542px" />&nbsp;

 
&nbsp;

CRM chart wizard: the customer relationship management chart wizard offers the greatest degree of customization and flexibility. Simply select the data source, chart type, and data that you&rsquo;d like to plot!&nbsp;

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<img src="https://lh6.googleusercontent.com/tb0hsB0u-s_E9MF3II2l6MgTETbodU4Nyk3u7Ces-pDZjrlc2T6p0MAJXGYQmKDoNgaS-v89nq-B8BuwY1MDcHx1ExgdgCV0yLBxTXCY3E7n5Mx6oCopfqEWiWvfctAq4LXVxCby38ywrjtiug" style="height:151px; width:533px" />

&nbsp;

The value derived from the business KPIs generated by B2Metric is undeniable; it allows you to know the level of user satisfaction with the product, uncovers the composition of your user base, and enables you to discover key areas of improvement. But, B2Metric&rsquo;s job does not finish here, it accompanies your growth efforts via performance marketing and push notifications reports.&nbsp;

 
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<a href="https://b2metric.com/tr/performance-marketing-optimization" style="text-decoration:none">Performance Marketing</a> enables you to advertise your application on social media platforms and only pay once your business goals are met. B2Metric allows you to monitor the performance of your campaign until you reach measurable results.&nbsp;

&nbsp;

<img src="https://lh3.googleusercontent.com/_lUVdWyZwJLY7Y7VTt7Il1-6UMYQ2IcFnRSOM4YaAXnXdGUik46FMJDa4wEp2IExAIXPwrigbOhT5RTJ9TB4ucQ-tnUVc8cu6ei2t1PZ5M3s2cZagOneMy7RndidkccyNcami648FH16RsPd6w" style="height:300px; width:488px" />

&nbsp;

Push Notifications are a fast and effective means to establish communication with your users. Just select a user segment and customize the message you&rsquo;d like to send them!&nbsp;

&nbsp;

<img src="https://lh4.googleusercontent.com/UN30Mb5HrvUKOVhpPg7UTUT0oI9aBBV2_6XWeAMNGD4bO2CBiJbSLCFA8PDkHU0f4moiA_VMOGmbzO0XujgYTWHW56YFKMfsGhQDyLO9GRoa0-B7ilrBMJtzKpaNAcmOzjLsT0DAzD5B0cfOjQ" style="height:226px; width:511px" />

&nbsp;

B2Metric IQ enables you to adopt a customer-oriented mindset by empowering different roles within your organization with ready to use insights that bring about growth and business value.&nbsp;

&nbsp;

If you are interested in more about our blogs, you can find much more information <a href="https://b2metric.com/blogs" style="text-decoration:none">there.</a> Visit <a href="http://b2metric.com/" style="text-decoration:none">our website</a> to learn more about B2M IQ.

 
 
&nbsp;

One of the products of the company provides the customers with the best benchmarks, B2M IQ Digital Optimization Platform, to boost up mobile app revenue by the way of data.

What is the Digital Optimization System?

Qu&#39;est-ce que le taux de fid&eacute;lisation ?

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Le taux de fid&eacute;lisation est le pourcentage d&#39;utilisateurs qui reviennent sur votre application afin d&#39;effectuer une action sp&eacute;cifique, par exemple effectuer un achat ou cr&eacute;er un compte. Il vous aide &agrave; comprendre les performances de votre application mobile sur une p&eacute;riode de temps sp&eacute;cifique. Un taux de r&eacute;tention plus &eacute;lev&eacute; est plus important pour les responsables marketing, car cela signifie que vos utilisateurs restent actifs plus longtemps, qu&#39;ils s&#39;engagent davantage et qu&#39;ils ont un meilleur retour sur investissement.

 
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Pourquoi le taux de r&eacute;tention est-il important pour l&#39;application mobile ?

&nbsp;

Un faible taux de r&eacute;tention est un probl&egrave;me croissant pour tous les propri&eacute;taires d&#39;applications mobiles dans un contexte de concurrence accrue. Dans les 3 premiers jours suivant l&#39;installation, l&#39;application moyenne perd 77% de ses DAUs, il est donc indispensable d&#39;essayer d&#39;augmenter votre taux de r&eacute;tention. Ils doivent donc assurer un suivi lorsque vos utilisateurs abandonnent ou reviennent sur votre application.

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Fid&eacute;liser les utilisateurs plut&ocirc;t que d&#39;en acqu&eacute;rir de nouveaux est plus facile et plus rentable, et apporte aux entreprises une tonne de retour sur investissement. Une augmentation de 5 % du taux de fid&eacute;lisation des clients peut accro&icirc;tre les revenus de l&#39;entreprise de 25 &agrave; 95 %.&nbsp;

Il y a plusieurs raisons pour lesquelles la fid&eacute;lisation des clients est essentielle &agrave; la croissance et au succ&egrave;s de votre entreprise :&nbsp;

 
&nbsp;

<ul>
	<li style="list-style-type:disc">Abordabilit&eacute; : Fid&eacute;liser un client existant est 6 &agrave; 7 fois moins co&ucirc;teux que d&#39;acqu&eacute;rir un nouveau client.</li>
	<li style="list-style-type:disc">Retour sur investissement : Une augmentation de 5 % de la fid&eacute;lisation des clients peut contribuer &agrave; augmenter les revenus de l&#39;entreprise de 25 &agrave; 95 %.&nbsp;</li>
	<li style="list-style-type:disc">Fid&eacute;lit&eacute; : Les clients fid&eacute;lis&eacute;s ach&egrave;tent et d&eacute;pensent plus fr&eacute;quemment que les nouveaux clients. Ils ont remarqu&eacute; et appris la valeur du produit ou du service et sont revenus &agrave; plusieurs reprises.</li>
	<li style="list-style-type:disc">Recommandations : Il est important que les clients se sentent satisfaits et qu&#39;ils soient fid&eacute;lis&eacute;s car ils donnent des conseils et recommandent leurs parents, amis et familles.</li>
</ul>

&nbsp;

Ainsi, la fid&eacute;lisation des clients est importante pour augmenter les revenus et le retour sur investissement de votre application et de votre entreprise.

&nbsp;

Augmentez votre taux de fid&eacute;lisation

Si vos utilisateurs ne reviennent pas sur votre application pendant une longue p&eacute;riode, le remplissage du haut de l&#39;entonnoir n&#39;est pas significatif, et la r&eacute;tention a le potentiel d&#39;affecter toutes vos mesures significatives telles que la valeur &agrave; vie, le d&eacute;lai de r&eacute;cup&eacute;ration ou l&#39;engagement.

&nbsp;

<img src="https://lh3.googleusercontent.com/xQ1lZkVZ6fSP_61FH-NoffBCEap_t3XgzqYDiwZEN0TrFMkeageN-j-sDa8jhQ5oGkhNnqf-uWJUuPZkSxFnkZVw6X7rsZmwHCiDA87_SXAGq6Axx9wb9p6jl0iYyjDw79hUslF6rUTNy2y6Xg" style="height:340px; width:602px" />

Pour les &eacute;quipes marketing et les dirigeants, le taux de r&eacute;tention est plus critique dans le monde num&eacute;rique car ils doivent savoir quand ils perdent les utilisateurs/clients via les applications mobiles.

&nbsp;

&nbsp;

M&eacute;thodes efficaces et efficientes pour d&eacute;velopper les taux de r&eacute;tention

<ul>
	<li style="list-style-type:disc">D&eacute;velopper l&#39;exp&eacute;rience client</li>
	<li style="list-style-type:disc">&Eacute;coutez et recueillez les commentaires et les critiques de vos clients</li>
	<li style="list-style-type:disc">Cr&eacute;ez des programmes de fid&eacute;lisation</li>
	<li style="list-style-type:disc">Offrir des remises</li>
</ul>

&nbsp;

Comment augmenter votre taux de r&eacute;tention avec B2Metric ?

&nbsp;

La solution B2Metric IQ Customer Journey Analytics fournit des informations approfondies pour am&eacute;liorer l&#39;exp&eacute;rience et la fid&eacute;lit&eacute; des clients et augmenter les taux de conversion. En utilisant la solution B2M IQ Customer Journey Analytics, vous pouvez atteindre des indicateurs de performance cl&eacute;s tels que les profits, les commandes, le nombre de sessions, les co&ucirc;ts de publicit&eacute;, etc. qui peuvent vous aider &agrave; analyser vos tactiques et strat&eacute;gies de marketing. De plus, vous pouvez facilement cr&eacute;er des campagnes publicitaires via Facebook et Google avec la liste des utilisateurs export&eacute;e par la solution de segmentation des utilisateurs bas&eacute;e sur l&#39;IA B2M IQ Audience Tracker.

Les actions marketing personnalis&eacute;es am&eacute;liorent l&#39;exp&eacute;rience client et vous permettent d&#39;atteindre le public cibl&eacute; de mani&egrave;re plus efficace et efficiente.

&nbsp;

<img src="https://lh5.googleusercontent.com/maAZST6kpTZPJeaVq4awRod0LECzRKiTpfehi1G3y_H-Ha5IlIYHH_svsRf9vsvqZyjypz47pyee5eiTaIZzzOAtzk828FkHUGwjNzqFNiWVDqNxAylM7s81Ra_1aezJ_B-N3YAQSS1Wn_70Vg" style="height:484px; width:534px" />

&nbsp;

Le taux de r&eacute;tention est une partie plus importante de l&#39;analyse compl&egrave;te des cohortes de B2Metric IQ. Le r&eacute;sultat vous donne une opinion stricte de l&#39;activit&eacute; de vos utilisateurs sur votre application mobile et vous permet de v&eacute;rifier et de comparer l&#39;activit&eacute; r&eacute;cente des utilisateurs et l&#39;am&eacute;lioration &agrave; long terme. Peu importe ce que vous utilisez, <a href="https://mailchimp.com/grow-with-mailchimp/?gclid=CjwKCAjw-8qVBhANEiwAfjXLri72jL7TLhAFFa_WtcksG-TH9WGIgLEs8uIKUPn-k0HlWsvs8j_M3hoC9xsQAvD_BwE&amp;gclsrc=aw.ds">Mailchimp</a>, <a href="https://www.zoho.com/">Zoho</a>, <a href="https://firebase.google.com/?gclid=CjwKCAjw-8qVBhANEiwAfjXLrk-iMzK0zOej8B8EUyRixMtwk97m3HYAuHkHVhQZ7ZZ38SVbkFUlpBoCK7gQAvD_BwE&amp;gclsrc=aw.ds">Firebase</a>, <a href="https://slack.com/">Slack</a>, <a href="https://onesignal.com/pricing?utm_source=google&amp;utm_medium=cpc&amp;_bt=570315146320&amp;_bk=onesignal%20push&amp;_bm=e&amp;_bn=g&amp;_bg=129004913403*&amp;gclid=CjwKCAjw-8qVBhANEiwAfjXLrgoZXPRqK9esjNSnf5-wadO4jKfuKL1nZNWijcH9TZmOLJeqin-FzRoCoN8QAvD_BwE">One Signal</a>, <a href="https://www.klaviyo.com/">Klaviyo</a>, la solution Customer Journey de B2Metric IQ connecte toutes ces sources de donn&eacute;es dans son syst&egrave;me et sur le tableau de bord. Ensuite, vous pouvez envoyer un message &agrave; vos utilisateurs &agrave; partir de l&#39;&eacute;cran entonnoir de B2M IQ.&nbsp;

&nbsp;

&nbsp;

Envoyez des notifications push personnalis&eacute;es, des SMS et des courriels !&nbsp;

&nbsp;

<img src="https://lh4.googleusercontent.com/7PWnp47QpBWdQXk53_iCRjmwo6gZ4aL8nLgu4rbCi9sZugvFDpFcZZ3eVUPUM2KGTKa_x2EH76l9rbU6gstq689cz_jEXG4uUSXaIbQ__fApBmP0XlZE05jATmGXhWcs3jCAphA5XuKrtXvbTg" style="height:339px; width:602px" />

&nbsp;

Avec l&#39;outil de gestion des notifications B2M IQ, vous pouvez atteindre vos utilisateurs qui ne visitent pas actuellement votre application en leur d&eacute;livrant des messages personnalis&eacute;s qui attirent leur attention et les incitent &agrave; revenir sur votre application.

Rappelez votre application aux nouveaux utilisateurs

Incitez les utilisateurs &agrave; compl&eacute;ter le processus d&#39;inscription ou d&#39;achat&nbsp;&nbsp;&nbsp;

Cr&eacute;ez des messages attrayants

Montrez aux utilisateurs ce qu&#39;ils manquent en n&#39;utilisant pas votre application.

R&eacute;glez une alarme lorsque vous souhaitez envoyer un message

Rejoignez les utilisateurs lorsqu&#39;ils sont &eacute;veill&eacute;s ou int&eacute;ress&eacute;s par votre application.

R&eacute;engagez les utilisateurs inactifs

Convainquez les utilisateurs inactifs de s&#39;engager dans votre application en utilisant des messages de r&eacute;duction.

 
&nbsp;

Ainsi, avec <a href="http://www.b2metric.com/iq">B2Metric IQ</a>, vous pouvez obtenir des informations telles que celles &eacute;num&eacute;r&eacute;es ci-dessous :

<ul>
	<li style="list-style-type:disc">Mesurer la r&eacute;tention et le taux de d&eacute;sabonnement des utilisateurs,</li>
	<li style="list-style-type:disc">Envoyer des notifications personnalis&eacute;es sur le mobile, le web et dans l&#39;application.</li>
	<li style="list-style-type:disc">Estimer la valeur de la dur&eacute;e de vie d&#39;un utilisateur d&#39;application (LTV),</li>
	<li style="list-style-type:disc">Comprendre en profondeur le comportement des utilisateurs,</li>
	<li style="list-style-type:disc">Elaborer des campagnes et des strat&eacute;gies de marketing efficaces et efficientes.</li>
</ul>

 
 
&nbsp;

Si vous souhaitez en savoir plus sur nos <a href="https://b2metric.com/blogs" style="text-decoration:none">blogs</a>, vous pouvez y trouver beaucoup plus d&#39;informations.

 
Visitez notre site web pour en savoir plus sur <a href="http://www.b2metric.com/iq" style="text-decoration:none">B2M IQ</a>.

 
&nbsp;

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