hero

Success Story

Gain x B2Metric Success Story

Gain x B2Metric Success Story

How AI-powered analytics transformed fintech marketing strategies,

improving customer retention and engagement.

hero

Success Story

Gain x B2Metric Success Story

How AI-powered analytics transformed fintech marketing strategies,

improving customer retention and engagement.

BKT Bank Logo
BKT Bank Logo

Gain x B2Metric Success Story

A leading media platform in the Turkish media industry, GAIN Media was founded in 2019 with the purpose of understanding audience behavior and content consumption patterns to build a niche/advantage over existing video streaming services. Now that more players are entering the market, the data offers an opportunity to capture trends in viewership and provide insights to remain competitive. Furthermore, the company uses data to build a better platform for audiences to deliver the best possible experience.

Challenge Overview

Data Integration and Unification

GAIN must effectively collect and unify user data from diverse sources including mobile, web, TV. This involves integrating data while ensuring accuracy, consistency, and compliance with privacy regulations. Combining data streams across multiple platforms is a challenging process from both a technical and logistical standpoint.

Personalized Recommendations

GAIN needs sophisticated machine learning models to analyze vast datasets and generate personalized recommendations. This challenge involves implementing algorithms that can handle the complexity of user behavior across different platforms while providing accurate and relevant recommendations.

Adaptability

GAIN must continuously enhance its recommendation systems to adapt to evolving user preferences and behaviors. They needed a machine learning model that can adapt in real-time to changes in user engagement patterns.

The Solution: B2Metric Customer Journey Analytics

By consolidating data from various sources, B2Metric enables GAIN to gain deep insights into customer behavior, preferences, and digital journeys.


This approach helps GAIN understand what customers want and customize its products, leading to happier and more loyal customers.

Personalized Push Notifications

B2Metric enables GAIN to evaluate which locations and notifications resonate best with its customers across various channels. By analyzing customer preferences and response patterns, GAIN can tailor its paid media strategies to target specific demographics and geographic locations more effectively. This targeted approach enhances the relevance and impact of GAIN's marketing efforts, driving higher engagement and conversion rates.


Benefits

10% Churn Reduction

B2Metric helps GAIN proactively reduce churn by identifying and addressing factors contributing to customer attrition. By analyzing customer behavior and predictive indicators, B2Metric enables GAIN to take preventive measures against churn, thereby preserving customer relationships and revenue sources.

30% Improved Revenue

B2Metric's uplift models have significantly improved GAIN's CRM contribution to revenue by over 30%. By leveraging advanced analytics and predictive modeling, B2Metric enables GAIN to identify high-value opportunities, optimize sales strategies, and maximize revenue generation. This substantial uplift in revenue underscores the effectiveness of B2Metric's solutions in driving meaningful business outcomes for GAIN.

60% Enhanced Campaign Efficiency

With B2Metric, GAIN has achieved a remarkable 60% improvement in campaign efficiency. B2Metric helps GAIN improve campaign targeting, messaging, and resource allocation using predictive insights and data-driven decision-making. This significant enhancement in campaign efficiency translates to higher ROI, improved customer engagement, and streamlined marketing operations for GAIN.


With B2Metric, GAIN boosts marketing intelligence, data analytics, and customer journey actions. Our marketing, content, and product teams know what our customers need and how to navigate the platform. With these insights, GAIN mobile apps, website, and TV apps are continuously improved to provide better user experience.

Challenges in Media & OTT

Navigating the complexities of customer engagement, retention, and marketing spend optimization in the fintech industry.

The Solution: B2Metric Adaptive Learning for Fintech

To tackle these challenges, Papara leveraged B2Metric's advanced machine

learning models, designed to optimize fintech marketing strategies.

insights-4

AI-Powered Churn Prediction

AI-Powered Churn Prediction

B2Metric's models offered insights into customer churn, enabling Papara to intervene. The churn score for each user allowed for tailored retention campaigns, boosting loyalty.

insights-4
insights-4

Customer Micro-Segmentation

Customer Micro-Segmentation

Customer Micro-Segmentation

B2Metric’s AI segmentation formed micro-groups from user behavior and transactions. This helped Papara personalize offers for better engagement and satisfaction.

B2Metric’s AI segmentation formed micro-groups from user behavior and transactions. This helped Papara personalize offers for better engagement and satisfaction.

insights-4
insights-4

Marketing Campaign Optimization

Marketing Campaign Optimization

Marketing Campaign Optimization

B2Metric's AutoML helped Papara optimize marketing through A/B testing and impact analysis, enabling data-driven reward personalization and boosting cashback offers.

B2Metric's AutoML helped Papara optimize marketing through A/B testing and impact analysis, enabling data-driven reward personalization and boosting cashback offers.

Key Features of B2Metric’s

Analytics Solution for Airlines

In a world where passenger expectations are constantly rising,

how can airlines stay ahead? 

FAQ

Frequently Asked Questions

Frequently Asked Questions

Can’t find your answers here?

What does B2Metric do?

What does B2Metric do?

What does B2Metric do?

What sets B2Metric apart from competitors?

What sets B2Metric apart from competitors?

What sets B2Metric apart from competitors?

Who are B2Metric’s main customers?

Who are B2Metric’s main customers?

Who are B2Metric’s main customers?

Can B2Metric integrate with existing tools and software?

Can B2Metric integrate with existing tools and software?

Can B2Metric integrate with existing tools and software?

What are the key features of B2Metric’s platform?

What are the key features of B2Metric’s platform?

What are the key features of B2Metric’s platform?

Does B2Metric offer customer support or training?

Does B2Metric offer customer support or training?

Does B2Metric offer customer support or training?

hero-bottom

Knowledge Hub

Our Resources

Our Resources

Explore expert insights, guides, and tools designed to help you make informed decisions and drive success.

Explore expert insights, guides, and tools designed to help you make informed decisions and drive success.

Blog

Ecommerce Analytics with B2Metric

Unlock unique perspectives on user behavior, interaction patterns, and growth potential

2024 Reports

2024 Ecommerce Benchmarks

Unlock unique perspectives on user behavior, interaction patterns, and growth potential

Customer Story

Ultimate Success Story

Learn how leading brands leverage B2Metric to boost conversions and gain deeper insights

Knowledge Hub

Our Resources

Explore expert insights, guides, and tools designed to help you make informed decisions and drive success.

Blog

Ecommerce Analytics with B2Metric

Unlock unique perspectives on user behavior, interaction patterns, and growth potential

2024 Reports

2024 Ecommerce Benchmarks

Unlock unique perspectives on user behavior, interaction patterns, and growth potential

Customer Story

Ultimate Success Story

Learn how leading brands leverage B2Metric to boost conversions and gain deeper insights

Start Your

SUPER ANALYTICS

Journey Now

Start Your

SUPER ANALYTICS

Journey Now

img
img

Start Your

SUPER

ANALYTICS

Journey Now

Create New Report

Business KPI

Performance Marketing

Marketing Automations

North Star Metrics

Funnel

Funnel is a marketing model used to track the customer journey.

login

%100

Opened

%50

Created

Finised

%25

%12

User Retantion

User retention measures active users and churn with your data.

1

2

3

4

Audience Tracker

An audience tracker table is used to track target audiences and their characteristics.

0

100

200

300

400

500

600

RFM Customer Segmentation

RFM segmentation divides customers based on purchase behavior.

Low

High

Screen Flow

Screen Flow shows the flow between stages of a process.

node 1

node 1

node 1

drop off

node 2

level 2

level 2

level 3

node 3

node 1

node 1

node 2

node 1

node 2

node 3

Chart Wizard

User retention measures active users and churn with your data.

Pie Chart

Bar Chart

Line Chart

Table