GAİN X B2Metric Success Story
A leading media platform in the Turkish media industry, GAIN Media was founded in 2019 with the purpose of understanding audience behavior and content consumption patterns to build a niche/advantage over existing video streaming services. Now that more players are entering the market, the data offers an opportunity to capture trends in viewership and provide insights to remain competitive. Furthermore, the company uses data to build a better platform for audiences to deliver the best possible experience.
Challenge Overview
Data Integration and Unification
GAIN must effectively collect and unify user data from diverse sources including mobile, web, TV. This involves integrating data while ensuring accuracy, consistency, and compliance with privacy regulations. Combining data streams across multiple platforms is a challenging process from both a technical and logistical standpoint.
Personalized Recommendations
GAIN needs sophisticated machine learning models to analyze vast datasets and generate personalized recommendations. This challenge involves implementing algorithms that can handle the complexity of user behavior across different platforms while providing accurate and relevant recommendations.
Adaptability
GAIN must continuously enhance its recommendation systems to adapt to evolving user preferences and behaviors. They needed a machine learning model that can adapt in real-time to changes in user engagement patterns.
The Solution: B2Metric Customer Journey Analytics
By consolidating data from various sources, B2Metric enables GAIN to gain deep insights into customer behavior, preferences, and digital journeys.
This approach helps GAIN understand what customers want and customize its products, leading to happier and more loyal customers.
Personalized Push Notifications
B2Metric enables GAIN to evaluate which locations and notifications resonate best with its customers across various channels. By analyzing customer preferences and response patterns, GAIN can tailor its paid media strategies to target specific demographics and geographic locations more effectively. This targeted approach enhances the relevance and impact of GAIN's marketing efforts, driving higher engagement and conversion rates.
Benefits
30% Improved Revenue
B2Metric's uplift models have significantly improved GAIN's CRM contribution to revenue by over 30%. By leveraging advanced analytics and predictive modeling, B2Metric enables GAIN to identify high-value opportunities, optimize sales strategies, and maximize revenue generation. This substantial uplift in revenue underscores the effectiveness of B2Metric's solutions in driving meaningful business outcomes for GAIN.
10% Churn Reduction
B2Metric helps GAIN proactively reduce churn by identifying and addressing factors contributing to customer attrition. By analyzing customer behavior and predictive indicators, B2Metric enables GAIN to take preventive measures against churn, thereby preserving customer relationships and revenue sources.
60% Enhanced Campaign Efficiency
With B2Metric, GAIN has achieved a remarkable 60% improvement in campaign efficiency. B2Metric helps GAIN improve campaign targeting, messaging, and resource allocation using predictive insights and data-driven decision-making. This significant enhancement in campaign efficiency translates to higher ROI, improved customer engagement, and streamlined marketing operations for GAIN.
‘’With B2Metric, GAİN boosts marketing intelligence, data analytics, and customer journey actions. Our marketing, content, and product teams know what our customers need and how to navigate the platform. With these insights, GAİN mobile apps, website, and TV apps are continuously improved to provide better user experience.’’
