Blog

Read our stories to learn more about key b2metric use cases, industries, values ​​and customers.

CUSTOMER JOURNEY MAP: WHAT IS IT AND WHY IS IT SIGNIFICANT?

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B2Metric2022-10-214 Minute Read
WHAT IS PRODUCT-LED GROWTH? DEFINITION AND OVERVIEW

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Product Strategies2022-09-306 Minute Read
WHAT ARE MARKETING ANALYTICS PLATFORMS?

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B2Metric2022-08-015 Minute Read
WHAT IS A USER SEGMENTATION?

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B2Metric2022-07-258 Minute Read
HOW TO EXPLAIN YOUR MACHINE LEARNING MODEL BY USING B2METRIC ML STUDIO?

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B2Metric ML Studio2022-07-0410 Minute Read
WHAT IS THE DIGITAL OPTIMIZATION SYSTEM?

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Marketing2022-06-235 Minute Read
HOW TO INCREASE THE CUSTOMER RETENTION RATE?

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Marketing2022-06-225 Minute Read
COMMENT AUGMENTER LE TAUX DE FIDÉLISATION DES CLIENTS ?

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B2Metric2022-06-225 Minute Read
L'OPTIMISATION DU BUDGET DU MARKETING DE CROISSANCE

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Marketing2022-06-093 Minute Read
AI-BASED FRAUD DETECTION FOR HEALTHCARE INSURANCE INDUSTRY

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fraud-detect2022-05-237 Minute Read
THE OPTIMIZATION OF GROWTH MARKETING BUDGET

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Marketing2022-05-063 Minute Read
AI IN ETHICS AS A GENERAL CONCEPT

General Concept of AI in Ethics

AI in Ethics2022-02-254 Minute Read
HOW B2METRIC BRINGS NEXT-LEVEL OF CUSTOMER JOURNEY ANALYTICS?

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Customer Journey Analytics2022-01-199 Minute Read
HOW B2METRIC IQ OTT AI BASED ANALYTICS PLATFORM WORKS?

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OTT Platforms2021-06-0714 Minute Read
AI-DRIVEN MARKETING ACTIONS FOR TELECOM

Machine learning detects customers' preferences with algorithms and reaches customers with similar tastes through similar advertisements or other sales channels.

B2Metric AutoML - Telecom Industry2021-05-017 Minute Read
DEMAND FORECASTING WITH MACHINE LEARNING

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BMS - Demand Forecast2021-01-315 Minute Read
AUTO INSURANCE RISK SCORING WITH AUTOML

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BMS - Auto Insurance Risk Scoring2020-12-055 Minute Read
B2METRIC PRODUCT RECOMMENDATION FOR E-COMMERCE

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BMS - Product Recommendation2020-09-258 Minute Read
DYNAMIC PRICING WITH SELLING PRODUCT PRICE OPTIMIZATION

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BMS - Dynamic Pricing2020-09-218 Minute Read
ANOMALY DETECTION WITH MACHINE LEARNING

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BMS - Anomaly Detection2020-07-016 Minute Read
HOW THE COVID-19 AFFECTS THE INSURANCE INDUSTRY?

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BMS - Insurance Industry2020-04-014 Minute Read
AI USE CASES FOR TELECOMMUNICATION INDUSTRY

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BMS - Telecom Industry2020-02-054 Minute Read
B2METRIC UNDERWRITING RISK MANAGEMENT

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BMS - Underwriting Risk Management2020-01-055 Minute Read
CUSTOMER CHURN PREDICTION

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BMS - Customer Churn Prediction2019-12-093 Minute Read
QUICK DEPLOYMENT & API SUPPORT

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BMS - API Support2019-09-151 Minute Read
AUTOMATED MODELING

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BMS - Automated Modeling2019-09-152 Minute Read
DATA GATHERING & CLEANING

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BMS - Data Gathering & Cleaning2019-09-152 Minute Read
AUTOMATED FEATURE ENGINEERING

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BMS - Feature Engine2019-09-151 Minute Read