Deep dives, customer stories and practical guides on customer data, analytics and AI.
For two decades, the telecom growth formula was simple: add subscribers, build coverage, defend market share. Customer Value Management sat downstream of that machine. A team pulled a segment on Monday, launched a…
Murat Hacıoğlu13 min read
Most enterprise AI pilots never reach production, and the model is rarely the reason. B2Metric co-founder and CEO Murat Hacıoğlu on what a Forward Deployed Engineer does, how to do it well, and how the model powers B2Metric AgentOS deployments globally.
Murat Hacıoğlu5 min read
Predictive customer journey orchestration with AI agents: forecast churn, pick the next best action and act in real time. Get the 5-step playbook.
B2Metric Team16 min read
What a composable CDP is, where it beats a packaged CDP, where it falls short, how hybrid and agentic CDPs change the picture, and how telecom, banking and retail teams should choose.
B2Metric Team19 min read
How an AI agent gets hijacked, and why security has to live in the harness rather than in the model. A walkthrough with working code, real attacks and layered defenses.
B2Metric Team23 min read
A shopper buys in your store on Saturday. On Monday she gets an email promoting the same product at 20% off. It's a data unification failure. Here's how B2Metric fixes it.
Emincan Tetik6 min read
Most telecom campaign systems batch overnight and send yesterday's signal to a customer who decided this morning. Here's why Complex Event Processing — and how B2Metric Flowly sits on top of it
Emincan Tetik5 min read
We deployed B2Metric Asky at a large fintech — turning Oracle databases and BI dashboards into something analysts can simply talk to. No SQL, no 40 open tabs. Just a question and a validated memo
Emincan Tetik5 min read
KVKK fined 16,000+ organizations in a single sweep. Saudi Arabia's PDPL is in active enforcement. Your analytics stack is the liability. Here's what every enterprise needs to understand — and fix.
Emincan Tetik3 min read
Around 100 million people speak Turkish — but most open-source language models handle it poorly. Here's how the B2Metric AI team fine-tuned Gemma-2-2B for Turkish, achieving 19% accuracy improvement
Emincan Tetik5 min read
Meet B2Ask — the conversational AI agent built inside B2Metric that lets product and marketing teams ask data questions in plain English and get instant answers, explanations, and recommended actions.
Emincan Tetik2 min read
Meet B2Metric Reco AI-Agent, an AI-powered shopping assistant that analyzes customer behavior, purchase history, and segment transitions to deliver the right product, at the right time,through channel
Emincan Tetik2 min read
