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All Posts

Jul 18, 2024

What is Marketing Attribution?

Jul 10, 2024

What is SQL? Differences Between SQL and MQL

Jul 2, 2024

What is Engagement Rate? How to Calculate Engagement Rate?

A/B Experiments vs. Multivariate Experiments

Jun 27, 2024

A/B Experiments vs. Multivariate Experiments

Why Do I Need B2metric When I Have Bigquery?

Jun 14, 2024

Why Do I Need B2metric When I Have Bigquery?

AI-Powered Media Solutions: B2Metric's Feature Highlights

May 28, 2024

AI-Powered Media Solutions: B2Metric's Feature Highlights

What does customer lifetime value mean?

May 23, 2024

What does customer lifetime value mean?

Demand Forecasting with AutoML

May 17, 2022

Demand Forecasting with AutoML

Customer Journey Analytics: Powering Digital Success

May 15, 2024

Customer Journey Analytics: Powering Digital Success

What is the North Star Metric?

May 10, 2024

What is the North Star Metric?

What is Cross-Channel Campaign Management?

Apr 15, 2024

What is Cross-Channel Campaign Management?

Insights from the Gartner Data & Analytics Summit 2024 with B2Metric

Mar 13, 2024

Insights from the Gartner Data & Analytics Summit 2024 with B2Metric

Database Marketing:  Benefits and Strategies

Mar 1, 2024

Database Marketing: Benefits and Strategies

 Growth Paths in Tech: What the Heck is Product-Led Growth Marketing?

Feb 9, 2024

Growth Paths in Tech: What the Heck is Product-Led Growth Marketing?

Measuring active and engaged users: Understanding dau/mau/wau

Feb 7, 2024

Measuring active and engaged users: Understanding dau/mau/wau

Utilizing Mobile Data Analytics for Effective Marketing Strategies

Feb 5, 2024

Utilizing Mobile Data Analytics for Effective Marketing Strategies

Blog cover: Customer Journey Analytics Tools - Uncover insights, optimize experiences, and drive growth.

Jan 30, 2024

An Overview of Customer Journey Analytics Tools

Unveiling The Essence of Customer Retention and Loyalty

Jan 26, 2024

Unveiling The Essence of Customer Retention and Loyalty

What is Customer Attrition? (Potential Causes + Strategies)

Jan 24, 2024

What is Customer Attrition? (Potential Causes + Strategies)

What is customer adoption and how to improve it?

Oct 18, 2023

What is customer adoption and how to improve it?

The Essential Guide to Customer Journey Analytics

Dec 22, 2023

The Essential Guide to Customer Journey Analytics

A General View of Customer Loyalty and Churn Prediction

May 22, 2023

A General View of Customer Loyalty and Churn Prediction

The Power of Predictive Analytics in Customer Behavior and Marketing Optimization

Apr 22, 2023

The Power of Predictive Analytics in Customer Behavior and Marketing Optimization

Low Touch vs. High Touch Engagement Models

Dec 21, 2023

Low Touch vs. High Touch Engagement Models

SaaS Customer Journey Mapping

Dec 13, 2023

SaaS Customer Journey Mapping

An Overview of Churn Management Strategies For All Businesses

Dec 12, 2023

An Overview of Churn Management Strategies For All Businesses

The Benefits of Predictive Analytics in Insurance

Dec 7, 2023

The Benefits of Predictive Analytics in Insurance

How to Increase Customer Adoption?

Dec 1, 2023

How to Increase Customer Adoption?

What is Customer Health Score and How to Imrpove it?

Nov 29, 2023

What is Customer Health Score and How to Imrpove it?

How to Increase Sales with Micro-Segmentation in the Pharma Industry?

Sep 25, 2023

How to Increase Sales with Micro-Segmentation in the Pharma Industry?

7 Strategies to Reduce Churn in the Insurance Industry

Sep 28, 2023

7 Strategies to Reduce Churn in the Insurance Industry

The Ultimate Guide to Reduce Costs in the Aviation Industry

Oct 26, 2023

The Ultimate Guide to Reduce Costs in the Aviation Industry

B2Metric Redefines Data Analytics: Introducing B2Metric Genii

Oct 30, 2023

B2Metric Redefines Data Analytics: Introducing B2Metric Genii

Precision Targeting: The Audience Building Advantage

Nov 3, 2023

Precision Targeting: The Audience Building Advantage

Transforming Business Productivity with Generative AI

Nov 7, 2023

Transforming Business Productivity with Generative AI

11 Mobile App Analytics Metrics You Should Track for Long-term Success

Nov 10, 2023

11 Mobile App Analytics Metrics You Should Track for Long-term Success

How to Improve Customer Retention in Retail Industry

Nov 14, 2023

How to Improve Customer Retention in Retail Industry

Machine Learning (ML) and Artificial Intelligence (AI) in Business

Nov 22, 2023

Machine Learning (ML) and Artificial Intelligence (AI) in Business

Gross Retention vs Net Retention: What is the difference?

Nov 15, 2023

Gross Retention vs Net Retention: What is the difference?

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

Nov 24, 2023

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

How to Avoid 3 Common Customer Data Management Mistakes in the Banking Industry?

Nov 7, 2023

How to Avoid 3 Common Customer Data Management Mistakes in the Banking Industry?

All Posts

Jul 18, 2024

What is Marketing Attribution?

Jul 10, 2024

What is SQL? Differences Between SQL and MQL

Jul 2, 2024

What is Engagement Rate? How to Calculate Engagement Rate?

A/B Experiments vs. Multivariate Experiments

Jun 27, 2024

A/B Experiments vs. Multivariate Experiments

Why Do I Need B2metric When I Have Bigquery?

Jun 14, 2024

Why Do I Need B2metric When I Have Bigquery?

AI-Powered Media Solutions: B2Metric's Feature Highlights

May 28, 2024

AI-Powered Media Solutions: B2Metric's Feature Highlights

What does customer lifetime value mean?

May 23, 2024

What does customer lifetime value mean?

Demand Forecasting with AutoML

May 17, 2022

Demand Forecasting with AutoML

Customer Journey Analytics: Powering Digital Success

May 15, 2024

Customer Journey Analytics: Powering Digital Success

What is the North Star Metric?

May 10, 2024

What is the North Star Metric?

What is Cross-Channel Campaign Management?

Apr 15, 2024

What is Cross-Channel Campaign Management?

Insights from the Gartner Data & Analytics Summit 2024 with B2Metric

Mar 13, 2024

Insights from the Gartner Data & Analytics Summit 2024 with B2Metric

Database Marketing:  Benefits and Strategies

Mar 1, 2024

Database Marketing: Benefits and Strategies

 Growth Paths in Tech: What the Heck is Product-Led Growth Marketing?

Feb 9, 2024

Growth Paths in Tech: What the Heck is Product-Led Growth Marketing?

Measuring active and engaged users: Understanding dau/mau/wau

Feb 7, 2024

Measuring active and engaged users: Understanding dau/mau/wau

Utilizing Mobile Data Analytics for Effective Marketing Strategies

Feb 5, 2024

Utilizing Mobile Data Analytics for Effective Marketing Strategies

Blog cover: Customer Journey Analytics Tools - Uncover insights, optimize experiences, and drive growth.

Jan 30, 2024

An Overview of Customer Journey Analytics Tools

Unveiling The Essence of Customer Retention and Loyalty

Jan 26, 2024

Unveiling The Essence of Customer Retention and Loyalty

What is Customer Attrition? (Potential Causes + Strategies)

Jan 24, 2024

What is Customer Attrition? (Potential Causes + Strategies)

What is customer adoption and how to improve it?

Oct 18, 2023

What is customer adoption and how to improve it?

The Essential Guide to Customer Journey Analytics

Dec 22, 2023

The Essential Guide to Customer Journey Analytics

A General View of Customer Loyalty and Churn Prediction

May 22, 2023

A General View of Customer Loyalty and Churn Prediction

The Power of Predictive Analytics in Customer Behavior and Marketing Optimization

Apr 22, 2023

The Power of Predictive Analytics in Customer Behavior and Marketing Optimization

Low Touch vs. High Touch Engagement Models

Dec 21, 2023

Low Touch vs. High Touch Engagement Models

SaaS Customer Journey Mapping

Dec 13, 2023

SaaS Customer Journey Mapping

An Overview of Churn Management Strategies For All Businesses

Dec 12, 2023

An Overview of Churn Management Strategies For All Businesses

The Benefits of Predictive Analytics in Insurance

Dec 7, 2023

The Benefits of Predictive Analytics in Insurance

How to Increase Customer Adoption?

Dec 1, 2023

How to Increase Customer Adoption?

What is Customer Health Score and How to Imrpove it?

Nov 29, 2023

What is Customer Health Score and How to Imrpove it?

How to Increase Sales with Micro-Segmentation in the Pharma Industry?

Sep 25, 2023

How to Increase Sales with Micro-Segmentation in the Pharma Industry?

7 Strategies to Reduce Churn in the Insurance Industry

Sep 28, 2023

7 Strategies to Reduce Churn in the Insurance Industry

The Ultimate Guide to Reduce Costs in the Aviation Industry

Oct 26, 2023

The Ultimate Guide to Reduce Costs in the Aviation Industry

B2Metric Redefines Data Analytics: Introducing B2Metric Genii

Oct 30, 2023

B2Metric Redefines Data Analytics: Introducing B2Metric Genii

Precision Targeting: The Audience Building Advantage

Nov 3, 2023

Precision Targeting: The Audience Building Advantage

Transforming Business Productivity with Generative AI

Nov 7, 2023

Transforming Business Productivity with Generative AI

11 Mobile App Analytics Metrics You Should Track for Long-term Success

Nov 10, 2023

11 Mobile App Analytics Metrics You Should Track for Long-term Success

How to Improve Customer Retention in Retail Industry

Nov 14, 2023

How to Improve Customer Retention in Retail Industry

Machine Learning (ML) and Artificial Intelligence (AI) in Business

Nov 22, 2023

Machine Learning (ML) and Artificial Intelligence (AI) in Business

Gross Retention vs Net Retention: What is the difference?

Nov 15, 2023

Gross Retention vs Net Retention: What is the difference?

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

Nov 24, 2023

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

How to Avoid 3 Common Customer Data Management Mistakes in the Banking Industry?

Nov 7, 2023

How to Avoid 3 Common Customer Data Management Mistakes in the Banking Industry?

All Posts

Jul 18, 2024

What is Marketing Attribution?

Jul 10, 2024

What is SQL? Differences Between SQL and MQL

Jul 2, 2024

What is Engagement Rate? How to Calculate Engagement Rate?

A/B Experiments vs. Multivariate Experiments

Jun 27, 2024

A/B Experiments vs. Multivariate Experiments

Why Do I Need B2metric When I Have Bigquery?

Jun 14, 2024

Why Do I Need B2metric When I Have Bigquery?

AI-Powered Media Solutions: B2Metric's Feature Highlights

May 28, 2024

AI-Powered Media Solutions: B2Metric's Feature Highlights

What does customer lifetime value mean?

May 23, 2024

What does customer lifetime value mean?

Demand Forecasting with AutoML

May 17, 2022

Demand Forecasting with AutoML

Customer Journey Analytics: Powering Digital Success

May 15, 2024

Customer Journey Analytics: Powering Digital Success

What is the North Star Metric?

May 10, 2024

What is the North Star Metric?

What is Cross-Channel Campaign Management?

Apr 15, 2024

What is Cross-Channel Campaign Management?

Insights from the Gartner Data & Analytics Summit 2024 with B2Metric

Mar 13, 2024

Insights from the Gartner Data & Analytics Summit 2024 with B2Metric

Database Marketing:  Benefits and Strategies

Mar 1, 2024

Database Marketing: Benefits and Strategies

 Growth Paths in Tech: What the Heck is Product-Led Growth Marketing?

Feb 9, 2024

Growth Paths in Tech: What the Heck is Product-Led Growth Marketing?

Measuring active and engaged users: Understanding dau/mau/wau

Feb 7, 2024

Measuring active and engaged users: Understanding dau/mau/wau

Utilizing Mobile Data Analytics for Effective Marketing Strategies

Feb 5, 2024

Utilizing Mobile Data Analytics for Effective Marketing Strategies

Blog cover: Customer Journey Analytics Tools - Uncover insights, optimize experiences, and drive growth.

Jan 30, 2024

An Overview of Customer Journey Analytics Tools

Unveiling The Essence of Customer Retention and Loyalty

Jan 26, 2024

Unveiling The Essence of Customer Retention and Loyalty

What is Customer Attrition? (Potential Causes + Strategies)

Jan 24, 2024

What is Customer Attrition? (Potential Causes + Strategies)

What is customer adoption and how to improve it?

Oct 18, 2023

What is customer adoption and how to improve it?

The Essential Guide to Customer Journey Analytics

Dec 22, 2023

The Essential Guide to Customer Journey Analytics

A General View of Customer Loyalty and Churn Prediction

May 22, 2023

A General View of Customer Loyalty and Churn Prediction

The Power of Predictive Analytics in Customer Behavior and Marketing Optimization

Apr 22, 2023

The Power of Predictive Analytics in Customer Behavior and Marketing Optimization

Low Touch vs. High Touch Engagement Models

Dec 21, 2023

Low Touch vs. High Touch Engagement Models

SaaS Customer Journey Mapping

Dec 13, 2023

SaaS Customer Journey Mapping

An Overview of Churn Management Strategies For All Businesses

Dec 12, 2023

An Overview of Churn Management Strategies For All Businesses

The Benefits of Predictive Analytics in Insurance

Dec 7, 2023

The Benefits of Predictive Analytics in Insurance

How to Increase Customer Adoption?

Dec 1, 2023

How to Increase Customer Adoption?

What is Customer Health Score and How to Imrpove it?

Nov 29, 2023

What is Customer Health Score and How to Imrpove it?

How to Increase Sales with Micro-Segmentation in the Pharma Industry?

Sep 25, 2023

How to Increase Sales with Micro-Segmentation in the Pharma Industry?

7 Strategies to Reduce Churn in the Insurance Industry

Sep 28, 2023

7 Strategies to Reduce Churn in the Insurance Industry

The Ultimate Guide to Reduce Costs in the Aviation Industry

Oct 26, 2023

The Ultimate Guide to Reduce Costs in the Aviation Industry

B2Metric Redefines Data Analytics: Introducing B2Metric Genii

Oct 30, 2023

B2Metric Redefines Data Analytics: Introducing B2Metric Genii

Precision Targeting: The Audience Building Advantage

Nov 3, 2023

Precision Targeting: The Audience Building Advantage

Transforming Business Productivity with Generative AI

Nov 7, 2023

Transforming Business Productivity with Generative AI

11 Mobile App Analytics Metrics You Should Track for Long-term Success

Nov 10, 2023

11 Mobile App Analytics Metrics You Should Track for Long-term Success

How to Improve Customer Retention in Retail Industry

Nov 14, 2023

How to Improve Customer Retention in Retail Industry

Machine Learning (ML) and Artificial Intelligence (AI) in Business

Nov 22, 2023

Machine Learning (ML) and Artificial Intelligence (AI) in Business

Gross Retention vs Net Retention: What is the difference?

Nov 15, 2023

Gross Retention vs Net Retention: What is the difference?

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

Nov 24, 2023

B2Metric & Turk Telekom: Transforming Campaign Optimization with Uplift Modelling

How to Avoid 3 Common Customer Data Management Mistakes in the Banking Industry?

Nov 7, 2023

How to Avoid 3 Common Customer Data Management Mistakes in the Banking Industry?