Mynet x B2Metric Success Story

“Mynet is Turkey's leading local internet platform with 12 million monthly unique visitors and 35% user access.”

With its 15-year history, Mynet has made significant contributions to the development of the Turkish internet market as an internet giant that broke new ground in the nation.

Trying to meet the demands of its users with different content from news to video, from entertainment to education, Mynet has more than 30 content services. Continuing its strategy of bringing users together with rich content on different platforms with the products it has recently developed for mobile internet usage, Mynet also achieves significant success in mobile internet.

With over 5 million active users on social media, Mynet is the first Turkish company to be among the top 50 Facebook application developers worldwide. Global and local brands such as Facebook, NBC, BBC, TRT are among the solution partners of Mynet, which strengthens its position in the market day by day with its important collaborations

Challenge Overview

In mobile applications, push notifications play a pivotal role in enhancing user interaction and delivering information directly. Comprising a title, message, image, and URL, push notifications operate within a restricted area, requiring recipients' consent before delivery due to their permission-based nature. Positioned prominently on mobile device screens, these notifications constitute a crucial communication channel. Despite their capability to reach a broad audience, push notifications offer the flexibility to target specific groups and even enable one-on-one communication—a professional form of direct marketing—within this expansive user base.

The Solution: B2Metric Marketing Campaign Optimization

Customer Micro-Segmentation:

Utilizing the B2Metric, Mynet can implement customer micro-segmentation, dividing its customers into smaller groups based on location, devices, demographics, behaviors, and preferences.

This granular segmentation enables Mynet to tailor its offerings and communications to specific customer segments, enhancing relevance and engagement.

Hyper-Personalized Push Notifications:

With the B2Metric hyper-personalized push notification module, Mynet can deliver highly relevant and timely content to each user.

Unlike generic or mass notifications, this approach maximizes engagement and conversion rates by targeting users with content tailored to their preferences and behaviors.

CLTV Optimization:

Mynet can increase Customer Lifetime Value (CLTV) and reduce marketing costs by leveraging highly accurate AI predictions and effective BI reports provided by B2Metric.

By understanding customer behavior and preferences, Mynet can optimize its marketing strategies to focus on high-value customers and maximize returns on investment.

The Benefits

70% Campaign Efficiency Improvement:

Utilizing the B2Metric Platform, Mynet experienced a remarkable 70% increase in marketing campaign efficiency.

This improvement signifies optimized targeting and messaging strategies, resulting in higher engagement and conversion rates.

50% Operational Efficiency Enhancement:

The B2Metric Custom Dashboard module enhances Mynet's analytics reporting efficiency by up to 50%.

This streamlined reporting process allowed for quicker insights and more informed decision-making, ultimately improving operational efficiency.

15% increase in CLV Personalized Marketing Actions:

Mynet observed a 15% increase in Customer Lifetime Value (CLTV) with personalized marketing actions.

This boost indicates improved user retention and engagement, leading to longer user sessions and increased overall value for Mynet's platform.