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Success Story

Mynet x B2Metric Success Story

Mynet x B2Metric Success Story

How AI-powered analytics transformed fintech marketing strategies,

improving customer retention and engagement.

hero

Success Story

Mynet x B2Metric Success Story

How AI-powered analytics transformed fintech marketing strategies,

improving customer retention and engagement.

Mynet x B2Metric Success Story

“Mynet is Turkey's leading local internet platform with 12 million monthly unique visitors and 35% user access.”


With its 15-year history, Mynet has made significant contributions to the development of the Turkish internet market as an internet giant that broke new ground in the nation.


Trying to meet the demands of its users with different content from news to video, from entertainment to education, Mynet has more than 30 content services.


With over 5 million active users on social media, Mynet is the first Turkish company to be among the top 50 Facebook application developers worldwide.

Challenge Overview

In mobile applications, push notifications play a pivotal role in enhancing user interaction and delivering information directly. Comprising a title, message, image, and URL, push notifications operate within a restricted area, requiring recipients' consent before delivery due to their permission-based nature. Positioned prominently on mobile device screens, these notifications constitute a crucial communication channel. Despite their capability to reach a broad audience, push notifications offer the flexibility to target specific groups and even enable one-on-one communication—a professional form of direct marketing—within this expansive user base.

The Solution: B2Metric Customer Journey Analytics

Customer Micro-Segmentation

Utilizing the B2Metric, Mynet can implement customer micro-segmentation, dividing its customers into smaller groups based on location, devices, demographics, behaviors, and preferences.


This granular segmentation enables Mynet to tailor its offerings and communications to specific customer segments, enhancing relevance and engagement.


Hyper-Personalized Push Notifications

With the B2Metric hyper-personalized push notification module, Mynet can deliver highly relevant and timely content to each user.


Unlike generic or mass notifications, this approach maximizes engagement and conversion rates by targeting users with content tailored to their preferences and behaviors.

CLTV Optimization

Mynet can increase Customer Lifetime Value (CLTV) and reduce marketing costs by leveraging highly accurate AI predictions and effective BI reports provided by B2Metric.


By understanding customer behavior and preferences, Mynet can optimize its marketing strategies to focus on high-value customers and maximize returns on investment.

Benefits

70% Campaign Efficiency Improvement

Utilizing the B2Metric Platform, Mynet experienced a remarkable 70% increase in marketing campaign efficiency.


This improvement signifies optimized targeting and messaging strategies, resulting in higher engagement and conversion rates.

50% Operational Efficiency Enhancement

The B2Metric Custom Dashboard module enhances Mynet's analytics reporting efficiency by up to 50%.


This streamlined reporting process allowed for quicker insights and more informed decision-making, ultimately improving operational efficiency.

15% increase in CLV Personalized Marketing Actions

Mynet observed a 15% increase in Customer Lifetime Value (CLTV) with personalized marketing actions.


This boost indicates improved user retention and engagement, leading to longer user sessions and increased overall value for Mynet's platform.

Challenges in Media

Navigating the complexities of customer engagement, retention, and marketing spend optimization in the fintech industry.

The Solution: B2Metric Adaptive Learning for Fintech

To tackle these challenges, Papara leveraged B2Metric's advanced machine

learning models, designed to optimize fintech marketing strategies.

insights-4

AI-Powered Churn Prediction

AI-Powered Churn Prediction

B2Metric's models offered insights into customer churn, enabling Papara to intervene. The churn score for each user allowed for tailored retention campaigns, boosting loyalty.

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insights-4

Customer Micro-Segmentation

Customer Micro-Segmentation

Customer Micro-Segmentation

B2Metric’s AI segmentation formed micro-groups from user behavior and transactions. This helped Papara personalize offers for better engagement and satisfaction.

B2Metric’s AI segmentation formed micro-groups from user behavior and transactions. This helped Papara personalize offers for better engagement and satisfaction.

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insights-4

Marketing Campaign Optimization

Marketing Campaign Optimization

Marketing Campaign Optimization

B2Metric's AutoML helped Papara optimize marketing through A/B testing and impact analysis, enabling data-driven reward personalization and boosting cashback offers.

B2Metric's AutoML helped Papara optimize marketing through A/B testing and impact analysis, enabling data-driven reward personalization and boosting cashback offers.

Key Features of B2Metric’s

Analytics Solution for Airlines

In a world where passenger expectations are constantly rising,

how can airlines stay ahead? 

FAQ

Frequently Asked Questions

Frequently Asked Questions

Can’t find your answers here?

What does B2Metric do?

What does B2Metric do?

What does B2Metric do?

What sets B2Metric apart from competitors?

What sets B2Metric apart from competitors?

What sets B2Metric apart from competitors?

Who are B2Metric’s main customers?

Who are B2Metric’s main customers?

Who are B2Metric’s main customers?

Can B2Metric integrate with existing tools and software?

Can B2Metric integrate with existing tools and software?

Can B2Metric integrate with existing tools and software?

What are the key features of B2Metric’s platform?

What are the key features of B2Metric’s platform?

What are the key features of B2Metric’s platform?

Does B2Metric offer customer support or training?

Does B2Metric offer customer support or training?

Does B2Metric offer customer support or training?

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Explore expert insights, guides, and tools designed to help you make informed decisions and drive success.

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Business KPI

Performance Marketing

Marketing Automations

North Star Metrics

Funnel

Funnel is a marketing model used to track the customer journey.

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Opened

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Finised

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User Retantion

User retention measures active users and churn with your data.

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Audience Tracker

An audience tracker table is used to track target audiences and their characteristics.

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RFM Customer Segmentation

RFM segmentation divides customers based on purchase behavior.

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Screen Flow

Screen Flow shows the flow between stages of a process.

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node 1

drop off

node 2

level 2

level 2

level 3

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Chart Wizard

User retention measures active users and churn with your data.

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