Urban Active x B2Metric Success Story
The UrbanActive digital fitness application, ULive, which was developed as an indoor cycle group lesson studio, gained popularity during the pandemic period. Among the programs, workouts, and live broadcasts available on ULive, users are able to do sports from their homes.
Challenge Overview
Urban Active operates with various user groups focused on diverse training categories such as cardio, yoga, etc. Analyzing these user segments and forecasting their trends and propensities are of paramount importance. The goal is to optimize marketing strategies by delivering the appropriate push notifications to the corresponding user segments.
The Solution: B2Metric Customer Journey Analytics
Customer Micro-Segmentation:
We empower Urban Live with advanced customer micro-segmentation tools to categorize users based on their preferred training categories like cardio, yoga, and more.
This tailored segmentation allows Urban Live to target specific user groups with precision, ensuring personalized interactions and content delivery.
Marketing Insights Behavioral Graph:
Using B2Metric's behavioral graph, Urban Live gains in-depth marketing insights into user interactions, preferences, and behavioral patterns.
By analyzing the behavioral graph, Urban Live can make data-driven decisions, understand user engagement trends, and optimize marketing strategies accordingly.
Hyper-personalized Marketing Actions:
With B2Metric, Urban Live can conduct hyper-personalized marketing actions.
With insights from B2Metric, Urban Live customizes push notifications to ensure that they are in sync with particular user segments. This leads to increased engagement and improved user retention rates.
The Benefits
50% Campaign Efficiency Boost:
By leveraging the B2Metric Customer Journey Predictive Analytics Platform, Ulive experienced a remarkable 50% increase in campaign efficiency.
B2Metric helps Ulive to fine-tune its campaigns, ensuring targeted and impactful marketing strategies.
25% Improved Revenue:
Ulive's revenue got a 25% boost from B2Metric's campaign optimization models.
Through the intelligent allocation of marketing budgets, Ulive achieved optimal results, maximizing return on investment and driving revenue growth.
