There is a truth in the marketing world we all know but sometimes hesitate to say out loud: If you can’t put your data into action, it’s just a fancy-looking report.

Today, many organizations can build great customer segments. "Loyal customers," "At-risk groups," "High potential..." But what happens next? That’s where the real adventure (or headache) begins.

Taking that brilliant segment and uploading it to Google Ads, then turning around to send it to Meta, while simultaneously trying to launch an email campaign via Emarsys... Sounds exhausting, doesn’t it? Manual file transfers, wasted time, and that constant worry: "Wait, which one was the most up-to-date list?"

This is exactly where we step in to make your life easier and close that "gap." Meet B2Metric’s brand-new feature: Multi-Destination Campaign Sync!

One Segment, Multiple Destinations, Full Control

With this new capability, you can now send a single customer segment to any channel you want simultaneously, without ever leaving the B2Metric dashboard. We are putting an end to fragmented workflows and copy-paste operations.

As you can see in the visual, everything is managed from a single center:

• A real-time journey in B2Metric Campaign Flow?

• A one-time list upload to Google Ads?

• A daily email activation via Emarsys?

• Or a monthly retargeting audience on Meta Ads (Facebook/Instagram)?

You can organize it all from one unified interface in seconds.

Keep Up with the Speed of the Real World

We know that every channel has a different rhythm. Some campaigns require instant reactions, while others are spread out over time. B2Metric offers you full flexibility here.

How you sync your segments is entirely up to you:

• Real-Time: Seamless flow for "Always-on" campaigns.

• One-Time: Quick solutions for tactical and instant campaigns.

• Daily or Monthly: Scheduled sends for continuous optimization.

While each destination channel works on its own schedule, your segment logic remains centralized and consistent.

Transparency and Ease of Management

This feature isn’t designed just to "speed things up," but to give you complete control. You no longer need to knock on the door of IT or engineering teams to:

• Clearly see which segment is active and where,

• Track synchronization statuses,

• Edit or stop any channel you want without breaking other campaigns.

This means fewer errors, faster time-to-market, and much stronger collaboration between teams (Data, Marketing, and CRM).

The Shortest Path from Insight to Impact

At B2Metric, our philosophy is clear: Customer intelligence should not be trapped in dashboard screens.

We are completing the loop with this new feature: Data → Segmentation → Prediction → Activation → Measurement.

Marketing teams can now move faster without losing control, data teams define the logic once and run it everywhere, and organizations finally operate from a "single source of truth."

B2Metric is by your side for smart, result-oriented campaigns free from complexity.

Let’s get your segments moving!