B2Metric & Heap

We don’t compete with Heap Our platforms complement each other to fit your needs on some points

B2Metric & Heap

We don’t compete with Heap Our platforms complement each other to fit your needs on some points

B2Metric & Heap

We don’t compete with Heap Our platforms complement each other to fit your needs on some points

Features & Insights


  • Augmented AI-based customer segmentation and clustering

  • Boost app user retention rate and decrease customer churn rates and uninstalls

  • Marketing campaigns which drive revenue and ROI

  • Meaningful and quick dashboard for mobile app marketers

  • Individually customized cross-channel customer journey experiences

Trusted by Leaders

  • aktif-bank
  • bkt
  • stellantis
  • budget

Trusted by Leaders

  • aktif-bank
  • bkt
  • stellantis
  • budget

Trusted by Leaders

  • aktif-bank
  • bkt
  • stellantis
  • budget

But there are some distinctions.

Making the best tool selection for your needs

How B2Metric compares to Heap

How B2Metric compares to Heap

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Auto-ML platform for ad-hoc machine learning tasks (regression, classification, clustering, time series forecasting) with explainable ML reports for churn, purchase, and retention prediction, and much more.

Auto-ML platform for ad-hoc machine learning tasks (regression, classification, clustering, time series forecasting) with explainable ML reports for churn, purchase, and retention prediction, and much more.

Up-to-date performance marketing reports (campaign performance overview, Reach/Spend Analysis)

Up-to-date performance marketing reports (campaign performance overview, Reach/Spend Analysis)

Support in marketing automation (create push notification campaign, push notification history)

Support in marketing automation (create push notification campaign, push notification history)

Behavioral targeting for Automated Campaign Personalization

Behavioral targeting for Automated Campaign Personalization

Create Notebook for your executives, investors, and yourself

Create Notebook for your executives, investors, and yourself

Create different dashboards for your each team

Create different dashboards for your each team

Real-time detection of anomalous behavior in data

Real-time detection of anomalous behavior in data

Seamless connection to data storage, analytics, CRM, and business communication tools and APIs

Seamless connection to data storage, analytics, CRM, and business communication tools and APIs

Platforms supported (Web-based, Mobile, TV applications)

Platforms supported (Web-based, Mobile, TV applications)

Ease of use

Ease of use

Interactive funnel analysis reports with compelling visualizations

Interactive funnel analysis reports with compelling visualizations

Up-to-date user retention reports and charts

Up-to-date user retention reports and charts

User onboarding in-app guides

User onboarding in-app guides

Quality of Support

Quality of Support

Change and categorize event names

Change and categorize event names

Control events mode on/off

Control events mode on/off

B2Metric has a wider variety of reports spanning all your businesses needs and is powered with predictive AI to not only understand the past, but predict the future.

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AI-based marketing analytics that reduces user churn & increases growth

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AI-based marketing analytics that reduces user churn & increases growth

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AI-based marketing analytics that reduces user churn & increases growth

Thoroughly examine your data

B2Metric does not take your data at face value. It thoroughly examines it to separate useful trends from sporadic anomalies and make sure your analysis brings value to your business.

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Thoroughly examine your data

B2Metric does not take your data at face value. It thoroughly examines it to separate useful trends from sporadic anomalies and make sure your analysis brings value to your business.

Campaign Screen
Thoroughly examine your data

B2Metric does not take your data at face value. It thoroughly examines it to separate useful trends from sporadic anomalies and make sure your analysis brings value to your business.

Campaign Screen
Take your marketing campaigns to the next level

B2Metric is more than just a product analytics tool. It also supports marketing analytics by creating push notifications and performance marketing campaigns with just a few clicks.

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Take your marketing campaigns to the next level

B2Metric is more than just a product analytics tool. It also supports marketing analytics by creating push notifications and performance marketing campaigns with just a few clicks.

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Empower your site reliability team

With B2metric, you can not only track your users, but also easily access detailed app crash reports to improve product reliability

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Empower your site reliability team

With B2metric, you can not only track your users, but also easily access detailed app crash reports to improve product reliability

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Empower your site reliability team

With B2metric, you can not only track your users, but also easily access detailed app crash reports to improve product reliability

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Know who your real customers are

B2Metric not only provides an overview of user interactions with the platform, but also allows you to uncover details about your users through user composition and user search reports by location, device, or behavior. Additionally, you can group similar customers into cohorts and monitor their journeys individually.

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Know who your real customers are

B2Metric not only provides an overview of user interactions with the platform, but also allows you to uncover details about your users through user composition and user search reports by location, device, or behavior. Additionally, you can group similar customers into cohorts and monitor their journeys individually.

Campaign Screen
Know who your real customers are

B2Metric not only provides an overview of user interactions with the platform, but also allows you to uncover details about your users through user composition and user search reports by location, device, or behavior. Additionally, you can group similar customers into cohorts and monitor their journeys individually.

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AutoML and explainable AI

Incorporating machine learning and predictive capabilities into your analytics has never been easier. Build state-of-the-art machine learning models in just a few clicks, without engineering or programming effort. Simply upload your dataset, select your algorithm, and B2Metric Auto-ML Studio will preprocess your data, train your model, select features, tune your hyperparameters, and deliver an exportable model and intuitive ML We provide both reports to understand the model results.

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AutoML and explainable AI

Incorporating machine learning and predictive capabilities into your analytics has never been easier. Build state-of-the-art machine learning models in just a few clicks, without engineering or programming effort. Simply upload your dataset, select your algorithm, and B2Metric Auto-ML Studio will preprocess your data, train your model, select features, tune your hyperparameters, and deliver an exportable model and intuitive ML We provide both reports to understand the model results.

Campaign Screen
AutoML and explainable AI

Incorporating machine learning and predictive capabilities into your analytics has never been easier. Build state-of-the-art machine learning models in just a few clicks, without engineering or programming effort. Simply upload your dataset, select your algorithm, and B2Metric Auto-ML Studio will preprocess your data, train your model, select features, tune your hyperparameters, and deliver an exportable model and intuitive ML We provide both reports to understand the model results.

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Trusted By 200K+ Users

What Our Customers Say?

Explore the potential of B2Metric through our customers' experiences. Share your review on:

  • “We are using B2Metric’s products and services to analyze and predict power usage in households around Turkey…"

    Reviewer Function: Management / Business Consulting

    Industry: Energy and Utilities Industry

  • “B2Metric is a top-notch Automated ML modeling platform for Banking and Finance."

    Reviewer Function: Data and Analytics

    Industry: Banking

  • “The Best Customer Journey Automated Machine Learning solution for Insurance.”

    Reviewer Function: Product Management

    Industry: Insurance

  • “Self-service robust platform and a great team with fast support and problem resolution”

    Reviewer Function: Investor

    Industry: Insurance

Trusted By 200K+ Users

What Our Customers Say?

Explore the potential of B2Metric through our customers' experiences. Share your review on:

  • “We are using B2Metric’s products and services to analyze and predict power usage in households around Turkey…"

    Reviewer Function: Management / Business Consulting

    Industry: Energy and Utilities Industry

  • “B2Metric is a top-notch Automated ML modeling platform for Banking and Finance."

    Reviewer Function: Data and Analytics

    Industry: Banking

  • “The Best Customer Journey Automated Machine Learning solution for Insurance.”

    Reviewer Function: Product Management

    Industry: Insurance

  • “Self-service robust platform and a great team with fast support and problem resolution”

    Reviewer Function: Investor

    Industry: Insurance

Trusted By 200K+ Users

What Our Customers Say?

Explore the potential of B2Metric through our customers' experiences. Share your review on:

  • “We are using B2Metric’s products and services to analyze and predict power usage in households around Turkey…"

    Reviewer Function: Management / Business Consulting

    Industry: Energy and Utilities Industry

  • “B2Metric is a top-notch Automated ML modeling platform for Banking and Finance."

    Reviewer Function: Data and Analytics

    Industry: Banking

  • “The Best Customer Journey Automated Machine Learning solution for Insurance.”

    Reviewer Function: Product Management

    Industry: Insurance

  • “Self-service robust platform and a great team with fast support and problem resolution”

    Reviewer Function: Investor

    Industry: Insurance