B2Metric & Pendo


We don’t compete with


Our platforms complement each other
to fit your needs on some points

But there are some differences

Choosing the right tool for your needs

When to use

  • A/B testing
  • Interactive funnel analysis reports with compelling visualizations
  • User onboarding

When to use

  • Adaptive Learning and Automated Machine Learning Features.
  • Up-to-date performance marketing reports. Campaign performance overview, Reach/Spend Analysis.
  • Campaign optimization solution.
  • Explainable AI for Data Scientists & Analytics teams.
  • Predict next-best actions of your users
  • More analytics and CDP platform connections

B2Metric combines detailed analytics reports with predictive capabilities to empower your product, marketing, and engineering teams.

How B2Metric compares to Pendo
Auto-ML platform for ad-hoc machine learning tasks (regression, classification, clustering, time series forecasting) with explainable ML reports for churn, purchase, and retention prediction, and much more.
Detailed app crash report (crash free rate, daily crash count, crashes by device or OS version, crashes by device model, Android exceptions)
Up-to-date performance marketing reports (campaign performance overview, Reach/Spend Analysis)
Support in marketing automation (create push notification campaign, push notification history)
AI-powered predictive analytics to foresee user behavior and reduce churn
Create custom cohorts and monitor their customer journey using detailed cohort analysis reports
Real-time detection of anomalous behavior in data
Seamless connection to data storage, analytics, CRM, and business communication tools and APIs
Product metrics (active users, downloads, engagement time, etc)
Screen flow reports to discover how users navigate your product
Interactive funnel analysis reports with compelling visualizations
Up-to-date user retention reports and charts
User onboarding in-app guides
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Thoroughly examine your data

B2Metric does not take your data at face value. It thoroughly examines it to separate useful trends from sporadic anomalies and make sure your analysis brings value to your business.

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Take your marketing campaigns to the next level

More than just a product analytics tool, B2Metric also assists you in marketing analytics, making push notification or performance marketing campaigns just a few clicks away.

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Empower your site reliability team

B2metric allows you not only to track your users, but also to improve the reliability of your product with easy access to detailed app crash reports

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Get to know who your customers really are

B2Metric does not only show you a summary of user interaction with your platform, it allows you to uncover minute details about your users through user composition and user lookup reports according to location, device, or behavior. Moreover, you can group similar customers together in cohorts and monitor their customer journey separately.

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AutoML and explainable AI

Embedding machine learning and predictive capabilities into your analytics has never been easier. Create state-of-the art machine learning models with just a few clicks, and with no engineering or coding effort needed. Simply upload your dataset and select an algorithm, and B2Metric Auto-ML Studio will take care of data preprocessing, model training, feature selection, and hyperparameter optimization, giving you both a model ready to be exported and intuitive explainable ML reports to understand your model’s results.


B2Metric is a Top-Notch Automated ML Modeling Platform For Banking And Finance. We use B2metric ML Studio for our Banking customer retention, segmentation, behavior analysis and propensity predictions. High-accurate ML models give us great customer insights...

Mehmet Yaşar SungurHead of CRM & Data Science & Data AnalyticsAktifBank

B2Metric helped us to make smarter decisions on evaluating discount requests using Machine Learning algorithms. They provided technical expertise and did a great job in a short amount of time.

Yalcın TerlemezDigital & Financial Division ManagerAKSİGORTA

We have searched and tried many Auto-ML tools before. But B2Metric is the most suitable customer journey predictive analytics solution for our insurance business needs. Automated machine learning solutions with divergent thinking systems for churn prediction, risk analysis and customer segmentation in life insurance customers.

Esin BingölData ScientistMetLife

B2Metric ML Studio is a robust AutoML pipeline solution for our automotive big data predictive analytics. We implemented our spare parts marketing & sales data with B2Metric and create stock optimization and sales forecasting ML model with highly good accuracy.

Ali ÖzkanSpare Part PurchasingTOFAŞ OTOMOBİL FABRİKASI AŞ.
Leading Energy and Utilities Industry Company

B2Metric has successfully integrated and deployed a dashboard where we can continuosly track critical parameters for our business. Plus, agility in response, clear user interface, well designed data relation.

CEOLeading Energy and Utilities Industry CompanyGartner.com

We built our weekly data analysis reports architecture with B2Metric. They have done an excellent job by providing a solution for our endless needs as an OTT startup.

Koray DinçalpHead of GrowthGain TV

B2Metric provides robust predictive big data and predictive analytics solutions and services into our high-traffic online business. Highly good job with a talented team.

Serhan D. KIYMAZCTO, Bilyoner.comBilyoner.com

B2Metric ML Studio model predictions’ accuracy is highly successful and gives us the best customer journey and segmentation results within our massive customer data. The extensible and customizable solution works very well in different data modeling use cases in our company.

Buse AltınelProduct OwnerMynet
B2Metric IQ Analytics
B2Metric ML Studio - Auto ML

Perfectly suits startups who want to accelerate customer journey and product analytics with power of AI.

Our free plan includes
Up to 50K Montly Tracked User
Core reports for user journey analysis
Core reports for user journey analysis
5 Collabrators

Great for scale-up companies looking for out of the box customer journey predictive analytics to boost revenue.

Everything in Starter, plus
Up to 1M Monthly Tracked User
Advance User Analytics
Behavioral Segments
Unlimited Collabrator
Unlimited Integration
Targeted Marketing Action

Ideal for cross-functional teams who need deeper insights and data governance.Custom plans and pricing to suit your needs

Everything in Growth, plus
1M+ Montly Tracked User
Custom Data Mapping and Data Dictionary
Custom Reports and Templates Dashboards
Predictive Analysis
Prioritized Support

Please contact us for enterprise solutions

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It is very important to us to increase the quality of our products and services, we look forward to receiving your feedback and assure you that it will be greatly appreciated.