Product Updates April 2024

Campaign Manager

You can instantly launch SMS, email, and push notification campaigns to your desired audience or schedule using Campaign Manager. Could you define your target audience by analyzing your data with B2Metric's descriptive or predictive modules, take action using Campaign Manager, and increase your conversion rates and revenue?

Customize quiet hours and message caps to prevent users from receiving campaigns during unwanted times and to avoid excessive campaign spam. Once you've selected the delivery time for your campaign, you can now choose your target audience for delivery.

Target Audience Selection Strategies for Campaign Optimization

You can determine your target audience by selecting the segments you've created using IQ analytics for your campaigns. Alternatively, you can create rule-based segments to target your audience at a more granular level. You can also feed this section with the outputs of your churn prediction model. Target those with a high probability of churn as decided by the model to bring them back.

A/B Testing

You can create A/B groups for the audience entering the campaign. This way, you can determine which of your campaigns is more successful, decide on the action method to take on the path to your goal, and gain know-how in understanding your users.

Track Your Campaign's Performance Metrics

Review the number of interactions your campaigns received and how much of this interaction resulted in revenue from the Campaign Result screens. Monitor the performance of your A/B test groups separately to see which campaign is yielding effective returns from which audience, and provide insights to optimize your campaigns.