Learn B2Metric, end to end
B2Metric is a customer intelligence platform: it unifies your event data, lets you analyze it with AI or classic reports, predicts what each customer will do next, and turns those insights into campaigns — all in one workspace.
Explore the product#
- AskyAsk questions in plain language and get charts, tables and explanations back.
- AgentsAlways-on AI agents that detect risks and opportunities and propose campaigns.
- InsightsEvent analysis, funnels, flows, retention and session replay.
- AudienceUnified user profiles, segments and RFM scoring.
- A/B TestRun experiments and measure them on reusable metrics.
- ML LabChurn prediction and product / user recommendations.
- Campaign ManagerROAS tracking, journey orchestration, SMS, WhatsApp, Email and Push.
- DataConnect sources and review the events and properties you collect.
How the pieces fit together#
Most teams use B2Metric as a loop: collect behavioral data, understand it, predict what happens next, and act on it — then measure the result and repeat.
| Stage | What you do | Where in B2Metric |
|---|---|---|
| Collect | Send events from web, iOS, Android, warehouses, CRM and ad tools. | Data |
| Understand | Ask questions, build reports and dashboards, inspect individual users. | Asky, Insights, Dashboards, Audience |
| Predict | Score churn risk, next-best product and purchase likelihood. | ML Lab |
| Act | Build segments and launch journeys, messages and ad audiences. | Segments, Journey Orchestration, Channels, Agents |
| Measure | Compare test vs. control and track spend efficiency. | A/B Test, Campaign List, ROAS |
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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.