Segments

Define audiences from behavior and properties, keep them fresh automatically, and send them to your marketing destinations.

All segments with user count, type and dates.

Create a segment#

Users who purchased and added to cart at least once in the last 30 days.

Add filters
Click Filter and build conditions like who did Purchase · Total Events · Is · 1 · Last 30 Days. Combine conditions with and.
Add groups
Use Add Group to combine several condition groups.
Set the update frequency
Choose how often the segment is recomputed (e.g. Daily — the segment updates every day at 09:00).
Optional: A/B Testing
Turn on A/B Testing to split the segment into groups and measure campaign impact.
Compute and save
Click Compute Segment to preview the size, then Save Segment.

Open a segment to see its user count, type and creation date, and the destinations it syncs to.

A churn segment synced to a B2M Campaign Flow, Google Ads, Emarsys and Meta Ads.

Sync type	Meaning
Real-Time	Changes are pushed as soon as users enter or leave the segment.
One-Time Sync	The audience is sent once.
Daily / Monthly Synced	The destination is refreshed on a schedule.

Use Create Campaign Flow to start a Journey Orchestration journey for this segment, or Manage Destinations to add or edit destinations.

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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.