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Product to User

Start from a product and find the users most likely to buy it.

Product groups — click See Users next to any product.
Product groups — click See Users next to any product.

  1. Pick a product

    Search or browse the product list and click See Users.

  2. Review the audience

    Users are ranked by predicted purchase probability, with age, gender, purchase amount and location.

  3. Act

    Use Add Filter to narrow the list, Save as Segment to target it, or Export to Excel.

Users most likely to purchase the selected product.
Users most likely to purchase the selected product.
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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.