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Emincan Tetik
•
Jul 9, 2026
The Omnichannel Blind Spot: Why Most Retailers Still Don't Know Their Own Customers
A shopper buys in your store on Saturday. On Monday she gets an email promoting the same product at 20% off. It's a data unification failure. Here's how B2Metric fixes it.
Marketing and Analytics
Emincan Tetik
•
Jul 1, 2026
Why Complex Event Processing Is the Missing Engine in Telecom Campaign Management
Most telecom campaign systems batch overnight and send yesterday's signal to a customer who decided this morning. Here's why Complex Event Processing — and how B2Metric Flowly sits on top of it
Technical Insights
Emincan Tetik
•
Jun 15, 2026
The Data Was Always There. Your Analysts Just Couldn't Talk to It.
We deployed B2Metric Asky at a large fintech — turning Oracle databases and BI dashboards into something analysts can simply talk to. No SQL, no 40 open tabs. Just a question and a validated memo
Technical Insights
Emincan Tetik
•
Jun 12, 2026
The Analytics Stack Sitting in Your Blind Spot — And Why Regulators in Turkey and MENA Are Coming For It
KVKK fined 16,000+ organizations in a single sweep. Saudi Arabia's PDPL is in active enforcement. Your analytics stack is the liability. Here's what every enterprise needs to understand — and fix.
Technical Insights
Emincan Tetik
•
Jun 11, 2026
Teaching Gemma-2-2B to Actually Speak Turkish
Around 100 million people speak Turkish — but most open-source language models handle it poorly. Here's how the B2Metric AI team fine-tuned Gemma-2-2B for Turkish, achieving 19% accuracy improvement
Machine Learning & AI
Emincan Tetik
•
Jun 9, 2026
Stop Reading Dashboards. Just Ask Your Data — Meet B2Ask
Meet B2Ask — the conversational AI agent built inside B2Metric that lets product and marketing teams ask data questions in plain English and get instant answers, explanations, and recommended actions.
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