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Latest posts
B2Metric Team
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Oct 12, 2026
Predictive Customer Journey Orchestration: How Agentic AI Turns Predictions into Action
Predictive customer journey orchestration with AI agents: forecast churn, pick the next best action and act in real time. Get the 5-step playbook.
Marketing and Analytics
B2Metric Team
•
Oct 5, 2026
Composable CDP: A Practical Guide for Telecom, Banking and Retail (2026)
What a composable CDP is, where it beats a packaged CDP, where it falls short, how hybrid and agentic CDPs change the picture, and how telecom, banking and retail teams should choose.
Technical Insights
B2Metric Team
•
Sep 24, 2026
The Fundamentals of AI Agent Security: Prompt Injection and the Harness
How an AI agent gets hijacked, and why security has to live in the harness rather than in the model. A walkthrough with working code, real attacks and layered defenses.
Technical Insights
Emincan Tetik
•
Jul 9, 2026
The Omnichannel Blind Spot: Why Most Retailers Still Don't Know Their Own Customers
A shopper buys in your store on Saturday. On Monday she gets an email promoting the same product at 20% off. It's a data unification failure. Here's how B2Metric fixes it.
Marketing and Analytics
Emincan Tetik
•
Jul 1, 2026
Why Complex Event Processing Is the Missing Engine in Telecom Campaign Management
Most telecom campaign systems batch overnight and send yesterday's signal to a customer who decided this morning. Here's why Complex Event Processing — and how B2Metric Flowly sits on top of it
Technical Insights
Emincan Tetik
•
Jun 15, 2026
The Data Was Always There. Your Analysts Just Couldn't Talk to It.
We deployed B2Metric Asky at a large fintech — turning Oracle databases and BI dashboards into something analysts can simply talk to. No SQL, no 40 open tabs. Just a question and a validated memo
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