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Latest posts
Emincan Tetik
•
May 25, 2026
New Channel Announcement: WhatsApp Comes to B2Metric's Journey Orchestration
WhatsApp is now a native channel inside B2Metric Flowly.
Product & Use Cases
Emincan Tetik
•
May 25, 2026
B2Metric Secures Investment from Türkiye Development Fund's INVEST101
Türkiye Development Fund has officially announced their investment in B2Metric through the INVEST101 fund, established in partnership with TKF and ODTÜ TEKNOKENT.
Marketing and Analytics
Emincan Tetik
•
May 18, 2026
What's on the Screen That Stays on 24/7 in E-bebek's Meeting Room?
E-bebek's Product and UX teams open B2Metric IQ Analytics every single morning. Here's how Turkey's leading baby e-commerce brand tracks every micro-step of the customer journey in real time.
Marketing and Analytics
Emincan Tetik
•
May 18, 2026
B2Metric A/B Test and Feature Experiment Product
We just shipped Feature Test inside B2Metric CDP. Run controlled experiments, get statistically validated results, and roll out new features from 10% to 100%
Product & Use Cases
Emincan Tetik
•
May 18, 2026
You Don't Have a Conversion Problem. You Have a Visibility Problem.
Traditional funnels only show you what you already knew to look for. Flow Analytics inside B2Metric maps every path your users actually take — before and after any event — with no setup required.
Marketing and Analytics
Emincan Tetik
•
May 18, 2026
What Is a Composable CDP — And Why the Old Way of Managing Customer Data Is Broken
Traditional CDPs duplicate your data, lock you in, and take 12 months to implement. The Composable CDP flips the model — working on top of the infrastructure you already have.
Marketing and Analytics
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