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Latest posts

B2Metric Team

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Sep 24, 2026

The Fundamentals of AI Agent Security: Prompt Injection and the Harness

How an AI agent gets hijacked, and why security has to live in the harness rather than in the model. A walkthrough with working code, real attacks and layered defenses.

Technical Insights

Emincan Tetik

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Jul 9, 2026

The Omnichannel Blind Spot: Why Most Retailers Still Don't Know Their Own Customers

A shopper buys in your store on Saturday. On Monday she gets an email promoting the same product at 20% off. It's a data unification failure. Here's how B2Metric fixes it.

Marketing and Analytics

Emincan Tetik

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Jul 1, 2026

Why Complex Event Processing Is the Missing Engine in Telecom Campaign Management

Most telecom campaign systems batch overnight and send yesterday's signal to a customer who decided this morning. Here's why Complex Event Processing — and how B2Metric Flowly sits on top of it

Technical Insights

Emincan Tetik

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Jun 15, 2026

The Data Was Always There. Your Analysts Just Couldn't Talk to It.

We deployed B2Metric Asky at a large fintech — turning Oracle databases and BI dashboards into something analysts can simply talk to. No SQL, no 40 open tabs. Just a question and a validated memo

Technical Insights

Emincan Tetik

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Jun 12, 2026

The Analytics Stack Sitting in Your Blind Spot — And Why Regulators in Turkey and MENA Are Coming For It

KVKK fined 16,000+ organizations in a single sweep. Saudi Arabia's PDPL is in active enforcement. Your analytics stack is the liability. Here's what every enterprise needs to understand — and fix.

Technical Insights

Emincan Tetik

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Jun 11, 2026

Teaching Gemma-2-2B to Actually Speak Turkish

Around 100 million people speak Turkish — but most open-source language models handle it poorly. Here's how the B2Metric AI team fine-tuned Gemma-2-2B for Turkish, achieving 19% accuracy improvement

Machine Learning & AI