Email campaigns, built into your customer journeys
Design and send personalized emails as a native step inside any Flowly journey — right alongside WhatsApp, SMS and Push, with the same segment logic you already use.
What it is
Start from one of the ready-made email templates, or build your own from scratch using the drag-and-drop design toolbar — no code required either way. As you design, the email is previewed live in both desktop and mobile layouts, so you know exactly what your audience will see. The Email step lives in the same visual journey editor as every other channel — audiences, segments and behavioral events flow in directly, with no separate integration or CSV import required.
How it works
Pick a template or start from scratch
Choose one of the ready-made email templates, or build your own with the drag-and-drop design toolbar.
Preview on desktop and mobile
Your design is shown live in both desktop and mobile layouts while you build it.
Drop it into any journey
Connect the Email node after a Trigger, a Check Condition, or a Wait step — no separate integration needed.
Launch and track performance
Node-level metrics show how this exact Email step is performing within the journey.
Where it fits in a journey
An Email step can follow a Trigger, a Check Condition, or a Wait — and every journey must end in a Notification or Action step, so Email is a valid finish line too.
Reacting to a live behavior, with a pause built in
The one-hour Wait gives the user room to complete the purchase on their own — the email only goes out if the condition still applies afterward.
Why teams use it
One editor, every channel
Email sits in the same journey builder as WhatsApp, SMS, Push and Bonus actions — no separate tool to learn or maintain.
Segment logic you already trust
Check Condition reuses the exact same filtering logic as B2Metric Segmentation — nothing new to learn.
Timed to the moment, not the send button
Combine Wait steps with real-time triggers so the email lands exactly when it matters — like an hour after cart abandonment.
Delivered through trusted partners
Email sends route through third-party delivery providers — integrations with Infobip and Telesign are underway today.
Built for
Companies with high message volume and behavior-led communication needs get the most out of the Email channel — especially teams already running push/SMS/WhatsApp/email together in the same journey.
Add Email to your next journey
Start free — no credit card. Build your first Email-powered journey in Flowly today.
