CRM campaigns
Drop a segment into an email, SMS or push campaign and let it refresh on every send.
B2Metric · Segmentation
Gain macro insights with micro-segments.
Divide your users into micro-segments based on shared behavior patterns — then deliver tailored experiences across every channel. Define an audience once and let behavioral signals keep it current.
Real-timeSegments update themselves
RFM + AIAutomated & predicted
One profileAcross every device
audience · 21,610 users
Behavioral segments
Champions4,82022%
Loyal customers3,64017%
Promising2,91013%
At risk2,15010%
Hibernating1,8809%
New & curious6,21029%
4.8★★★★★Capterra
4.9★★★★★Product Hunt
4.6★★★★★G2
5.0★★★★★Gartner
What we solve
Stop segmenting by hand.
B2Metric automates the work of slicing huge volumes of user data. Stack the traits, events and predicted intent that define an audience — the segment counts itself, live, and keeps refreshing as people cross the threshold. No more exports, no more stale lists.
- Combine attributes, behavior and AI scores in one rule set.
- Membership recalculates in real time — never a manual refresh.
- Save it once and reuse the same audience everywhere.
VIP win-back
Match ALL rulesLifetime valuelifetime_value ≥ $500
Purchase frequencyorders_90d ≥ 3
Recencydays_since_visit > 21
Predicted churnchurn_score > 0.6AI
Reachabilitypush_opt_in = true
Regioncountry in [TR, US, DE]
Profiles in this segment
2,293of 48,230
Frequency →
Champions
Loyal
Can't lose
At risk
Potential
Needs attn.
Hibernating
New
Lost
Recency →
ChampionsLoyalPotentialAt riskCan't loseHibernatingNewLost
How we stand out
Automated segmentation, meet RFM.
What sets us apart is the seamless blend of automated clustering and classic RFM analysis. Every customer lands in a cell by recency, frequency and monetary value — so you can instantly spot high-value segments, read behavior patterns at a glance, and tailor campaigns to exactly the group that needs them.
- Surface Champions and Can't-lose customers automatically.
- Catch At-risk and Hibernating users before they're gone.
- Turn any cell into a targetable, living segment.
The technology
One person. Every device. One profile.
We stitch device IDs and user IDs into a single identity, so one customer is counted once — not three times. Event data captures every interaction inside your product, and custom user properties layer on demographics, preferences and lifecycle stage. That unified profile is what every segment is built from.
- Cross-device identity from device & user IDs.
- Rich event streams from web, app and server.
- Custom user properties for any attribute you track.
Web
anon_8f21c4iOS app
idfv_3c9e…CRM
u_44192Sarah Jenkins
1 person · 3 devices · merged
ChampionsLTV ₺18.4KPush-opted-iniOS + Web
Reusable everywhere
Build it once, target it anywhere
A segment isn't a dead-end export. The same living audience powers every activation surface across B2Metric.
Journeys
Branch Flowly journeys on segment membership — entry, exit and wait-until in real time.
App push
Target in-the-moment notifications to a living audience instead of a static export.
A/B experiments
Hold out, target or split any segment to measure true incremental lift.
AI-based marketing analytics that reduces churn & grows revenue.
Turn raw behavior into living micro-segments — and put them to work in minutes.
B2Metric · Segmentation
Gain macro insights with micro-segments.
Divide your users into micro-segments based on shared behavior patterns — then deliver tailored experiences across every channel. Define an audience once and let behavioral signals keep it current.
Real-timeSegments update themselves
RFM + AIAutomated & predicted
One profileAcross every device
audience · 21,610 users
Behavioral segments
Champions4,82022%
Loyal customers3,64017%
Promising2,91013%
At risk2,15010%
Hibernating1,8809%
New & curious6,21029%
4.8★★★★★Capterra
4.9★★★★★Product Hunt
4.6★★★★★G2
5.0★★★★★Gartner
What we solve
Stop segmenting by hand.
B2Metric automates the work of slicing huge volumes of user data. Stack the traits, events and predicted intent that define an audience — the segment counts itself, live, and keeps refreshing as people cross the threshold. No more exports, no more stale lists.
- Combine attributes, behavior and AI scores in one rule set.
- Membership recalculates in real time — never a manual refresh.
- Save it once and reuse the same audience everywhere.
VIP win-back
Match ALL rulesLifetime valuelifetime_value ≥ $500
Purchase frequencyorders_90d ≥ 3
Recencydays_since_visit > 21
Predicted churnchurn_score > 0.6AI
Reachabilitypush_opt_in = true
Regioncountry in [TR, US, DE]
Profiles in this segment
2,293of 48,230
Frequency →
Champions
Loyal
Can't lose
At risk
Potential
Needs attn.
Hibernating
New
Lost
Recency →
ChampionsLoyalPotentialAt riskCan't loseHibernatingNewLost
How we stand out
Automated segmentation, meet RFM.
What sets us apart is the seamless blend of automated clustering and classic RFM analysis. Every customer lands in a cell by recency, frequency and monetary value — so you can instantly spot high-value segments, read behavior patterns at a glance, and tailor campaigns to exactly the group that needs them.
- Surface Champions and Can't-lose customers automatically.
- Catch At-risk and Hibernating users before they're gone.
- Turn any cell into a targetable, living segment.
The technology
One person. Every device. One profile.
We stitch device IDs and user IDs into a single identity, so one customer is counted once — not three times. Event data captures every interaction inside your product, and custom user properties layer on demographics, preferences and lifecycle stage. That unified profile is what every segment is built from.
- Cross-device identity from device & user IDs.
- Rich event streams from web, app and server.
- Custom user properties for any attribute you track.
Web
anon_8f21c4iOS app
idfv_3c9e…CRM
u_44192Sarah Jenkins
1 person · 3 devices · merged
ChampionsLTV ₺18.4KPush-opted-iniOS + Web
Reusable everywhere
Build it once, target it anywhere
A segment isn't a dead-end export. The same living audience powers every activation surface across B2Metric.
CRM campaigns
Drop a segment into an email, SMS or push campaign and let it refresh on every send.
Journeys
Branch Flowly journeys on segment membership — entry, exit and wait-until in real time.
App push
Target in-the-moment notifications to a living audience instead of a static export.
A/B experiments
Hold out, target or split any segment to measure true incremental lift.
AI-based marketing analytics that reduces churn & grows revenue.
Turn raw behavior into living micro-segments — and put them to work in minutes.
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Copyright © 2025 B2Metric | All Rights Reserved