Introducing Corpus: The AgenticOS for Telecom CVM
Operators are being asked to grow under tighter margins, sell outcomes instead of inputs, and put agentic AI to work without losing control. Corpus is how a CVM team does that: one versioned telecom customer profile, and agents that act on it with a human in the loop.
One telecom customer. Every decision. Agents that act.Watch on YouTube: The Corpus film
- 0:00The profile that can act
- 0:19Nine steps, raw feed to decision
- 0:25Meet asky
- 0:38From a question to a live journey
- 1:13Ask the dashboard
- 1:39Agent Builder Studio
In short
- B2Metric is launching Corpus, The AgenticOS for Telecom CVM: one telecom customer profile and the agents that act on it.
- EY-Parthenon's October 2026 playbook for operators finds that value is moving to outcome-led propositions, that operators face real financial pressure, and that agentic AI should change how work and decisions flow, not just automate tasks.
- Corpus puts those principles into the CVM team's daily work: a shared customer-data foundation, decisions that carry their reason, reusable agents, and approval before anything leaves the building.
- The approach is proven in production: Türk Telekom has run B2Metric's predictive models for 6+ years with a 35%+ reduction in churn.
What EY-Parthenon's latest telecom playbook tells operators
In October 2026, EY-Parthenon published Winning the next wave of B2B ICT growth, a strategic playbook for telecom operators on where to play, what to own and how to industrialise delivery.Source [1] The report is written about the B2B ICT market, but its central argument reaches every commercial team inside an operator, including the CVM desk.
The headline is that the opportunity is still growing, while the basis of competition is changing. Connectivity remains the foundation, yet EY-Parthenon argues that more of the value now goes to providers that combine it with managed services, clear service commitments and accountability for results.
- c.5.7%annual growth in global ICT spending since 2023
- >US$7tnexpected global ICT spend by 2030
- <10%of revenue from B2B at less advanced operators
- 35–40%B2B revenue share in more favourable market contexts
Figures as reported in EY-Parthenon, Winning the next wave of B2B ICT growth, October 2026, sections 1.1 and 1.2.Source [1]
That gap between under 10% and 35–40% is, in EY-Parthenon's words, a structural sign of under-participation. It arrives at a difficult moment. The report notes that in 2026 some operators face free cash flow pressure, with return on capital close to or below their cost of capital. Every growth initiative therefore needs a clear route to repeatable delivery, measurable commercial traction and credible unit economics.
Value is moving up the stack, but the real winners sell outcomes, not inputs.EY-Parthenon, section 1.1
Enterprise buyers already behave this way. Citing EY's 2026 Reimagining Industry Futures study, the report describes buyers who favour providers that reduce complexity, simplify procurement and translate technical capability into clear business benefits, with secure, outcome-led solutions backed by service-level commitments.
Four connected choices
According to EY-Parthenon, the operators best placed to win make four connected choices. They define how they participate. They focus on use cases where network and platform capabilities materially influence the outcome. They keep the commercial and service control points that protect value. And they industrialise delivery through reusable products, partners, data and automation, including agentic AI.
Three ways to play
The report sets out three stylised participation models. EY-Parthenon stresses that they are not a hierarchy: each carries trade-offs that suit some operators better than others.
- Model A
Lean connectivity owner
Wins by delivering dependable, programmable connectivity, exposing attributes such as latency, identity and location as APIs. Measured on service quality, partner adoption and API revenue.
- Model B
Vertical solution owner
Owns a repeatable solution in a small number of verticals, integrates partner components and stays accountable for the outcome. Measured on platform usage, industry revenue mix and managed-services share.
- Model C
Ecosystem orchestrator
Coordinates several providers around an end-to-end outcome and governs commercial rules, data exchange and SLAs. Measured on time-to-SLA, SLA attainment, in-life margin and zero-touch fulfilment.
Summarised from EY-Parthenon, section 2.1 and Exhibit 2.Source [1]
On where to play, EY-Parthenon's analysis indicates that operators grow faster when they focus on three to five verticals where infrastructure, brand and ecosystem position give them a structural advantage. The report highlights cybersecurity, government, healthcare and financial services as sectors where telcos hold a defensible right to win, with automotive, energy and AI factories as selective plays.
It is equally direct about past lessons. Operators create value where network capabilities are tightly linked to business outcomes and the operator controls the proposition, the integration and the SLA. They lose margin when they overbuild applications or spread themselves too thin. The stated focus is to own what is needed to price and deliver outcomes, and to partner for everything else.
Why this lands on the CVM desk
The second half of the playbook is about execution, and this is where it speaks most directly to customer value management. EY-Parthenon calls for one commercial engine that connects customer insight, proposition development, demand generation, sales, pricing, deal governance, delivery and renewal, while adapting the experience to enterprise, mid-market and SMB buyers.
Three points in the report stand out for CVM leaders:
- AI should support the commercial model, not define it. The report lists account prioritisation, guided selling, proposal creation, pricing support and contract monitoring as applications that improve decisions and reduce avoidable effort.
- Performance must be measured beyond bookings. EY-Parthenon points to conversion, sales-cycle time, cost-to-sell, attach rate, in-life margin, service performance, renewal and customer lifetime value.
- A shared data foundation comes first. Agentic AI can coordinate work across sales, solution design, fulfilment and assurance, but the report notes this requires shared data foundations, clear accountability and robust security and compliance controls.
The report also draws a clear line on automation. The ambition, it says, should be zero-touch where appropriate, not the elimination of human judgement. People should move from repetitive processing to customer engagement, exception management and outcome assurance. And agentic AI should raise ambitions beyond automating standalone tasks, towards rethinking workflows, decision rights and organisational boundaries.
EY-Parthenon closes with five takeaways for telecom executives:
- Choose clearlyConfirm the participation model, priority verticals and the capabilities the operator will own.
- Own the control pointsKeep the customer proposition, service accountability and commercial governance.
- Prove before scalingSet thresholds for demand, delivery, repeatability and unit economics before big investment.
- Industrialise deliveryStandardise products, partner models and end-to-end processes.
- Transform through growthUse targeted initiatives to move to a leaner, more automated, data-driven operating model.
EY-Parthenon, Final takeaways for telecom executives.Source [1]
Introducing Corpus
We built Corpus for the team that has to turn these principles into Monday morning. Corpus is The AgenticOS for Telecom CVM. It does two things: it resolves every domain an operator already holds into one telecom customer profile, and it lets agents act on that profile under the CVM team's control.
One telecom customer profile, versioned in time
Telecom data does not arrive tidy. Charging churns hourly, billing restates days later, usage records land late and out of order, roaming waits on settlement, and contact centre vendors disagree. Corpus keeps each domain's own behaviour and resolves 21 domains, from usage and charging to loyalty, devices, branch visits and campaigns, into one identity across party, account and subscription. Every link carries validity dates, so the profile can be read as of any moment.
That last point matters for agentic AI. When an offer, a retention save or a collections action goes out, Corpus records the version of the profile the decision was taken on. The score, the action and the audit trail all agree about who the customer was at that moment.
From a raw feed to a decision, in nine steps
Raw sources and ingest stay in the operator's own systems. Corpus runs the rest: an immutable, bitemporal landing zone, quality gates that block the build, conformed modelling with history, identity resolution in time, the 360 profile, a semantic layer with one definition and one owner per metric, and finally the action. B2Metric's ML models score churn, value and next best offer on point-in-time features, and asky answers questions over what Corpus describes.
Where EY-Parthenon's principles meet Corpus
| EY-Parthenon principle | What the report asks for | How Corpus delivers it for CVM |
|---|---|---|
| Shared data foundation | Agentic AI needs shared data, clear accountability, and security and compliance controls. | Corpus profile. One telecom customer across 21 domains, with history and validity dates, running on-prem or in the operator's own cloud. |
| Own the control points | Keep the customer proposition, service accountability and commercial governance. | Operator-owned decisions. Offers, eligibility and consent are read from the operator's own profile. Agents connect to the operator's tools through MCP servers its admins register. |
| AI supports the commercial engine | Prioritisation, guided selling, pricing support and better decisions with less avoidable effort. | Scores with reasons. Churn risk carries the signals that fired; next best offer reads eligibility off the profile; asky explains dashboards in plain language. |
| Zero-touch where appropriate, human judgement kept | Automate routine work and move people to exceptions and outcome assurance. | Approval before anything leaves. Agents run every step, then stop and show the exact message, segment and offer for a person to approve or reject. |
| Industrialise delivery | Standardise products, partner models and end-to-end processes. | Agent Builder Studio. A CVM manager describes the job once; asky drafts a reusable agent that runs on schedule from a shared library. |
| Measure beyond bookings | Conversion, attach rate, renewal and customer lifetime value. | Governed metrics. A semantic layer with one definition per KPI, and dashboards that asky can read and explain on demand. |
| Prove before scaling | Clear thresholds for demand, delivery and unit economics before major investment. | Start with one journey. We recommend starting with a single retention or recovery use case, measured against a control group, and adding journeys once it proves its numbers. |
What a CVM team can do with Corpus from day one
- Ask your data
asky answers questions such as "Who is going to churn next week?" with governed, read-only SQL, a dry-run cost check and a chart with the business read.
- From insight to journey
asky finds a drop-off, for example in the port-in flow, recommends the fix, and drafts the recovery journey in Flowly after one approval.
- Ask the dashboard
Analyze with AI reads every chart on a KPI dashboard and writes up what moved and why, citing each chart.
- Build agents in plain language
Agent Builder Studio turns a typed brief, such as a weekly prepaid recharge-drop alert, into a scheduled agent with approval built in.
Proven in production
Corpus packages what B2Metric has learned running predictive CVM with operators. Türk Telekom has used B2Metric's models in production for more than six years. stc Kuwait runs CVM on B2Metric AgentOS today.
A telecom operator, on their own infrastructure
stc Kuwait · CLM & Business IntelligenceDeployed inside their own environment
“At stc Kuwait, our CLM & Business Intelligence team used to wait couple of hours and days every time a business question needed a new report team ticket. With Corpus, our team can ask churn or campaign performance questions in plain language and get an answer with a chart in seconds, without a ticket to the data team.”
“What mattered most for us was that Corpus runs on-prem/inside our own environment as a telecom operator, data residency made that non-negotiable. We also expect a reduction in ad-hoc reporting requests, faster time-to-answer on churn segments, campaign segments built end-to-end.”
Altug AldanmazGeneral Manager, Advanced Analytics, CLM & Business Intelligence, stc Kuwait
- Hours and days → seconds
Churn and campaign questions answered without a report ticket.
- Data residency, non-negotiable
Runs inside the operator’s own environment.
- Campaign segments end-to-end
From question to audience, inside the same governance path.
What this means for operators
EY-Parthenon's conclusion is that the winning operators will not chase growth by adding complexity. They will use focused initiatives to simplify the business, prove the future operating model and scale what works. For a CVM team, that future looks concrete: one customer profile that every model and every agent reads, decisions that carry their reason, and a team that designs an agent once and lets it run every week, for every subscriber.
That is what Corpus is for. One telecom customer. Every decision. Agents that act.
See Corpus on your own subscriber data
We start with one use case your CVM team already cares about, such as a retention save or a recharge-drop agent, and measure it before anything scales.
Sources
- EY-Parthenon, Winning the next wave of B2B ICT growth: A strategic playbook for telecom operators: where to play, what to own, how to industrialise to deliver, Ernst & Young LLP, October 2026. Figures and findings cited in this post are EY-Parthenon's, including the IDC and EY studies the report references.
- EY, Reimagining Industry Futures Study, February 2026, cited in the report on enterprise buying behaviour and sector selection.
- EY, Telco of Tomorrow Study, September 2026, cited in the report on automation and the future operating model.
- EY Studio+, The Future of Sales: An EY Point of View, June 2025, cited in the report on the commercial engine.
- GSMA, Open Gateway, cited in the report on standardised network APIs.
This post summarises EY-Parthenon's published research for context. EY has not reviewed or endorsed this post, Corpus or B2Metric's products. Customer results refer to Türk Telekom's production use of B2Metric's predictive models.