Most marketing teams are fighting the same battle every day.

Disconnected systems. Fragmented customer experiences. Manual decisions about which channel to use, what message to send, and when to send it. By the time you react to a customer's behavior, the moment has already passed.

Sound familiar?

We built Flowly to solve exactly this.

What is Flowly?

Flowly is B2Metric's Customer Journey Orchestration (CJO) platform — a single, unified environment where you can design, manage, and optimize every step of the customer journey in real time.

Whether you're in e-commerce, retail, banking, telecoms, or insurance — if you're managing high volumes of customers and struggling to deliver consistent, personalized experiences at scale, Flowly was built for you.

And it's live today.

The Problem We're Solving

Here's what we hear from marketing, CRM, and CX teams constantly: customer experiences feel inconsistent across channels, there's no real-time response to customer behavior, deciding what to send and when is slow and manual, and designing journeys requires technical teams and takes too long.

Flowly eliminates every one of these bottlenecks.

What Makes Flowly Different?

Visual Journey Designer — build complex customer journeys with a simple drag-and-drop canvas. No engineers, no code. Design, test, and launch sophisticated multi-step flows in minutes, not weeks.

Real-Time Decision Engine — Flowly reacts to what your customers do right now. A product added to cart, a page exit, a form abandoned — the right action is triggered within seconds, not hours.

AI-Powered Next Best Action — this is where Flowly goes beyond traditional rule-based automation. By integrating B2Metric's predictive models — churn risk scores, LTV predictions, behavioral signals — Flowly automatically personalizes actions and offers for each customer in real time. The right discount. The right message. The right moment. All determined by AI, not guesswork.

True Omnichannel Orchestration — email, SMS, WhatsApp, mobile push notifications, web personalization. Flowly connects all your channels into a single orchestrated flow so your customers get a seamless experience no matter where they engage.

Custom API Integrations — connect your internal systems and third-party tools to trigger real business actions directly from the journey: issue coupons, load bonus credits, create call center tasks — all through flexible API integrations built right into your flow.

Dynamic Segmentation — go beyond static lists. Build customer segments based on real-time behavioral data, predictive scores, and historical attributes, and watch your audiences update automatically as customer behavior evolves.

A Real Flow, Built in Minutes

Here's a cart abandonment journey built on the canvas: identify users who added items to cart but didn't complete purchase → check if the customer purchased recently (wait 3 min, retry up to 5×) → send a push notification ("Your cart is waiting for you 🛒") → still no conversion? (wait 6 min, retry up to 5×) → send a follow-up push ("Want to take another look at what's in your cart?").

Fully automated. Personalized. Live in under 10 minutes.

What's Coming Next

We're already building the next wave of Flowly capabilities: A/B Testing & Optimization to automatically identify the highest-converting flow, and AI Voice Call Generation to trigger personalized, natural-language AI voice calls as part of any customer journey.

Who Is Flowly For?

Flowly is purpose-built for Marketing Managers, CRM Specialists, and Customer Experience teams who want to deliver enterprise-grade personalization without the enterprise-grade complexity.

If your goal is to increase customer loyalty, reduce churn, and grow customer lifetime value, Flowly gives you the intelligence and the tools to do it.

While most CJO tools on the market are built on rule-based automation, Flowly is built on prediction. That's the B2Metric difference.