Retail omnichannel customer journey analytics
Advanced Ecommerce Analytics
Overview
eBebek, a prominent retailer specializing in baby products, serves families with a wide array of trusted items both in-store and online. As its digital commerce grew, eBebek partnered with B2Metric to optimize customer journeys, boost retention, and deliver a seamless, data-driven shopping experience with hyper-personalized touchpoints.
B2Metric equipped eBebek with advanced AI-powered CDP and analytics tools to:
- Break down engagement and conversion by product category.
- Compare CR/CTR metrics across campaigns and segments.
- Streamline personalized journeys through the checkout funnel.
Challenge
eBebek encountered key challenges in:
Category-Based User Insights
Limited visibility into how customer behavior differed across product categories.
CTR/CR Disparities
Ineffective performance tracking of campaigns by segment and channel, making optimization harder.
Checkout Funnel Drop-Offs
High abandonment rates without clear attribution to user or funnel stage behavior.
Benefits
Through automated journey analysis and AI-powered personalization:
- eBebek reduced bounce rates and improved checkout completion.
- CTR and CR rose through campaign-level A/B testing insights.
- Funnel insights enabled smarter retargeting and faster user recovery.
Solutions
B2Metric provided eBebek with an advanced AI-driven analytics platform, delivering:
CDP Implementation
Consolidated user data from app, website, and offline sources into a centralized platform.
Behavior-Based Segmentation
Mapped journeys by segment and product interest for targeted interventions.
E-commerce Performance Optimization
Enhancing KPIs through tailored analytics dashboards.
Funnel & Conversion Optimization
Analyzed multi-step checkouts with real-time CR/CTR dashboards per category.
Results
- Conversion rates improved significantly through enhanced visibility and optimization of the checkout funnel.
- Click-through rates saw meaningful gains thanks to insights derived from category-level performance analysis.
- Cart abandonment was reduced through targeted, journey-aware remarketing strategies.
- Customer lifetime value increased as a result of more relevant, timely, and personalized communications across channels.
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