B2Metric CDP Transformation & Campaign Orchestration
Advanced Retail Analytics
Project Summary
Gencallar is a predominantly offline retail chain that offers customers credit and installment shopping through its TaksitCard financial product, while also working to grow its e-commerce channel.
B2Metric is an AI platform built specifically for retail businesses that unifies offline and online customer data into a single clean profile, personalizes customer communication through AI-powered segmentation and multi-channel campaign orchestration, and automates risk management for financial products.
Project Goal
The goal of this project is to consolidate Gencallar's fragmented and duplicated customer data with B2Metric CDP into a single 360° profile per customer, build meaningful AI-driven segments from that profile to deliver the right message through the right channel, and apply personalized risk scoring for TaksitCard users to minimize financing costs.
Customer Data Platform
Single Customer Profile · 360°
Data Cleaning
Deduplication engine, ID resolution.
Behavior Tracking
Offline & online journey tracking.
AI Segmentation
Dynamic clusters, ML-based analysis.
Campaign Engine
Orchestration, multi-channel triggers.
Financing Risk
TaksitCard risk engine, limit optimization.
BI & Reporting
Analytics dashboard, performance metrics.
Campaign Management Engine
- Segment-based triggers
- SMS
- Web Push
- E-mail · IVR · In-App
TaksitCard Risk Engine
- AI risk profile
- Limit optimization
- Installment prioritization
- Cost minimization
Offline Customer
In-store shopper
Online Customer
Digital shopper
TaksitCard
Financing user
Anonymous
Cookie visitor
B2Metric CDP consolidates the data coming from every customer type into a single, accurate, and up-to-date profile per individual customer.
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