AI-Powered Customer Intelligence
Transforming customer insights into meaningful engagements and lifelong relationships.
360° Customer View
Unify data across policies, channels and touchpoints for a complete view.
Predictive Lifecycle Engagement
Anticipate needs at every life stage and deliver timely, relevant outreach.
Improved Retention & Loyalty
Reduce churn and build lasting relationships through personalized care.
Smarter Campaigns, Better Results
Optimize marketing spend with AI-driven targeting and personalization.
MetLife, Inc., more commonly known as MetLife, is the holding company of the Metropolitan Life Insurance Company and its subsidiaries. MetLife is among the world's largest providers of insurance, retirement and employee benefits programs, with 90 million customers in more than 60 countries.
ROIs
Call Center Offer's Retention Rate Improvement
Target the right people with AI estimates and increase the retention rate.
Churn Reduction
Don't lose your customers or experience a decrease in revenue — predict which customers will churn with high accuracy and take action.
Savings
Protect your budget by predicting the next product to be purchased, making recommendations, and acting on churn predictions.
Challenge
The inability to analyze customer behaviors and determine their needs correctly brings with it problems and makes it difficult for MetLife marketing teams to create strategies for the future.
In this study with MetLife, it is aimed to provide the highest level of customer experience by revealing the most accurate customer segments and offering special products, campaigns and pricing to each A&H insurance customer.
Benefits
Helps MetLife provide the highest level of customer experience by more accurately defining its customer portfolio across all branches. It also focuses on improving the performance of up-sell and cross-selling campaigns in all sales distribution channels.
Develop a platform that actively learns customer behaviours and generates propensity predictions for MetLife's customer.
Solution
To reveal the most accurate customer segments and offer tailor-made products, campaigns and pricing for each customer.
Customer Churn Prediction
It enabled MetLife to reduce customer churn by 26% with the actions it took for customers likely to churn.
Customer Premium Forecast
Increased premium purchases with affordable offers to customers who are likely to switch to premium.
Offer Suggestion Robot
In addition to churn and premium estimations, customer satisfaction has been increased with the AI-based offer suggestion robot, which suggests which offers should be made to customers.
Overview
MetLife, one of the world's leading insurance companies, uses B2Metric ML Studio Automated Machine Learning and adaptive learning solutions to drive its marketing campaigns.
Use Cases- Customer Churn and Retention Prediction for the next month
- Customer Premium Forecast models
By predicting customers who will churn and providing the best fit campaign through the most effective communication channel, we were able to reduce churn and increase revenue.
"By using B2M we reduced churn rate by 26% and saved $2.1M"
Aytekin GulesanMarketing Director
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