Marketing and Analytics

B2Metric Secures Investment from Türkiye Development Fund's INVEST101
B2Metric Secures Investment from Türkiye Development Fund's INVEST101
author

Emincan Tetik

May 25, 2026

May 25, 2026

May 25, 2026

This is a moment we're incredibly proud of.

Türkiye Development Fund has officially announced their investment in B2Metric through the INVEST101 fund, established in partnership with TKF and ODTÜ TEKNOKENT.

For our team, this isn't just a funding announcement. It's a validation of five years of work — and a signal of what comes next.

What We've Built Since 2020

B2Metric started with a clear conviction: behavioral data is the most valuable signal a business has, and most organizations have no idea how to use it.

We set out to change that. Not by building another dashboard tool, but by building an AI-native behavioral analytics platform that turns user data into measurable revenue growth — automatically, at scale, and without requiring a team of data scientists to operate.

Today, we're working with Türk Telekom, Saudi Telecom, Avis, and MetLife — delivering more than 25% revenue growth ROI for our customers across Telecom, Finance, and Retail.

That track record is what made this investment possible. And we're grateful for it.

Why This Investment Matters

The INVEST101 fund, established in partnership between Türkiye Development Fund and ODTÜ TEKNOKENT, backs technology companies with the potential to scale globally from a Turkish foundation.

Being selected by that fund means something specific: it means an institution with deep knowledge of the technology ecosystem looked at what B2Metric has built — our AI and machine learning stack, our customer outcomes, our product roadmap — and decided to bet on the next chapter.

As Türkiye Development Fund stated in their announcement: B2Metric offers customers the ability to gain analytical insights about user behavior through advanced AI and machine learning technology. They are excited to support B2Metric's growth and innovative product development processes.

We share that excitement.

What Comes Next

This new round accelerates two things directly.

First, our product roadmap. The investments we've been making in Flow Analytics, Feature Test, B2Ask, and Asky — our AI agent layer — will move faster. We have a clear vision for what enterprise-grade behavioral intelligence looks like in 2026 and beyond, and this funding gives us the runway to build it without compromise.

Second, global expansion. We've proven the model in Turkey and the Middle East. The next stage is taking B2Metric's platform — and the results it delivers — to enterprise customers in new geographies. The demand is there. The product is ready.

Thank You

To the Türkiye Development Fund, to ODTÜ TEKNOKENT, and to the INVEST101 team: thank you for believing in B2Metric's vision. And to our customers, our team, and every early believer who has been part of this journey since 2020 — this one is for you.

The best is ahead.

Related Blogs